As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social media marketing, such as through Facebook, is a popular and effective option that you may already be using in your own business to a moderate degree.
Facebook currently has about 2 billion active monthly users, even more than YouTube which has 1.5 billion, and those numbers aren’t going down anytime soon. Many people use Facebook for personal and business purposes alike.
Because it appeals to a wide range of users with various demographic backgrounds around the world, it may be the ideal way for your business to expand its marketing reach.
While many business owners and managers are using Facebook for social media marketing purposes, some of these professionals are not taking full advantage of the many benefits that it can provide.
In some cases, users may need to revise their content or overall marketing approach to generate better results. However, most users may also be able to take advantage of several relatively unknown Facebook hacks to more fully benefit from all that Facebook offers.
If you have been looking for an exceptional way to improve your use or results of Facebook for social media marketing while also saving time and energy in the process, consider how these effective hacks could be adopted for your benefit.
#1 Using Eye-Catching Font Types and Colors
Facebook is an exceptional platform that you can easily use to get immediate recognition from your target audience or subscribers, but the reality is that each of your followers may follow hundreds or more unique people, businesses, special interest pages and more.
This means that the typical Facebook feed is cluttered with funny videos and photos, disheartening status updates, and stress-inducing news stories. These all pull attention away from your content. Because of this, it may be easy for many of your followers to overlook your updates about a new blog post, product feature or something else.
One innovative way to get your Facebook posts and announcements the attention they deserve in a crowded, noisy environment is to alter your font colour or type. There are several apps that you can use to change your font or text in different ways. For example, one app will post your text upside down to attract attention and get your post recognition.
This can make it difficult for some users to read your post, however. Therefore, you may also think about using other Facebook applications to change your posts’ font style as well as the text colour and size.
Think about how much more noticeable a red or green post with a slightly enlarged font size will be as opposed to a standard post with black text. However, you should also consider the importance of professionals if it is relevant to your company or brand image.
#2 Maximizing the Benefit of WordPress
WordPress is one of the most commonly used platforms that bloggers use, and like Inbound Rocket you may already use WordPress to create and publish blogs for your business page. Blogging is an exceptional way to communicate in detail with your target audience, and it can also be used to improve search engine optimization on your website.
Many businesses will announce a new blog post through social media platforms, such as Facebook, to drive traffic to their blog page. The goal is to encourage Facebook followers to click on the link and read your new blog post, but you may not be getting the response that you desire.
If you do not feel as though your WordPress blog posts are getting ample recognition on Facebook, you can easily use a special app designed to enhance your inbound marketing efforts through WordPress. Apps can help you to save time and effort when creating, posting and marketing your blog posts in different ways.
#3 Creating Customized GIF Files
As you have scrolled through your own Facebook feed in the past, you may have had your attention consumed by funny or eye-catching memes. These may be short-animated GIF files, and some are simply nonsensical with little or no purpose other than to entertain people.
Many are shared by others, which can have a viral effect. Some businesses are also using GIF animations or memes to make a statement about products and services they offer or other relevant factors.
Unfortunately, it can be difficult for a business owner or manager to locate the perfect meme for their own social media marketing purposes online.
Rather than use a meme that others may have already seen or that is not your business property, you could consider using a specialised Facebook app or a GIF creation program to make your meme or animated file that is customised to perfectly suit your needs.
This gives you complete control over the content that you place on your website and lets you take full advantage of the benefits associated with incorporating memes or animated GIF files in your social media marketing efforts.
#4 Searching Through Recently Published Posts
If you want to maximise the benefit associated with social media marketing on Facebook, you must pay full attention to the hot topics that people are talking about online on a daily basis.
By focusing on trending topics as well as by learning more about what your target audience is saying about them, you can create more focused and appealing contact on your own Facebook page.
Facebook has a Published Posts page with a helpful search feature that comes in handy for this purpose. You can then create fresh Facebook content that highlights how you excel in the areas where other kennels fall short.
With other business types or models, you may demonstrate product features, highlight how specific services can be used, offer helpful tips and more. This may be Facebook posts or links to blog posts or articles.
#5 “Like” Content From Your Business Page
Many people pay close attention to which of their friends “like” their comments or images. Some people are personally insulted when friends do not like their content on Facebook, but they may feel a level of camaraderie with those who regularly do like their content.
Just as you like content from your personal Facebook profile, you can spend time browsing through status updates, images and videos through your business page and liking different things that catch your eye to spread goodwill.
When your followers see that your business has liked their content, they may become more loyal to your company. Next, to that, other people may also notice that your business profile has liked the content their friends or colleagues posted, and these people may be encouraged to follow your business page as well.
Therefore, this is a beautiful way to increase your number of followers and expand your reach with your target audience using Facebook.
