So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got your Facebook ads working, and you’re getting lots of traffic.
People are visiting your site, but for some reason, it stays with just that: people visiting your site. You don’t see lots of conversion happening, and, to be honest, the numbers of new leads is not exciting. What could be going wrong?
Take a hard look at the individual page people are going to when the click through your ads. Do you have a good landing page? No? Then you’re essentially throwing your money down the drain.
last updated September 2018
“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.” – Colin Nederkoorn (founder Customer.IO)
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
So you figured out who your ideal customers are, you started talking with them, and you started to validate your assumptions. What can we do next? It’s time to let the world start knowing that you are out there. It’s time to start launching your website and try convincing people about what you are building is worth their time and money. The easiest way is to use a coming soon WordPress theme.
Having a coming soon page is really beneficial, you can easily collect email addresses and start building your online presence even before launching your entire site. These email addresses can be used to get even more validation for the problem you are trying to solve (more on how we use that process later on in a different post). Next to that these email addresses can be used to keep your visitors informed about the big moment you are ready to launch.
On our landing page, we use this same strategy to attract email subscribers. We have a landing page up and running and off course by now we have a blog attached to it, which helps us with generating traffic and more email subscribers. Some would say to get a bigger email list you should even offer some kind of freebie, but we are not really there yet since we are just starting out remember? Off course if you have the possibility you could always offer a freebie, or work with referrals to have those early subscribers get early access to the product you are building.
In today’s post, we will share 9 of the best WordPress Themes out there, for creating a coming soon page. We will present them in a random order so it all depends a bit on your own preference which one you should give a try.
In a time, where technological improvements have made is easier than ever before to start building your product idea straight away, the question is no longer if your product can be built, it’s whether or not anyone actually wants it. Customer Development is used to help you stop wasting time and money on products that people don’t want. Next to validating your startup idea it can, of course, be used to identify problems and to optimise ideas or existing products.
We touched on the subject of Customer Development before in our blog post from last week, this week we are going to dive a bit deeper into the subject on how to actually get the most out of these conversations.
Below are 9 key tips and principles for practicing Customer Development effectively.
#1 Don’t pitch your idea at first
One of the most natural things, when you start talking to people, is to go into an automatic pitch mode. However pitching an idea instead of trying to have a conversation where you try to find out about people’s problems will result in learning less about your potential customers. You will get biased answers that can lead you down the wrong path. The goal of Customer Development is not just to validate or invalidate your idea, but mostly it is to learn what is valuable for your customers and optimise whatever it is you are building. People are naturally inclined to agree with whatever you are telling and to compliment you, so when you are talking about this “brilliant” idea which you are putting blood and sweat in, of course, they will love it! Because of this you will miss out on learning key insights. Pitching and potentially even selling should only be used after you are confident that you’re solving a real problem. And even when you do that and people say the love it, let them get their wallet out straight away to prove they are not just trying to blow you off.
Just like starting your startup, with marketing you shouldn’t just dive straight into content marketing without a proper strategy. Without knowing who is the actual audience that you are writing for, you are sure to write content which is not engaging if targeted to the wrong buyer personas. You need to always understand your audience’s top concerns!
Creating buyer personas and journeys will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about, and understand where buyers find and consume information.
There is a lot that goes into effective content marketing. You need a lot of different kinds of content, you have to figure out how it all fits into your buying cycle, and your content has to adjust to the different media through which you share it.
So how do you do all that effectively? You start by creating buyer personas.
A new year has just kicked in, out of all the New Years resolution that you might have created for yourself, which is the one that is going to help (you kickstart) your business in 2015? Over at Inbound Rocket, we want 2015 make the year where we will start helping you by attracting more leads, letting you focus on what you do best and not having to worry about that lead generation.
Of course, we know as developers ourselves that you’ll likely spend hours upon hours perfecting your products. You take great pride in them want them to succeed. But what if you spend all that time and you don’t see the results you were hoping for? What if no one buys your product?
It can be a real letdown, that’s for sure. But before you toss your development dreams by the wayside, consider this for a moment: have you done everything within your power to market your product effectively? If you’re looking at your screen right now with a puzzled expression, I’ll take that as a “no.”