Inbound Rocket

Google AdWords for Your Business: A Step-by-Step Guide

Google AdWords for Your Business: A Step-by-Step Guide

Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating.

“Hold on. Let me Google it.”

Google, the search engine giant, is both a noun and a verb. The act of searching online is often referred to as “googling” something (Google’s official feelings about using “Googling” to refer to searching on any other search engine aside.) That the public has strongly embraced the use of “Google” as a verb in our vernacular is unsurprising, considering the market share Google as compared to competitors. In 2017, Google averaged a net search share of 74.54%—while Yahoo, Bing, and others averaged a 5% to 10% market share.

With a high market share and around 3.5 billion searches per day, gaining visibility on Google is a goal for many company’s advertising efforts.

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Posted in Content Marketing, Inbound Marketing | 2 responses

Top 5 Strategies To Make Your Business Rock In 2018!

Top 5 Strategies To Make Your Business Rock In 2018!

The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue.

The top three biggest challenges facing your business

One way to continuously generate revenue for your business is to use solid lead generation strategies.

Lead generation is an efficient way to generate leads, customers and also retain them. That is why 58% of marketers say their lead generation budget will increase in the coming year.

So, what is lead generation?

Lead generation is the marketing process of enticing and capturing the interest of prospects in a product or service to develop a sales pipeline.

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Posted in Lead Conversion | no responses

The Ultimate Guide to Carrying Out Your Competitive Content Analysis

The Ultimate Guide to Carrying Out Your Competitive Content Analysis

Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field.

No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing.

According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research.

In this article, we will show you the guide to carrying out your competitive content analysis.

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Posted in Content Marketing | no responses

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer.

As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet.

While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can cost a lot of money.

The results provided by Google search rankings, also called organic search traffic, are usually considered more valuable. Traffic that lands on a website as the result of a search can be customised to be highly targeted – many companies have been able to adjust their search engine optimisation strategy in such a way to only attract visitors that are very likely to convert to a customer through their techniques.

The way Google indexes websites and determines which site should rank higher for particular keywords are continually changing. Google frequently announces new updates to their search algorithm. Google Hummingbird, Mobile Friendly Update, Panda Update and Penguin Update are only some of the most recent updates Google has made to their search algorithms, as reported by Search Engine Land.

The search giant also frequently launches new features that enhance the user’s experience while using their search engine. While companies were all battling for the top position on Google, which was usually referred to as position number one, many companies are now changing their strategy and instead aiming for position “0” (zero) to attract more people to their website.

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Posted in Content Marketing, Inbound Marketing | one respons

From Idea To Execution – A Guide For Creating Powerful Lead Magnets

From Idea To Execution - A Guide For Creating Powerful Lead Magnets

The lead magnet that generated 40k leads in just 60 days. Sounds nice, right?

You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type.

While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them.

This article aims to fill that gap.

We will cover:

  • what kind of content is an excellent candidate to be transformed into a lead magnet
  • how do lead magnets fit into the content marketing funnel
  • what to concentrate on when developing a lead magnet
  • what actions you need to take in post-production phase (promotion, testing, analysis)

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Posted in Lead Conversion | one respons

7 Reasons Why Most Product Launches Fail And What To Do About It

7 Reasons Why Most Product Launches Fail And What To Do About It

There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind?

Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right?

Part of the reason why product launches always seem so terrifying is that we’ve all heard the horror stories. They even made a special graveyard in San Francisco burying all the failed startups or an online version. Of course, we don’t want something like that to happen

We all know that there is risk running a business, and during the launch of your product or service, those risks seem to be at an all-time high. Of course, we don’t want something like that to happen.

So in this blog post, we’re going to look at all the potential pitfalls you might run into, and how to avoid them, so you have a higher chance of releasing a successful new product to the world and show them that you’re one of the exceptions.

