Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again.
Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better results you will see.
In this post, we will dive into the specifics of how you can develop a kickass list for a seamless email marketing campaign.
So you’ve started to build a list for your business, you started sending out emails to your list. Of course, you’ve followed all the best email marketing practices. Your emails are targeted correctly, they are useful to your audience and bring lots of value in the form of how-tos, links and videos.
Basically, you think you’re doing an outstanding job.
If you look at how “traditional” advertising and marketing strategies worked over the last 100 years, you can see that most of them were solely focused on short-term gains.
For example, a tv-ad talking about a discount for a product, a piece of direct mail that might convert some of the receivers, but once it’s sent out, most of this stuff gets ignored or thrown away. A billboard might do wonders for your brand, but if you don’t keep changing the design eventually it will just blend in with the background for people passing by the billboard every day, and you need to come up with something need to keep the attention of people.
Attention is the magic word in advertising, and the attention of the consumers is shifting. There used to be a time that tv-ads were exciting and new, now people either go to the toilet or get annoyed that they can’t find the remote in time to fast-forward the ads.
And although there is nothing explicitly wrong with using these techniques, especially if you’re one of those businesses that still sees a massive ROI of it, if you want to be successful in the long term, you’ve got to start thinking in the long term.
You will need a strategy that is here to stay, and content marketing in any way shape or form is that long-term strategy.
But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience?
And what happens after you hit that publish button?
You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter and then what?
At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.
But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them?
It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.
The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog post.
Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors that could get in contact with you for the very first time, maybe even find more interesting content on your website and eventually turn into customers.
Your old content is key to growing your blog and taking your company to the next level, and in this post, we’re going to teach you how.
What is the first thing that comes to your mind when you hear about Google Analytics?
For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?
To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?
Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?
There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.
To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.
First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.
It won’t be surprising if business owners – old and new – would absolutely raise their hands to capture the attention of online users who love to logon to their accounts on a daily basis. These social media fans are a target audience for businesses that know what channels to tap and engage people properly.
Brands who want to have a meaningful relationship with their target audience have learned that engagement is a continuous process. This means that conversation between the brands, through their chosen brand ambassadors and even the office front liners, and their target audience is a never-ending loop. As such, the success of these conversations will make a difference whether fans would turn out to be loyal brand followers.
From local to global brands, we all try our best to reach out to our potential consumers. But, we often end up annoying them because our audience is bombarded with the content they don’t like.
We all find a substantial amount of spam in our inbox almost every day and have to endure dozens of banner ads while browsing the internet, don’t we?
That’s why your Pay-Per-Click (PPC) campaign not only needs to be creative but also send a personalised message to your consumers. Only then it can produce the desired results. Personalization essentially means you are taking your potential customer’s likes and dislikes into account while engaging with them. This notion alone is enough to turn them into your loyal fans.
One of the first questions any business needs to figure out before they can even start to understand the pains and frustrations that are keeping them up at night. Pains and frustrations that you hopefully can solve with your product or service, and at the same time can help fix your (content) marketing.
Answering that question, however, isn’t always as easy as it seems. Creating buyer personas can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market.
As a result, creating buyer personas should be an essential part of building any successful inbound marketing strategy. When do you think about your ideal customer for your market? What are the first things that come to mind?
B2B marketers can most of the time answer pretty straightforward by describing the type of companies that fall into their target markets. But even if you know which type of companies you want to attract, the problem they are trying to solve, the ideal customer that they are trying to attract are individual people.
Keeping that in mind, describing your ideal customer might be a bit more difficult than you first think.
When done right though, creating engaging content for your ideal customers can become a lot easier. And since creating engaging content is what we all want, you should take your time to figure out what your buyer personas are.
Everybody’s got their process for putting together buyer personas. We’ve even shown you before how you can use Google Analytics and social media to help you build better buyer personas. And although “All Roads Lead to Rome,” there can be some common mistakes on your way out there.
So as you start building your buyer personas, be aware and avoid these common mistakes that can ruin your marketing strategies.