What is Inbound Marketing
Whether you’re ready or not, marketing has been disrupted. People’s behaviours have changed. They’re turning out traditional marketing tactics. The old marketing playbook is broken. Did you know for example that:
- 86% skip TV ads?
- 91% unsubscribe from email?
- 44% of direct mail is never opened
In order to keep on attracting customers, marketers have to provide them with something they will love. This is where Inbound Marketing comes in.
Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customer.
What makes Inbound Marketing different?
Traditional “outbound” marketing pushes messages to prospects via billboards, television, direct mail, telemarketing, and trade shows, which disrupt your prospects daily schedule. While Inbound Marketing on the other hand primarily uses the Internet to distribute compelling content that attracts prospects and builds trust with clients within your sales funnel. In other words, when you use inbound marketing, customers come to you! Read more…