Blog - Page 3 of 12 - Inbound Rocket

From Idea To Execution – A Guide For Creating Powerful Lead Magnets

A lead magnet that generated 40k leads in just 60 days. Sounds nice, right?

You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type.

While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them.

This article aims to fill that gap.

We will cover:

what kind of content is an excellent candidate to be transformed into a lead magnet
how do lead magnets fit into the content marketing funnel
what to concentrate on when developing a lead magnet
what actions do you need to take in the post-production phase (promotion, testing, analysis)

Posted in Lead Conversion | 2 responses

7 Reasons Why Most Product Launches Fail And What To Do About It

There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind?

Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right?

Part of the reason why product launches always seem so terrifying is that we’ve all heard the horror stories. They even made a special graveyard in San Francisco burying all the failed startups or an online version. Of course, we don’t want something like that to happen

We all know that there is risk running a business, and during the launch of your product or service, those risks seem to be at an all-time high. Of course, we don’t want something like that to happen.

So in this blog post, we’re going to look at all the potential pitfalls you might run into, and how to avoid them, so you have a higher chance of releasing a successful new product to the world and show them that you’re one of the exceptions.

Posted in Inspiration | one respons

How SEO Fits Into An Inbound Marketing Strategy

To many marketers, SEO has always been considered a bit of a mystery. No matter how many tactics, techniques and methods you know and use, the fact that the rules and algorithms are constantly changing mean that you have to always be on your toes.

When trying to make the connection between this continuously evolving entity and your inbound marketing strategy, the link is not always clear. However, as time goes on, the more important this link is becoming.

In fact, it looks like SEO may become one of the most important aspects to consider when it comes to inbound marketing.

Today, we’ll explore the ins and outs of SEO and how it directly correlates with your inbound strategy, enabling you to take back control of your marketing efforts.

Posted in Inbound Marketing | no responses

How To Measure The Success Of Your Brand Building Campaigns

Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.

The holy grail for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing.

Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction.

In other words, traction trumps everything.

And while it is easy to measure more people buying your product, it is a different story if you want to measure your brand awareness is growing. How the traction of your brand is happening.

In previous posts we talked about the different building blocks of a brand, we talked about finding your ideal customers, we talked about creating your brand story, we talked about finding a name and a logo for your company, building a visual brand and your brand voice. But all of these different building blocks of your brand have been mostly untested for now; they are still assumptions.

If you want to grow the awareness around brand you need to start running tests and validating the different building blocks of your brand. Eric Ries coined the term “validated learning” in his book the lean startup:

Progress in manufacturing is measured by the production of high-quality goods. The unit of progress for Lean Startups is validated learning, a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.” – Eric Ries

When building a lean brand, we need these same principles to measure our success. After all, a high equity brand gives you many advantages.

In addition to the obvious benefit of driving market share, a strong brand can command a price premium, augment customer relationships, ensure successful line extensions, and help an organisation attract talent to name a few.

In this post, we’ll discuss the importance of building brand awareness and how to measure it, so that you can add structure and success to your brand building efforts.

Posted in Minimum Viable Brand | 2 responses

How To Create A Cold Email Campaign That Gets Results

Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message.

But when was the last time you send one? How did that go?

You probably spend hours finding the correct email address of the person you want to email. You spend even more time creating the best email you’ve ever written in your entire life, more beautiful than the first love letter you wrote to that one special person. You hit that sent button…

And then what?

You wait, and you wait, but nothing, no reply. You never hear anything back anymore from that one person that you thought would be the perfect fit for your company. You thought it was a great email, with an even greater offer, but the receiver probably thought different.

Cold emailing is more difficult than most forms of communication for two reasons; You have no prior relationship with the person on the other end yet, and you lack the ability to look at all the non-verbal feedback so you can’t modify your approach in real time.

The result? Most cold emails fail.

In this post, this is going to change as we’re going to show you the steps needed to create those great cold emails that convert and will land you new clients.

Posted in Email Marketing | one respons

12 Surefire Tips to Increase Your Profits by Increasing Productivity

One of the most important aspects of the business world is to keep productivity going and meet the demands of the market.

But a time comes when you want to start increasing your profits and take your business to the next level. This means increased productivity to cover the growing demand, but if not done right and properly this business step can cost a company more than just money, but its reputation and place on the market, too.

So in this post, we’re going to show you 12 tips to help you successfully improve productivity and make your business even more profitable.

Posted in Open | no responses

From Zero To Email Marketing Hero In Just Nine Steps

We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on.

Why?

Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it?

Sure there are ways to get better engagement with your audience on Facebook, but in the end having even 10% or 20% of your fans engaged with your content without spending a dime on it, is impossible nowadays.

Facebook, Twitter and all the other they want to limit people to go to your website organically. Because if they do, they are losing money. They want you to pay to play on their network with their rules. And these rules are being changed on a regular basis. Imagine running a business like that, where they modify the rules every week!

There is no better scalable way to start communicating with your customers besides email (okay maybe text messages, with an open rate of almost a 100%). Old school Direct Marketing Mail is too expensive, having an entire sales team to go door to door or doing phone calls all day is too much overhead.

Even getting organic traffic from Google and other search engines is always on the perils of changes in search algorithms.

Posted in Email Marketing | 2 responses

Activate Your Brand Advocates Today And Skyrocket Your Inbound Results

Today’s brands exist in a digital era and, by default, they are most concerned (or should be) with the question of interactivity, connectivity, and immediacy, especially as it relates to marketing. Brands invest a lot of money into making sure that their customers can easily find and connect with them, and they do that through inbound marketing.

Why inbound marketing?

Well, because inbound outperforms everything else in that hefty bags of marketing tricks. There are many reasons why brands made a substantial shift from traditional marketing methods but here are a few that paint the picture most vividly:

Inbound yields 3X more leads per dollar than traditional marketing methods. Not spending your money where it does most good would (in the words of Guy Kawasaki) just prove that you have more money than brains.
Close to 70% of online buyers spend time reading branded content before deciding to purchase. When was the last time you made a substantial purchase without consulting Google first? Hotel bookings, electronics, furniture, kitchen tiles – you name it, we’ve all googled it.
94% of B2B buyers research online before committing to purchase. Your industry is no longer an excuse – inbound is relevant in every single one. If you’re not doing it, you’re leaving money on the table.

Like we said, all these iron-clad reasons are difficult to pick apart.

Posted in Inbound Marketing | no responses

From Idea To Execution – A Guide For Creating Powerful Lead Magnets

7 Reasons Why Most Product Launches Fail And What To Do About It

How SEO Fits Into An Inbound Marketing Strategy

How To Measure The Success Of Your Brand Building Campaigns

How To Create A Cold Email Campaign That Gets Results

12 Surefire Tips to Increase Your Profits by Increasing Productivity

From Zero To Email Marketing Hero In Just Nine Steps

Activate Your Brand Advocates Today And Skyrocket Your Inbound Results

Pin It on Pinterest

Awesome, actionable marketing advice. Delivered weekly.