When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.
Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 106 million MAU, compared to 317 million on Twitter, 1.79 billion on Facebook or the 700 million on Instagram. But the audience is one of the most lucrative ones.
Don’t believe us?
The overall decision makers in most companies (CEO’s) use LinkedIn the most of any public social network, the same holds for 41% of millionaires. What’s more, the LinkedIn audience has been proven to be highly engaged with content – 6 out of 10 users actively look for industry insights.
The LinkedIn platform gives your brand access to a whole host of educated, skilled and influential people with a high search intent (when you visit LinkedIn you already have your industry cap on and are actively seeking knowledge).
So if you want to reach those people who aren’t that active on most other social networks, but could have a significant impact on your organisation’s sales, it is time to start taking LinkedIn seriously.