The (online) marketing world is a place where we love ourselves some acronyms, think of words like PPC, USP, CPA, CPC, CRO, CTA, ROI.
Do you know what they all mean?
(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).
In this article, we’re going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers.
After all, getting new customers takes a lot of work.
You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.
In every business niche, there are always competitors to be found, advertising costs are rising, implementing a good content marketing strategy for long-term SEO success take time and money and even specific acquisition campaigns you’ve started might not return customers quickly enough.
So how can you increase the likelihood of your business having enough capital, having enough runway to keep in existence?