Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again.
Total spending on email marketing in the United States is expected to hit $3.07 billion in 2019!
Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better results you will see.
In this post, we will dive into the specifics of how you can develop a kickass list for a seamless email marketing campaign.
When looking at different online services to get the attention of your (potential) customers and how you can interact with them, email is still king. (although chatbots are the upcoming rising star).
Marketing Sherpa even researched the ROI of email marketing, and 60% of marketers believe that email marketing is producing a positive ROI.
In the 2017 study of the Direct Marketing Association (DMA), you can see this importance of email marketing coming back again for all organisations.
When asked “Strategically speaking, how important is email marketing for your organisation?” these were the answers:
So you’ve started to build a list for your business, you started sending out emails to your list. Of course, you’ve followed all the best email marketing practices. Your emails are targeted correctly, they are useful to your audience and bring lots of value in the form of how-tos, links and videos.
Basically, you think you’re doing an outstanding job.
Or are you?