Blog - Page 8 of 13 - Inbound Rocket

5 Ways to Get Your Facebook Posts Seen by More People

Do you have the feeling that none of your Facebook updates are appearing in the timeline of your Facebook followers? And are you wondering how Facebook determines whether or not they should show your updates in the timeline of your followers? According to a study done by MarketingLand, organic Facebook reach has dropped 52% in 2016.

As a small business owner though you probably don’t have tonnes of money to spend on buying Facebook advertorial space. You want to get as much organic reach on each post as possible – or a post being seen by a user on Facebook without you having to pay to promote it. Facebook’s algorithm is a complex one, and one of their well-guarded secrets. However, over time, some key factors were identified that help contributes to your organic reach:

A user’s previous interactions with your page – did they like, share, and/or commented previously on your posts? Then they’re more likely to have new ones appear in their feeds organically;
A users’ previous interactions with certain post types. When they engaged with every video you post, then they’ll see your videos popping up more in their newsfeed;
The interactions with other people who saw your posts. Facebook starts by showing new content to a small set of your followers (based on the previous two points), if those people engage with it (likes, shares, comments) then Facebook will include the post in more user’s feeds.
Any complaints or negative feedback. If a Facebook user reports your post to Facebook or says they’re not interested in content like this, then Facebook won’t show that content to them anymore;
When was it posted? New content is the most interesting, the longer something is online, the higher probability that it is not that relevant anymore to your users. Facebook knows this so by identifying from which timezone your fans are you can adjust your posting time, to a time when they are awake and ready to engage with your content.

Besides these general topics we’ve also got some more in-depth points identified which we will take you through in this article:

Posted in Social Media Marketing | 3 responses

Drastically Improve Your Conversion Rate With These 4 Steps

Conversion Optimisation always has to keep in mind the conversation a person is having with himself as soon as he visits your website. A visitor arrives with a certain purpose on your website, and it is your task to guide this visitor in such a way that he or she succeeds.

If you don’t keep that always in the back of your mind, you’re only ending up trying out things in the hope that maybe one day someone will convert. In today’s article, we will look at four different steps you can start taking right now to improve your conversion rate.

Posted in Lead Conversion | no responses

Boost Customer Loyalty With These Five Email Marketing Tips

After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.

By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.

Posted in Email Marketing, Inspiration | 4 responses

Marketing Automation: Things We Can’t Do Without in 2016

For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.

Posted in Inbound Marketing, Lead Conversion | no responses

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

Posted in Inbound Marketing, Content Marketing | 28 responses

Expanding Your Publications Reach By Posting On Linkedin And Medium

Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.

In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?

Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.

Posted in Content Marketing | 12 responses

The 5 Best Conversion Rate Optimization Tips For 2016

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

Brand Essentials: 5 Easy Steps For Building A Great Visual Brand

We started looking into the branding of your startup, we build our brand story, and we gave our company a name. In this post, we will be looking into creating the visual aspects of your brand identity.

The first thing which pops into the minds of people when talking about a brand are the visual aspects of that brand. Although we learned by now that a brand is so much more than just the visuals, it’s visuals are the items which help people to recognise you easily on a first glance.

Why Your Visual Brand is so Important

The way you visually present yourself in all of your communication is more than just merely a design. It’s a reflection of your company.

Brands who have a consistent visual identity are resonating better. This identity will, in turn, give you the benefit of spending significantly less money in the long run on your advertising and marketing materials. The less consistent you are in your visual branding, the more brands have to get their material in front of their customers to be recognised.

The visual presentation used in your communication is more than simply design; it is a reflection of your company. You want to make sure that your visual presentation speaks the same language as what’s being said in any text, audio or video. If your visual presentation doesn’t match the conversation, it’ll lead to inconsistencies in your communication.

That’s why you want to make sure that the visual representation of your brand speaks the same language as what you’re telling via your brand story in things like text, visuals, video or even audio. If the visual presentation of your brand doesn’t match your brand story, it will lead to inconsistencies in your overall communication.

Posted in Minimum Viable Brand | 5 responses

Branding Essentials: How To Come Up With The Best Name For Your Startup

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which helps you make up your brand story (positioning, promise, personas, personality, product, and pricing).

Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name. The name appears on your website, your business cards, your social networks, your product, and everywhere else.

In both offline and online, to identify your company and your company’s products and services. Today we will be looking into one of the most frustrated items around branding: the naming of your startup.

Naming your newly founded company is often met with a lot of frustration. It’s hard enough to come up with a name that isn’t already in use, but in the end, your entire team has to agree on the name as well. At the end to only found out, you forgot to check if the Twitter, Facebook or any other social handle wasn’t already taken and you’ve got to start your searching from scratch again.

Not to put you under even more stress, but getting the right name for your new company can help make or break your branding.

For example, in 1997, athletic gear company, Reebok, launched a new women’s running shoe with the name Incubus. The big problem was, though that an incubus is a male demon who visits women in their sleep to rape them, as pointed out by a newspaper in Arizona. Reebok recalled 18,000 boxes of shoes and had to apologise for the mistake they made.

So how do you come up with a good and effective name? What things should you do (or do not do) when naming your company?

Posted in Inbound Marketing, Inspiration, Minimum Viable Brand, Social Media Marketing | 6 responses

Drastically Improve Your Conversion Rate With These 4 Steps

Boost Customer Loyalty With These Five Email Marketing Tips

Marketing Automation: Things We Can’t Do Without in 2016

7 Ways to Get Backlinks to Boost Your Traffic

Expanding Your Publications Reach By Posting On Linkedin And Medium

Brand Essentials: 5 Easy Steps For Building A Great Visual Brand

Why Your Visual Brand is so Important

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Awesome, actionable marketing advice. Delivered weekly.

What you should not do according to Facebook

Why Your Visual Brand is so Important

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Awesome, actionable marketing advice. Delivered weekly.