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7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time.

You’re trying to feed your sales funnel, increasing brand awareness, driving engagement on your social media content, and on top of that, you’re also trying to create as much valuable content as possible.

At the end of the day, trying to grow your email list might be something that is left behind, getting not as much attention as it should be. And maybe you’re tempted of responding to one of those emails from companies that promise you to grow your email list within days or even minutes. After all, it is as easy as taking out your credit card and entering the details.

But like most things in life, taking the easy route rarely is right for you in the long-term. Or quoting the wise words of “The Father of Advertising”:

If you pay peanuts, you get monkeys – David Ogilvy

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So why would buying email list be such a bad idea? What could it do to your sender reputation? And even better, how can you start building your lists even while you’re sleeping?

This post got you covered.

Posted in Email Marketing | no responses

How to Run a Business with 100% Remote Customers

It’s official. People prefer to shop online. With over 96% of Americans shopping online, it’s no wonder there are so many businesses going digital with their strategy. The days of brick and mortar businesses are long behind us as we march into this new era of online business. With everything from custom app development to grocery shopping being done virtually, there’s no excuse for not taking your business into cyberspace.

It’s common knowledge that running a business online is a smart decision in 2018, but does that mean it’s as easy as big-name businesses make it seem? There are a lot of get-rich-quick schemes targeting business owners looking to make big bucks online. The truth is there’s nothing easy about making it as an online business! Actually, competition for online businesses today is at an all-time high! Just review the Statistica stats below to see just how many Americans shop online regularly.

Online Shopping Frequency - How often do Americans shop online

Stats via Statistica

If the competition is so fierce, how do businesses succeed online? Is there no hope for small businesses who want to compete with big names like Amazon? The good news is that as this wild west of online businesses becomes more dense with these get-rich-quick marketers, there’s more room for authentic businesses to stand out.

Are you ready to launch your own online business? There are more tools than ever to build a website from the ground up. You don’t have to be a computer guru to launch a successful online business! Where do you start? How do you run a business when your customers are 100% remote? It’s all about your strategy. This guide will help you launch your online business from start to finish!

Posted in Content Marketing | no responses

Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?

It’s still more important than most marketers and business owners assume. Although most of our promotional efforts are now directed towards social media and SEO, email still plays an important role.

B2B marketers, in particular, see great benefits of email newsletters. 70% of them said they used email marketing technology to manage content marketing efforts, and 93% of them used email as the main format of content distribution.

In last year’s report from Content Marketing Institute, email newsletters came on the third spot among the marketing tactics that B2B organisations use. This year, email wins the priority above social media and blogs.

That’s how important email marketing is; not only for B2B organisations but all businesses.

So yes; your brand needs an email marketing campaign, which will help you connect with potential and current users. Email enables you to make personalised offers and get insights on the purchasing behaviour of your users.

When you’re planning the perfect email campaign, you’re mostly focused on choosing email marketing and management tools. That’s okay, but are we forgetting something?

Content! It’s the real driving force of this method. It’s not just about sending messages. It’s all about the content you send to the recipients.

If you’re like most brand owners and marketing managers, you don’t have much time to write your own content. You’re probably relying on the members of your team, or you hire another member who will take care of this aspect.

Do you know what else you can do?

You can use the best writing tools that will drive you towards an effective email marketing campaign.

Instead of searching for the best design, distribution, and analytics tools, you should first focus on content development tools.

That’s what we’re here for today. We’ll list 10 really effective online tools that enable you to write great content for your email campaign.

Posted in Email Marketing | no responses

5 Tips For Making Automated Display Advertising Work For Small Businesses

Whether you are a blogger, a small business owner or someone who simply enjoys browsing the internet, you might have come across ads on your favourite pages.

Some ads take the shape of unobtrusive marketing displays that appear in the body of the text you are reading or even as a sponsored item or a service in a video.

These ads are called native ads, and their nature is to blend in with whatever content they are implemented in.

Native ads pose several problems, however, not the least of which is figuring out how to pair certain types of products with the content that needs to serve as their anchor.