Liking content from your business page is simple and easy to do. Under each post, image or video, you will see the Like button that you are accustomed to seeing as well as a “Share” button and a button with three dots that are usually located to the right of the “Like” and “Share” tabs.
If you click on the tab that has three dots, you will see a drop-down menu that has “Like As Your Page” as one of the options. Simply select this option, and your business page’s “Like” will be visible for others to see.
#6 Reaching Out to Your Email Contacts
In some cases, a business owner or manager may not see the results desired from social media marketing because the business profile or account does not have an ample number of active subscribers or followers.
There are many steps that you can take to boost your number of followers, such as by asking customers at the point of sale to follow you on Facebook. Another idea that may produce faster and potentially more effective results is to send an email out to all of your email contacts.
Through Facebook, you can upload your entire email contact list, and Facebook can connect with most common email platforms for this purpose. Facebook enables the rapid creation of a customised message to your contacts and sends them a direct link to your business page.
If you have multiple email addresses, be sure to repeat this process for each account to enjoy more significant results. Remember that many people who follow you may share your page or content with others that they communicate with on Facebook. This means that you could multiply your number of followers within a very short period by taking this step.
#7 Use Facebook Pixel
Another excellent hack that your business could benefit from is Facebook Pixel. This is an analytical tool that is designed to help online advertisers and e-commerce sites take full advantage of Facebook for marketing purposes.
You merely place the pixel code on your website to get started. When your customers make purchases or perform other relevant actions on your site, Facebook Pixel notices. Facebook then notifies you of the activity and targets that customer with future Facebook ads.
Pixel is a Facebook hack that is free for you to use, and it can help you to learn more about your target audience as well as build a strong customer base through social media marketing. This is a simple and easy tool to use, and it can be instrumental in helping you expand your reach through social media.
#8 Invite people who like your post to like your page as well
When you click on the profiles of people who liked your post, there is an invite button next to it, suggesting they haven’t liked your fan page yet – just this one post. This means you can invite them to like your page as well. Go for it. Since they already liked your post, the chances of them liking your page are higher.
It’s simple, just send that person an invite to like your page. It’s a manual action, but it works. Additionally, you can also send them personalised messages explaining your business and its fan page but do so only if you see fit. Don’t be pushy, because that might produce a counter effect and make a person ignore your brand on purpose.
Inviting commentators who are not yet fans of your business to like your Facebook fan page doesn’t take a lot of time, but it can be the first step to establishing brand loyalty and creating long-term clients.
Bonus tip: Use Evergreen Content Poster to keep a continuous flow of post to your Facebook Page
Lastly, we have one bonus tip. And that is to install the Evergreen Content Poster on your WordPress website.
With this plugin, you can build a library of social media posts out of your WordPress content.
With organic reach on Facebook content in a decline year over year, you just have to learn to accept the fact that even if you follow all of the above tips, not all content will be seen by your followers on Facebook.
That’s why if you just post a message sharing your content once, it isn’t going to give you the return that you’re looking for.
Some of your followers might have seen the posts, but a lot of them still haven’t.
That is why it is okay to share a link to your content more than once.
With the Evergreen Content Poster, you can build a library of content that will be shared over and over again and not just to Facebook but to all major social networks.
And no, we’re not talking about sharing the same message multiple times. We’re talking about different variations of your content but they all link back to your posts on your website.
The Evergreen Content Poster allows you to create unlimited variations on how you want to share your content. This way your audience still get to see fresh new content and you can keep them engaged.
Different ways to share for example could include:
- Asking a question: Ask an engaging question to stir conversation
- Citing a fact from your post: Share a fact or figure that is included in your post
- Sharing a quote: Grab a pull-quote from your article and turn it into a social message
- Add Intrigue: Write a teaser message that grabs the attention of your readers
You can probably think of lots of different ways you can share one message, and this plugin allows you to do just that and not just to your Facebook page, but also to Facebook groups and all your other social channels.
You’ve got the hacks, now go and apply them
As cost-effective and beneficial as social media marketing on Facebook can be, the reality is that many business owners and managers are spending too much and energy with Facebook marketing efforts.
Despite the high amount of time and level of energy focused on Facebook marketing, however, you may still not be generating the incredible results that you believe this marketing platform could provide for you.
You can see that there are exceptional Facebook hacks available that can help you to save time and energy on your social media marketing efforts in different ways. You may be able to combine multiple solutions featured here to enjoy far-reaching and substantial results.
Are you are ready to take advantage of all that Facebook has to offer, from a professional marketing standpoint? Start implementing these hacks in your activities today.
Eric Gordon is an independent business development and marketing specialist for SMEs. He loves sharing his insights and experience to assist business owners in growing their revenues. You can find Eric on Twitter @ericdavidgordon