Blog - Page 11 of 13 - Inbound Rocket

9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning campaigns and creating content. All while keeping the end goal in mind of generating new leads that hopefully will eventually turn into paying customers.

We know that a steady stream of leads is an essential part of making sure your business stays in business. However, sometimes it’s tough to know which lead generation tactics are going to boost your sales and which are going to flop. Coming up with effective ways to attract and convert qualified leads is easier said than done.

That’s why we thought to give you a little bit of inspiration to help you get going. In this article, we will share 9 clever lead generation ideas to you can implement immediately to boost your conversions.

Posted in Content Marketing, Inspiration, Lead Conversion, Social Media Marketing | 7 responses

A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?

What if you could just follow a few rules to writing copy that converts visitors into buyers?

Or just drop a few words into a machine and your seductive copy rolls out at the other side?

Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

That’s how good it is.

Posted in Content Marketing, Email Marketing | one respons

5 Strategies We Used to Get Over 150 Customer Conversations

Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.

But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.

Posted in Open, Inspiration | 8 responses

Google’s Mobilegeddon: Everything You Need To Know For Your Business

Last week, on the 21st of April, the moment was finally there. Mobilegeddon had arrived! Google updates its algorithm every now and then to make sure that whatever it is you’re searching for turns up in the first sets of search results.
Earlier there were already the Google Panda, Google Penguin and Google Hummingbird updates But the update from last week is specially focused around mobile. As of the 21st of April, Google is punishing websites that aren’t mobile-friendly and it’s ranking sites that are labeled as mobile-friendly higher on mobile results.

A brief history of Google Algorithm updates

In February 2011, Google released Google Panda. Panda aimed to rank sites of low-quality or “thin sites” lower in the search results. As a return of the update, higher quality sites would rank higher. Google has their own Quality Rating program for this, the program answers such questions as “would I trust this with my credit card?”, all of these questions would end up in helping Google to distinguish the difference between high and low-quality sites.

Posted in Releases | no responses

The Basics Of Conversion Rate Optimization In Three Simple Steps

When it comes to engaging with your site’s users, conversions are the single most important aspects for you to focus on. Visitors are important to your site, but conversions are even better. Having lots of people visit your page won’t matter if they don’t read or view the content that you have, or worse, never come to you again.

In our previous blog post, we were discussion some basic metrics. We defined conversion rate as the total number of conversions (the ones you defined, could be sign ups to your newsletter, or people buying your ebook for example), by the number of visitors to your site.

#1 Setting up a baseline

The number of visitors to your site can be defined in two different ways, you can see them as Total Visitors or Total Unique Visitors. Whatever number you decide to choose, consistency is key. If you think that for your situation Total Unique Visitors gives a more accurate measure of your conversion rate than Total Visitors, be sure to use it consistently from there on. If you change this later on, of course, your trends will be off.

Posted in Lead Conversion | no responses

What is Conversion Rate Optimization and Why Should You Care?

Conversion Rate Optimization is at the core of what we want to achieve here at Inbound Rocket. However conversion isn’t a word you hear every day in lots of media. Although looking at Google Trends for the last couple of years it is a term which is on the rise:

So we thought, let’s take a moment to explain what Conversion Rate Optimization is and why it’s so important for you and your business.

What is Conversion

Conversion is simply the process of moving from one state of being to another. You can have a conversion when you move from student to work or from amateur to professional for example. In the online marketing world, however, we’re talking about visitors moving towards subscribers or prospects and their relation to your company.

Posted in Lead Conversion | no responses

WordPress Tips: Common WordPress Errors and How To Fix Them (part 2)

In our previous blog post, we started talking about the most common WordPress errors and how you could fix them. We talked about the following problems:

Internal Server Error
Syntax Error in WordPress
Auto-Update Failed
Error Establishing A Database Connection
Briefly Unavailable for Scheduled Maintenance Error in WordPress
Sidebar Below Content Error

Today we will continue on our journey to help you get rid of those pesky WordPress errors, so you can focus on your business again.

Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!

Posted in WordPress | no responses

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

We all love WordPress, but sometimes it can drive us a bit crazy. While WordPress is really easy to use, everybody using WordPress has at least dealt once in their life with some of these common WordPress errors. If you are anything like us it can drive you quite crazy at the time the error is thrown in your face. It’s never fun.

But whenever WordPress decides to act up, don’t worry yourself too much, there is always a solution as you’re going to learn in this week’s post. Get ready to start focusing on building your company successful again, we are going to help you solve most common WordPress errors. Let’s start today with the first bunch!

Posted in WordPress | one respons

7 Industry Experts On How To Build A Crazy High Converting Landing Page For Your Startup

We all understand the ongoing struggles startups have to increase user signups on their websites. When looking at the big boys and girls out there, it might look so easy! But don’t forget they by now have lots of resources and already have a big coverage, resulting in a big advantage when it comes to converting landing page visitors to sign up for their product.

But all of these startups had to start somewhere. They all started out just like you and me, with just a simple landing page trying to convert visitors into believing their vision of whatever it was they were building.

In the past week, we’ve had the wonderful opportunity to talk to some of our heroes in the marketing and startup markets. Hopefully, you’ll be able to learn as much from them as we’ve learned here at Inbound Rocket.

The basis for our conversation was the blog post “How to make great landing pages (with crazy high conversions)” and the simple question I had around this process.

If you are just starting out with your company, nobody ever heard of you or your product yet, your product might not even be finished yet, how do you convince people on your landing page to sign up? Things like social proof to make a stronger case for whatever it is you are building are non-existent yet for example. So what are the key treats for you as a founder to include on your startups landing page?

It might not be the most hard-hitting question that we could ask them, but we believe it is a vital question nonetheless. As you know a landing page is not about adding more and more information to hit that visitor with, it needs to be clean and clear within seconds. So maybe the question could be rephrased to “If nobody has ever heard of you or your startup yet, how would your landing page look like to convince users to signup..”

This is who they are, ranging from Marc Köhlbrugge (Betalist) to Oli Gardner (Unbounce) and all the brilliant minds in between. Oh and this is what they answered..

Posted in Inspiration, Lead Conversion | 19 responses

A Formula That Will Make You And Everyone In Your Company Write Better

5 Strategies We Used to Get Over 150 Customer Conversations

Google’s Mobilegeddon: Everything You Need To Know For Your Business

A brief history of Google Algorithm updates

The Basics Of Conversion Rate Optimization In Three Simple Steps

#1 Setting up a baseline

What is Conversion Rate Optimization and Why Should You Care?

What is Conversion

WordPress Tips: Common WordPress Errors and How To Fix Them (part 2)

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

7 Industry Experts On How To Build A Crazy High Converting Landing Page For Your Startup

Pin It on Pinterest

Awesome, actionable marketing advice. Delivered weekly.