Inbound Rocket

Using Google Analytics to Measure and Improve Your Content Marketing

Using Google Analytics To Measure And Improve Your Content Marketing

What is the first thing that comes to your mind when you hear about Google Analytics?

For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?

There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.

First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.

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The 7 Biggest Mistakes You’re Making With Your Buyer Personas

The 7 Biggest Mistakes You're Making With Your Buyer Personas

 

Who are your customers?

One of the first questions any business needs to figure out before they can even start to understand the pains and frustrations that are keeping them up at night. Pains and frustrations that you hopefully can solve with your product or service, and at the same time can help fix your (content) marketing.

After all;

Answering that question, however, isn’t always as easy as it seems. Creating buyer personas can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market.

As a result, creating buyer personas should be an essential part of building any successful inbound marketing strategy. When do you think about your ideal customer for your market? What are the first things that come to mind?

B2B marketers can most of the time answer pretty straightforward by describing the type of companies that fall into their target markets. But even if you know which type of companies you want to attract, the problem they are trying to solve, the ideal customer that they are trying to attract are individual people.

Keeping that in mind, describing your ideal customer might be a bit more difficult than you first think.

When done right though, creating engaging content for your ideal customers can become a lot easier. And since creating engaging content is what we all want, you should take your time to figure out what your buyer personas are.

Everybody’s got their process for putting together buyer personas. We’ve even shown you before how you can use Google Analytics and social media to help you build better buyer personas. And although “All Roads Lead to Rome,” there can be some common mistakes on your way out there.

So as you start building your buyer personas, be aware and avoid these common mistakes that can ruin your marketing strategies.

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How to Run a Business with 100% Remote Customers

How to Run a Business with 100% Remote Customers

It’s official. People prefer to shop online. With over 96% of Americans shopping online, it’s no wonder there are so many businesses going digital with their strategy. The days of brick and mortar businesses are long behind us as we march into this new era of online business. With everything from custom app development to grocery shopping being done virtually, there’s no excuse for not taking your business into cyberspace.

It’s common knowledge that running a business online is a smart decision in 2018, but does that mean it’s as easy as big-name businesses make it seem? There are a lot of get-rich-quick schemes targeting business owners looking to make big bucks online. The truth is there’s nothing easy about making it as an online business! Actually, competition for online businesses today is at an all-time high! Just review the Statistica stats below to see just how many Americans shop online regularly.

If the competition is so fierce, how do businesses succeed online? Is there no hope for small businesses who want to compete with big names like Amazon? The good news is that as this wild west of online businesses becomes more dense with these get-rich-quick marketers, there’s more room for authentic businesses to stand out.

Are you ready to launch your own online business? There are more tools than ever to build a website from the ground up. You don’t have to be a computer guru to launch a successful online business! Where do you start? How do you run a business when your customers are 100% remote? It’s all about your strategy. This guide will help you launch your online business from start to finish!

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Google AdWords for Your Business: A Step-by-Step Guide

Google AdWords for Your Business: A Step-by-Step Guide

Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating.

“Hold on. Let me Google it.”

Google, the search engine giant, is both a noun and a verb. The act of searching online is often referred to as “googling” something (Google’s official feelings about using “Googling” to refer to searching on any other search engine aside.) That the public has strongly embraced the use of “Google” as a verb in our vernacular is unsurprising, considering the market share Google as compared to competitors. In 2017, Google averaged a net search share of 74.54%—while Yahoo, Bing, and others averaged a 5% to 10% market share.

With a high market share and around 3.5 billion searches per day, gaining visibility on Google is a goal for many company’s advertising efforts.

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The Ultimate Guide to Carrying Out Your Competitive Content Analysis

The Ultimate Guide to Carrying Out Your Competitive Content Analysis

Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field.

No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing.

According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research.

In this article, we will show you the guide to carrying out your competitive content analysis.

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Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer.

As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet.

While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can cost a lot of money.

The results provided by Google search rankings, also called organic search traffic, are usually considered more valuable. Traffic that lands on a website as the result of a search can be customised to be highly targeted – many companies have been able to adjust their search engine optimisation strategy in such a way to only attract visitors that are very likely to convert to a customer through their techniques.

The way Google indexes websites and determines which site should rank higher for particular keywords are continually changing. Google frequently announces new updates to their search algorithm. Google Hummingbird, Mobile Friendly Update, Panda Update and Penguin Update are only some of the most recent updates Google has made to their search algorithms, as reported by Search Engine Land.

The search giant also frequently launches new features that enhance the user’s experience while using their search engine. While companies were all battling for the top position on Google, which was usually referred to as position number one, many companies are now changing their strategy and instead aiming for position “0” (zero) to attract more people to their website.

