Inbound Rocket

Why Customer Lifetime Value is The Only Metric That Matters And How to Use it To Grow Your Business

Why Customer Lifetime Value Is The Only Metric That Matters And How To Use It To Grow Your Business

The (online) marketing world is a place where we love ourselves some acronyms, think of words like PPC, USP, CPA, CPC, CRO, CTA, ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we’re going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found, advertising costs are rising, implementing a good content marketing strategy for long-term SEO success take time and money and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital, having enough runway to keep in existence?

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Posted in Email Marketing, Lead Conversion | no responses

10 Ways To Create An Audience Specific Lead Generation Strategy

10 Ways To Create An Audience Specific Lead Generation Strategy

Lead generation has formed part of the lingo of many marketers these days. Some have considered it as the lifeline of any company as it tries to remain relevant in the ever competitive world. Typically, new leads bring new prospects and new prospects lead to new clients. No wonder the craze about lead generation!

If you take a look at most lead generation strategies, one thing seems to be common; that is, content.

Companies have shifted gears to producing quality content as a means of lead generation. This wave is attributed to the ease and cost-effective manner that content can capture an audience and ultimately convert them into actual clients.

Well, in light of the above, let’s consider some ways in which you can write an audience specific lead generation strategy for your company.

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Posted in Lead Conversion | no responses

Top 5 Strategies To Make Your Business Rock In 2018!

Top 5 Strategies To Make Your Business Rock In 2018!

The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue.

The top three biggest challenges facing your business

One way to continuously generate revenue for your business is to use solid lead generation strategies.

Lead generation is an efficient way to generate leads, customers and also retain them. That is why 58% of marketers say their lead generation budget will increase in the coming year.

So, what is lead generation?

Lead generation is the marketing process of enticing and capturing the interest of prospects in a product or service to develop a sales pipeline.

Read more…

Posted in Lead Conversion | no responses

From Idea To Execution – A Guide For Creating Powerful Lead Magnets

From Idea To Execution - A Guide For Creating Powerful Lead Magnets

The lead magnet that generated 40k leads in just 60 days. Sounds nice, right?

You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type.

While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them.

This article aims to fill that gap.

We will cover:

  • what kind of content is an excellent candidate to be transformed into a lead magnet
  • how do lead magnets fit into the content marketing funnel
  • what to concentrate on when developing a lead magnet
  • what actions you need to take in post-production phase (promotion, testing, analysis)

Read more…

Posted in Lead Conversion | one respons

Increasing Conversions By Creating High Converting 404 Error Pages

Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website right?

Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisco, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means, that the beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead and you just blew it, outdated and permanently moved web pages will leave your leads hanging without you giving them the opportunity to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the amount of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news though because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention is directly related to how successful your site will be in converting visitors.

This article will focus on turning those 404 error pages, into revenue, leads and sales.

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Posted in Lead Conversion | 3 responses

Getting More Leads By Creating The Perfect Contact Page

Getting More Leads By Creating The Perfect Contact Page

How many interested customers or clients reach out to you via your contact form?

Next, to your About Us page, your Contact page is one of the most important pages on your entire site. This is especially true if you’re offering a service based business that relies on people reaching out to you to work together with you.

Think about it for a second, people consume your content, they read more about your company and why you would be the perfect fit for them, next step they end up on your contact page.

Now what?

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Posted in Lead Conversion | 5 responses

How to Create the Perfect About Page That Drives Leads

How to Create the Perfect About Page That Drives Leads

Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked pages on many websites.

So no matter what you call them, About, About Us, Meet the People, your About pages are important. REALLY important.

Surprised? Think about it from the perspective of the customers. They land on your website, the see your products, but they have no clue who you are. Your “About Us” page, is the place where they can not only find out more about what makes you, your business, or your product tick but more importantly what you can do for them.

Next to that, because they are most of the time the highest ranked pages on your website, it could also turn out to be one of the most common entry points.

So if this is such an important page, when this page sees so much traffic, why are most “About Us” pages so BORING?

Most of the time people spend days or months working on a good piece of content hoping it will rank well and will generate lots of traffic, so why aren’t you taking the same care for your About Us page?

In this article, we will show you 6 different ways to make your “About Us” page a lot less boring and a lot more converting.

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Posted in Lead Conversion | 6 responses

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages.

Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next?

Most companies give a simple thank you page and hopefully move on to the next person that leaves their money or their email address.

Big mistake.

The “Thank You” page or “Confirmation” page is mostly one of the most overlooked and at the same time most valuable page on any website. They are an integral part of your conversion system that, when used correctly, can continue to boost your revenue.

Why would you leave money on the table like that? Don’t you believe us? Think about it for a second:

  • The “Thank You” page or “Confirmation” page usually has high-valued traffic. After all, the visitor (now lead) has just shown that they trust you and your company by completing a conversion goal on your website
  • Even if they are on that page for just a few seconds, that lead starts to wonder what to do next? If you’re just presenting them with a simple thank you message, you’re giving them no other choice but to leave your site. Why would you want to do that?

In this article, we will show you what you can do instead and how you can leverage them for even higher engagement, and higher conversions.

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Posted in Lead Conversion | 6 responses

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site.

So why aren’t they converting?

According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).

Sending (paid) traffic to unoptimized landing pages is a big waste of time.

A landing page is a standalone page designed for one specific objective. Or at least it should be. In reality, even if you sent your traffic to a dedicated landing page, they ask their visitors for too many different things. Everything is shouting for attention. And with all these things screaming for attention, visitors tend to leave.

For you as a small business owner or a startup, every dollar wasted is a dollar you can’t spend growing your company. So what are the most common mistakes made on landing pages and what can you do to make sure you don’t make them?

In this article, we go through the ten most made mistakes and show you what you can about them.

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Posted in Lead Conversion | 14 responses

Creating The Perfect Call To Action That Will Guarantee Results

Creating The Perfect Call To Action That Will Guarantee Results

Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future.

Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume your content all the way to the end!

There is however a way to get your prospects to do what you want, all you have to do is create and include powerful call-to-actions on your website and in your marketing campaigns spread over social, email, etc. Simple, right?

Well, Call-To-Actions can be a bit harder then they sound. In this article, however, we’re deep diving into them so you can make the most out of it for your company.

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Posted in Lead Conversion | 6 responses

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