Let’s take a look as to why display advertising is so important even today, and how you can implement it in your own small business to promote your brand and other content through it.

The tips we mention will be numbered and continue throughout the article and the points we make, so make sure to check them all out before making a call as to whether or not to implement some of our strategies.

With that said, let’s jump into it:

You will find out why some people dislike display advertising and why you might want to consider the alternatives.
We will also take a look at how the content creation process looks and how to choose the right type of content for your audience. We will also briefly cover programmatic display advertising and how you can benefit from it.
Your landing page is also a matter of great importance for future visitors – optimising it correctly will sometimes be the deciding factor of whether or not they stick around for long.
We will close things off with a look at how you can track your leads and what types of software you might want to consider using throughout your display advertising process.

Posted in Advertising | one respons

10 Ways To Create An Audience Specific Lead Generation Strategy

Lead generation has formed part of the lingo of many marketers these days. Some have considered it as the lifeline of any company as it tries to remain relevant in the ever competitive world. Typically, new leads bring new prospects and new prospects lead to new clients. No wonder the craze about lead generation!

If you take a look at most lead generation strategies, one thing seems to be common; that is, content.

Companies have shifted gears to producing quality content as a means of lead generation. This wave is attributed to the ease and cost-effective manner that content can capture an audience and ultimately convert them into actual clients.

Well, in light of the above, let’s consider some ways in which you can write an audience specific lead generation strategy for your company.

Posted in Lead Conversion | no responses

Google AdWords for Your Business: A Step-by-Step Guide

Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating.

“Hold on. Let me Google it.”

Google, the search engine giant, is both a noun and a verb. The act of searching online is often referred to as “googling” something (Google’s official feelings about using “Googling” to refer to searching on any other search engine aside.) That the public has strongly embraced the use of “Google” as a verb in our vernacular is unsurprising, considering the market share Google as compared to competitors. In 2017, Google averaged a net search share of 74.54%—while Yahoo, Bing, and others averaged a 5% to 10% market share.

With a high market share and around 3.5 billion searches per day, gaining visibility on Google is a goal for many company’s advertising efforts.

Posted in Content Marketing, Inbound Marketing | 2 responses

Top 5 Strategies To Make Your Business Rock In 2018!

The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue.

One way to continuously generate revenue for your business is to use solid lead generation strategies.

Lead generation is an efficient way to generate leads, customers and also retain them. That is why 58% of marketers say their lead generation budget will increase in the coming year.

So, what is lead generation?

Lead generation is the marketing process of enticing and capturing the interest of prospects in a product or service to develop a sales pipeline.

Posted in Lead Conversion | no responses

The Ultimate Guide to Carrying Out Your Competitive Content Analysis

Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field.

No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing.

According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research.

In this article, we will show you the guide to carrying out your competitive content analysis.

Posted in Content Marketing | no responses

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer.

As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet.

While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can cost a lot of money.

The results provided by Google search rankings, also called organic search traffic, are usually considered more valuable. Traffic that lands on a website as the result of a search can be customised to be highly targeted – many companies have been able to adjust their search engine optimisation strategy in such a way to only attract visitors that are very likely to convert to a customer through their techniques.

The way Google indexes websites and determines which site should rank higher for particular keywords are continually changing. Google frequently announces new updates to their search algorithm. Google Hummingbird, Mobile Friendly Update, Panda Update and Penguin Update are only some of the most recent updates Google has made to their search algorithms, as reported by Search Engine Land.

The search giant also frequently launches new features that enhance the user’s experience while using their search engine. While companies were all battling for the top position on Google, which was usually referred to as position number one, many companies are now changing their strategy and instead aiming for position “0” (zero) to attract more people to their website.

Posted in Content Marketing, Inbound Marketing | one respons

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

How to Run a Business with 100% Remote Customers

Top 10 Writing Tools for Effective Email Campaigns

5 Tips For Making Automated Display Advertising Work For Small Businesses

Google AdWords for Your Business: A Step-by-Step Guide

Top 5 Strategies To Make Your Business Rock In 2018!

The Ultimate Guide to Carrying Out Your Competitive Content Analysis

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

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