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How To Use LinkedIn To Get A Higher Return On Your Content Marketing

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.

Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 106 million MAU, compared to 317 million on Twitter, 1.79 billion on Facebook or the 700 million on Instagram. But the audience is one of the most lucrative ones.

Don’t believe us?

The overall decision makers in most companies (CEO’s) use LinkedIn the most of any public social network, the same holds for 41% of millionaires. What’s more, the LinkedIn audience has been proven to be highly engaged with content – 6 out of 10 users actively look for industry insights.

The LinkedIn platform gives your brand access to a whole host of educated, skilled and influential people with a high search intent (when you visit LinkedIn you already have your industry cap on and are actively seeking knowledge).

So if you want to reach those people who aren’t that active on most other social networks, but could have a significant impact on your organisation’s sales, it is time to start taking LinkedIn seriously.

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Posted in Content Marketing, Social Media Marketing | 3 responses

Why And How To Use Podcasting In Your Content Marketing Strategy

How To Get Started With Social Audio For Your Business On Anchor

For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.

Your leads, your customers they need to consume your content.

Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing.

After all, content marketing is just solving the same problems that your product solves through media you create and promote. You’re helping your customers making their life better by handing them solutions so they can empower themselves.

Within content marketing, you can see a trend moving towards more visual content. Businesses are moving towards Snapchat and building brands on Instagram. According to Cisco in 2019 video will even present 90% of all internet traffic.

The second big trend in content marketing is audio. Edison Research created a report with fascinating statistics about this trend. And while it is not only about podcasts, but also about online radio, streaming, social media and beyond, this post will focus mostly on the podcasting part.

Some number to give you an impression though:

  • Podcast Listening Grew 23% Between 2015 and 2016
  • 21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.)
  • 64% of podcasts are being listened to on a smartphone or tablet.
  • Weekly podcast listeners consume five shows per week on average

So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.

For those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves:

The new Anchor lets you broadcast your voice, clip external sound bites, mix in full-length tracks from Apple Music and Spotify, take call-ins from your listeners, and add interludes created by world class sound designers and musicians, all from your phone. Plus, everything on the new Anchor can be heard on iOS, Android, Amazon Echo, Google Home, web, and in your car via Bluetooth.

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Posted in Content Marketing, Social Media Marketing | 3 responses

Using Instagram For Your (Small) Businesses, A Complete Guide

Using Instagram For Your (Small) Businesses A Complete Guide

In the previous post on our site, we talked about Snapchat, and how you can make use of this great social media platform to drive sales for your company. Nowadays, however, it seems you can’t talk about Snapchat and not use Instagram in the same sentence.

Indeed, even generally speaking, when it comes to doing social media for your business, Instagram is a force to be reckoned with.

According to a 2014 study by Forrester Research, Instagram even has the highest engagement rate for brands among all social networks. The engagement they see happening on Instagram (4.21 percent) compared to Facebook (0.07percent) and Twitter (0.03%) is staggering.

In other words, Instagram engagement is 58 times higher per follower than Facebook and 120 times more than Twitter!

User interactions with brands' post as a percentage of brands' fans or followers

Instagram has the highest engagement rate for brands according to Forrester Research in 2014

And with the power of Facebook behind Instagram, it means that sending great targeted advertising, etc. is easy. Instagram is an easy to use, free platform, and the only thing it requires is a smartphone to set up an account and start using it.

Still not convinced? Research done by MDG Advertising shows that 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. This makes Instagram a unique opportunity for your (small) business to reach your clients and visually tell your brand story.

If you think indeed, Instagram is a platform you would like to invest your time in, download the app (if you aren’t using it already on your phone) and let’s dive straight into how you can use Instagram for your company.

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Posted in Content Marketing, Social Media Marketing | 6 responses

How to Drive Sales for Your Business Using Snapchat

Oh Snap! How Small Businesses Can Succeed On Snapchat

Starting your small business is the first step you might have taken towards building your future empire. However, it all depends on how you do your business. With the ever increasing competition in the business world, you need to be a step ahead of your competitors to survive.

This means you have to be very keen on any opportunity that will help sail your business to the next level. One such critical point is ensuring that you have a grasp of the changing technology advancements and adopting the latest innovations such as Snapchat.

At the time of its launch, a few years ago, not so many people especially business entrepreneurs took it seriously because it simply featured instant messaging and taking selfies that are inclined to teenage life. However, within the last few years, Snapchat has become the talk of the day everywhere, including businesses.

At this moment, Snapchat is the social media platform to watch out for. This is particularly attributed to the insane population using the app across the world; over 150million!

Billions of videos and stories are shared across this platform, and as an entrepreneur, this should mean something for your business- a billion opportunities!

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