Inbound Rocket

Boost Customer Loyalty With These Five Email Marketing Tips

After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.

By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.

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Posted in Email Marketing, Inspiration | 4 responses

The 5 Best Conversion Rate Optimization Tips For 2016

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

How To Pick A Great Brand Name (and Domain Too)

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which helps you make up your brand story (positioning, promise, personas, personality, product, and pricing).

Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name. The name appears on your website, your business cards, your social networks, your product, and everywhere else.

In both offline and online, to identify your company and your company’s products and services. Today we will be looking into one of the most frustrated items around branding: the naming of your startup.

Naming your newly founded company is often met with a lot of frustration. It’s hard enough to come up with a name that isn’t already in use, but in the end, your entire team has to agree on the name as well. At the end to only found out, you forgot to check if the Twitter, Facebook or any other social handle wasn’t already taken and you’ve got to start your searching from scratch again.

Not to put you under even more stress, but getting the right name for your new company can help make or break your branding.

For example, in 1997, athletic gear company, Reebok, launched a new women’s running shoe with the name Incubus. The big problem was, though that an incubus is a male demon who visits women in their sleep to rape them, as pointed out by a newspaper in Arizona. Reebok recalled 18,000 boxes of shoes and had to apologise for the mistake they made.

So how do you come up with a good and effective name? What things should you do (or do not do) when naming your company?

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Posted in Inbound Marketing, Inspiration, Minimum Viable Brand, Social Media Marketing | 5 responses

How Startups Can Utilize Lean Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.

Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?

Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.

Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.

—David Ogilvy

Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!

Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.

Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.

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Posted in Content Marketing, Inbound Marketing, Inspiration, Minimum Viable Brand | 7 responses

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

What Everybody Ought To Know About Great Value Propositions

How To Write An Effective And Unique Value Proposition

Your product may be the best product in the world, with the most amazing features, your presentation to the outside world might be perfectly executed, and you have the best price in your category, but no one will ever know about all of these fantastic items if they don’t get past your high-level value proposition.

The value proposition is the number 1 thing that determines whether or not people are bothered with reading more about your product or hitting the back button. In this blog post were going to dive into the Value Proposition. What is it, what’s it not and how to create a winning Value Proposition for your business.

What is a value proposition?

In its simplest terms, a Value Proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives.

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Posted in Inspiration, Lead Conversion | 5 responses

The 9 Most Common Startup Marketing Mistakes

The Most Common Marketing Mistakes Made By Startups

As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground.

Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable mistakes.

After working with startup founding teams for the last couple of years, we found the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. (assuming, of course, your startup is fixing a real problem).

In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all of the marketing efforts. Nine times out of ten, marketing is not the founder’s specialty. As the founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.

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Posted in Content Marketing, Email Marketing, Inspiration, Lead Conversion, Social Media Marketing | 5 responses

12 Expert Tips to Maximize Your Lead Generation

The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your website or social media profiles are really interested in what you have to offer?

Two weeks we wrote an article with “9 Lead Generation Ideas to Boost Sales Now”, this week we put those questions to sales and marketing experts. These people do this day in and day out for their own startups and for their customers. So we asked them to share their top suggestions on how to find and connect with qualified sales leads.

The question we asked them all was:

If you are starting out with your company, just launching your product into the world or even wanting to generate sales for your (freelance) work, how do you generate good qualified leads.
Potential customers have not yet heard of your company, how do you attract those leads? Can you describe to us what is your ultimate growth technique and how can we implement that for our own companies?

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Posted in Inspiration, Lead Conversion | 6 responses

9 Lead Generation Ideas to Boost Sales Now

9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning campaigns and creating content. All while keeping the end goal in mind of generating new leads that hopefully will eventually turn into paying customers.

We know that a steady stream of leads is an essential part of making sure your business stays in business. However, sometimes it’s tough to know which lead generation tactics are going to boost your sales and which are going to flop. Coming up with effective ways to attract and convert qualified leads is easier said than done.

That’s why we thought to give you a little bit of inspiration to help you get going. In this article, we will share 9 clever lead generation ideas to you can implement immediately to boost your conversions.

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Posted in Content Marketing, Inspiration, Lead Conversion, Social Media Marketing | 7 responses

5 Strategies We Used to Get Over 150 Customer Conversations

5 Strategies We Used to Get Over 150 Customer Conversations

Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.

But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.

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Posted in Inspiration, Open | 7 responses

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