Content Marketing Archives - Page 5 of 6

10 Web Metrics You Need to Track to Improve Conversion

At one point in the life of your business (as long as you’re building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.

With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depends all on how good you’re at optimizing your website for the right metrics.

For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, and what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organization is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.

Measurement is the first step that leads to control and eventually to improvement.

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If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s look more into the essential metrics you should be tracking and how tracking these can help you optimize your website’s conversion performance.

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 3 responses

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Startup marketing is a whole different science.

“Build and they will come” doesn’t work.

Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?

Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.

Posted in Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing | one respons

Inbound Marketing Is About Much More Than Getting Found Online

You’ve read all the blogs, all the books and you’ve got this amazing blog. Your blog is Search Engine Optimised, you even got a very active social media community. The top of your Inbound Marketing funnel is overflowing, and while this is amazing, you’re only half way there.

When Inbound Marketing started, it started as a response to the negativity that was surrounding getting prospects via traditional “outbound marketing” methods. Things like advertising and direct mail were costing a lot of money and were not getting the results on prospective clients or leads as they used to do. People were getting tired of being interrupted by irrelevant marketing messages all the time. Customers were starting to perform their own research, they started using search engines and social media sites to get the information they needed to make their buying decisions.

By prioritising relevant and very useful content, companies were starting to attract customers to their website on the terms of the customer. Inbound Marketing was forming a valued and welcome alternative for the buyers.

Posted in Content Marketing, Inbound Marketing, Lead Conversion, Social Media Marketing | no responses

The Most Common Marketing Mistakes Made By Startups

As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground.

Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable mistakes.

After working with startup founding teams for the last couple of years, we found the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. (assuming, of course, your startup is fixing a real problem).

In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all of the marketing efforts. Nine times out of ten, marketing is not the founder’s specialty. As the founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.

Posted in Content Marketing, Email Marketing, Inspiration, Lead Conversion, Social Media Marketing | 5 responses

13 Tips For Successful Email Marketing Campaigns

We already wrote about the importance of Email Marketing for your business in the past and have given you “6 Reasons Why Email Marketing Is Important For Your Internet Marketing”. Emails can help and build relationships with your leads, it can help you gather important data and help boost your marketing Return On Investment (ROI). While these reasons should already convince you enough about the importance of running email campaigns, many marketers end up falling short and missing their goals on the campaign’s returns in the end.

As a marketer, you need to pay close attention to your audience and your message to be able to build, execute and maintain a continuous effective email marketing campaign. You need to avoid the most common mistake of all: just simply blast your self-promotional message out there in the world. Continuing blasting that self-promotional message to your audience will only end up with your recipients hitting that delete button more than opening your message, or even worse unsubscribing from your mailing list.

Posted in Content Marketing, Email Marketing | 7 responses

Content Promotion Strategies: 33 Ways to Get Traffic

“If you write great content, people will find it.” While that’s certainly a nice dream of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.

Over 2 million blog posts are published to the web each day. Making it much harder than ever to build an audience and get people to notice you. According to an older blog post by Neil Patel, content creation is only half the battle – the rest is gaining notice.

no traffic = no conversions
So while it’s tempting to celebrate after you finished publishing your newly created content for lead generation, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it, you’ve got to actively promote it to your audience.

no traffic = no conversions

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But that’s where a lot of us get stuck. What else can we do to get people to notice, and hopefully convert on, that new piece of content you created?

Posted in Content Marketing, Email Marketing, Social Media Marketing | 9 responses

9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning campaigns and creating content. All while keeping the end goal in mind of generating new leads that hopefully will eventually turn into paying customers.

We know that a steady stream of leads is an essential part of making sure your business stays in business. However, sometimes it’s tough to know which lead generation tactics are going to boost your sales and which are going to flop. Coming up with effective ways to attract and convert qualified leads is easier said than done.

That’s why we thought to give you a little bit of inspiration to help you get going. In this article, we will share 9 clever lead generation ideas to you can implement immediately to boost your conversions.

Posted in Content Marketing, Inspiration, Lead Conversion, Social Media Marketing | 7 responses

A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?

What if you could just follow a few rules to writing copy that converts visitors into buyers?

Or just drop a few words into a machine and your seductive copy rolls out at the other side?

Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

That’s how good it is.

Posted in Content Marketing, Email Marketing | one respons

10 Web Metrics You Need to Track to Improve Conversion

13 Tips For Successful Email Marketing Campaigns

A Formula That Will Make You And Everyone In Your Company Write Better

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