You didn’t give up on email marketing, did you?
It’s still more important than most marketers and business owners assume. Although most of our promotional efforts are now directed towards social media and SEO, email still plays an important role.
B2B marketers, in particular, see great benefits of email newsletters. 70% of them said they used email marketing technology to manage content marketing efforts, and 93% of them used email as the main format of content distribution.
In last year’s report from Content Marketing Institute, email newsletters came on the third spot among the marketing tactics that B2B organisations use. This year, email wins the priority above social media and blogs.
That’s how important email marketing is; not only for B2B organisations but all businesses.
So yes; your brand needs an email marketing campaign, which will help you connect with potential and current users. Email enables you to make personalised offers and get insights on the purchasing behaviour of your users.
When you’re planning the perfect email campaign, you’re mostly focused on choosing email marketing and management tools. That’s okay, but are we forgetting something?
Content! It’s the real driving force of this method. It’s not just about sending messages. It’s all about the content you send to the recipients.
If you’re like most brand owners and marketing managers, you don’t have much time to write your own content. You’re probably relying on the members of your team, or you hire another member who will take care of this aspect.
Do you know what else you can do?
You can use the best writing tools that will drive you towards an effective email marketing campaign.
Instead of searching for the best design, distribution, and analytics tools, you should first focus on content development tools.
That’s what we’re here for today. We’ll list 10 really effective online tools that enable you to write great content for your email campaign.