Whether you are a blogger, a small business owner or someone who simply enjoys browsing the internet, you might have come across ads on your favourite pages.

Some ads take the shape of unobtrusive marketing displays that appear in the body of the text you are reading or even as a sponsored item or a service in a video.

These ads are called native ads, and their nature is to blend in with whatever content they are implemented in.

Native ads pose several problems, however, not the least of which is figuring out how to pair certain types of products with the content that needs to serve as their anchor.

Let’s take a look as to why display advertising is so important even today, and how you can implement it in your own small business to promote your brand and other content through it.

The tips we mention will be numbered and continue throughout the article and the points we make, so make sure to check them all out before making a call as to whether or not to implement some of our strategies.

With that said, let’s jump into it:

• You will find out why some people dislike display advertising and why you might want to consider the alternatives.
• We will also take a look at how the content creation process looks and how to choose the right type of content for your audience. We will also briefly cover programmatic display advertising and how you can benefit from it.
• Your landing page is also a matter of great importance for future visitors – optimising it correctly will sometimes be the deciding factor of whether or not they stick around for long.
• We will close things off with a look at how you can track your leads and what types of software you might want to consider using throughout your display advertising process.

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