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Posted in Inspiration | one respons

How SEO Fits Into An Inbound Marketing Strategy

How SEO Fits Into An Inbound Marketing Strategy

To many marketers, SEO has always been considered a bit of a mystery. No matter how many tactics, techniques and methods you know and use, the fact that the rules and algorithms are constantly changing mean that you have to always be on your toes.

When trying to make the connection between this continuously evolving entity and your inbound marketing strategy, the link is not always clear. However, as time goes on, the more important this link is becoming.

In fact, it looks like SEO may become one of the most important aspects to consider when it comes to inbound marketing.

Today, we’ll explore the ins and outs of SEO and how it directly correlates with your inbound strategy, enabling you to take back control of your marketing efforts.

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Posted in Inbound Marketing | no responses

The Brand Progress Report Board: How To Define And Measure Brand Equity

How To Measure The Success Of Your Brand Building Campaigns

Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.

The holy grail for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing.

Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction.

In other words, traction trumps everything.

And while it is easy to measure more people buying your product, it is a different story if you want to measure your brand awareness is growing. How the traction of your brand is happening.

In previous posts we talked about the different building blocks of a brand, we talked about finding your ideal customers, we talked about creating your brand story, we talked about finding a name and a logo for your company, building a visual brand and your brand voice. But all of these different building blocks of your brand have been mostly untested for now; they are still assumptions.

If you want to grow the awareness around brand you need to start running tests and validating the different building blocks of your brand. Eric Ries coined the term “validated learning” in his book the lean startup:

Progress in manufacturing is measured by the production of high-quality goods. The unit of progress for Lean Startups is validated learning, a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.” – Eric Ries

When building a lean brand, we need these same principles to measure our success. After all, a high equity brand gives you many advantages.

In addition to the obvious benefit of driving market share, a strong brand can command a price premium, augment customer relationships, ensure successful line extensions, and help an organisation attract talent to name a few.

In this post, we’ll discuss the importance of building brand awareness and how to measure it, so that you can add structure and success to your brand building efforts.

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Posted in Minimum Viable Brand | 2 responses

8 Facebook Hacks You Should Be Using To Expand Your Reach

8 Facebook Hacks You Should Be Using To Expand Your Reach

As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social media marketing, such as through Facebook, is a popular and effective option that you may already be using in your own business to a moderate degree.

Facebook currently has about 2 billion active monthly users, even more than YouTube which has 1.5 billion, and those numbers aren’t going down anytime soon. Many people use Facebook for personal and business purposes alike.

Because it appeals to a wide range of users with various demographic backgrounds around the world, it may be the ideal way for your business to expand its marketing reach.

While many business owners and managers are using Facebook for social media marketing purposes, some of these professionals are not taking full advantage of the many benefits that it can provide.

In some cases, users may need to revise their content or overall marketing approach to generate better results. However, most users may also be able to take advantage of several relatively unknown Facebook hacks to more fully benefit from all that Facebook offers.

If you have been looking for an exceptional way to improve your use or results of Facebook for social media marketing while also saving time and energy in the process, consider how these effective hacks could be adopted for your benefit.

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Posted in Social Media Marketing | no responses

How To Create A Cold Email Campaign That Gets Results

How To Create A Cold Email Campaign That Gets Results

Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message.

But when was the last time you send one? How did that go?

You probably spend hours finding the correct email address of the person you want to email. You spend even more time creating the best email you’ve ever written in your entire life, more beautiful than the first love letter you wrote to that one special person. You hit that sent button…

And then what?

You wait, and you wait, but nothing, no reply. You never hear anything back anymore from that one person that you thought would be the perfect fit for your company. You thought it was a great email, with an even greater offer, but the receiver probably thought different.

Cold emailing is more difficult than most forms of communication for two reasons; You have no prior relationship with the person on the other end yet, and you lack the ability to look at all the non-verbal feedback so you can’t modify your approach in real time.

The result? Most cold emails fail.

In this post, this is going to change as we’re going to show you the steps needed to create those great cold emails that convert and will land you new clients.

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Posted in Email Marketing | one respons

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