One of the most important aspects of the business world is to keep productivity going and meet the demands of the market.
But a time comes when you want to start increasing your profits and take your business to the next level. This means increased productivity to cover the growing demand, but if not done right and properly this business step can cost a company more than just money, but its reputation and place on the market, too.
So in this post, we’re going to show you 12 tips to help you successfully improve productivity and make your business even more profitable.
We’ve spent the last seven months building Inbound Rocket to help scale and automate lead generation for you. Today, we’re excited to announce that we’re live and ready for prime time!
What our beta users are saying
“Been testing this plugin for the last couple of weeks as a beta-tester and I must say it is an excellent plugin for Inbound Marketing. I’m using it with email marketing and contact form 7 and we are able to refine our targets beyond the normal analytics.” – Will Martin founder at LiveDuel
“Less than five minutes to install and start using! This plugin has so much value, you’d be insane not to install it. It’s a must-have for any business owner, or someone concerned with lead generation. I love it. Built to solve real problems. Like the kind I use to have!” – Jeff SKI Kinsey, founder or co-founder of numerous tech start-ups, publisher, and investor.
How we use Inbound Rocket
We’ve been using Inbound Rocket for the last few months on our website to learn more about you and all the other visitors into what was important to you. This information helped us fine-tune all the little bits that make this plugin tick.
If you need any help or ideas on how to best leverage Inbound Rocket, please don’t hesitate to reach out at any time. We want to ensure personally you get results like we have. And of course, if you’re running into any problems after or during the installation, let us know below in the comments as well, We’re here to help.
Now it’s time for us to head pop a small glass of champagne 😉 and then head back to working on making the plugin even better!
Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.
But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.
In a time, where technological improvements have made is easier than ever before to start building your product idea straight away, the question is no longer if your product can be built, it’s whether or not anyone actually wants it. Customer Development is used to help you stop wasting time and money on products that people don’t want. Next to validating your startup idea it can, of course, be used to identify problems and to optimise ideas or existing products.
We touched on the subject of Customer Development before in our blog post from last week, this week we are going to dive a bit deeper into the subject on how to actually get the most out of these conversations.
Below are 9 key tips and principles for practicing Customer Development effectively.
#1 Don’t pitch your idea at first
One of the most natural things, when you start talking to people, is to go into an automatic pitch mode. However pitching an idea instead of trying to have a conversation where you try to find out about people’s problems will result in learning less about your potential customers. You will get biased answers that can lead you down the wrong path. The goal of Customer Development is not just to validate or invalidate your idea, but mostly it is to learn what is valuable for your customers and optimise whatever it is you are building. People are naturally inclined to agree with whatever you are telling and to compliment you, so when you are talking about this “brilliant” idea which you are putting blood and sweat in, of course, they will love it! Because of this you will miss out on learning key insights. Pitching and potentially even selling should only be used after you are confident that you’re solving a real problem. And even when you do that and people say the love it, let them get their wallet out straight away to prove they are not just trying to blow you off.
You know what the biggest reason companies fail? They are trying to solve a problem that doesn’t exist. People don’t care what you’re doing and they just don’t think the problem is big enough for them to start paying for your solution. In other words: Throughout the lifetime of any successful organisation, customer feedback is critical.
But how do you get customer feedback if you’re just starting out and you don’t have any customers yet? A lot of startups just start building and hope that whenever they build something beautiful the customers will come running, waving their credit cards and all will be well. The better way, of course, is to try to find validation for your idea before you start building, making sure you are not wasting your time.
So how did we get and how are we still getting more and more validation here at Inbound Rocket? How did we start from a blank canvas, and come to the conclusion this idea we were having might be more than just an idea? Time to talk to you about Customer Development.
”If you have more money than brains, do outbound marketing. If you have more brains than money, do inbound marketing.” – Rand Fishkin, CEO, SEOmoz
Do you want to have the power to turn your website visitors into subscribers and customers? Today, we are extremely pleased to announce the birth of Inbound Rocket, a robust customer acquisition and lead generation plugin for WordPress that allows you to grow you business and maximize your growth.
It used to be that the size of your wallet determined the scope of your success. But no more. Now even the smallest of companies can attract the best-qualified leads, simply by offering the right content, to the right people, at the right time. And you don’t need a big wallet. You just need the right tools.
Most marketing software platforms are too costly and unmanageable for small businesses. Smaller teams don’t have the time to manage these big software installations, never mind the time required to use them properly. Sure, there are some free tools. But they’re often too different from each other to work well together, creating confusion and complications due to duplicated work and inefficiencies of scale.
So hello world, we are Inbound Rocket!
In short Inbound Rocket can be very helpful for anyone wanting to do lead generation using WordPress. We are about to start launching our very first version and we are really looking forward to your thoughts and feedback on our product. So sign-up now and give it a try!