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The importance of email list cleaning: best practices to protect deliverability

Learn the importance of email list cleaning and best practices to boost deliverability, lower bounces, and protect sender reputation.

What is email list cleaning (list hygiene)

Email list cleaning, also called list hygiene, is the ongoing process of validating, correcting, and pruning your subscriber database to keep only deliverable, engaged, and compliant contacts. Use it to prevent bounces and spam traps, reduce complaint rates, and preserve inbox placement across mailbox providers. Frequency depends on list growth and acquisition sources, and you should avoid over-removing recent signups or addresses with temporary issues.

Posted in Email Marketing | no responses

Topic Cluster Strategy: How to Build Pillar Pages & Content Clusters

Learn a practical topic cluster strategy: choose pillar topics, research clusters, structure internal links, measure SEO impact, and scale across teams.

What is a topic cluster?

A topic cluster is an essential component of effective content marketing. SEO content model that organizes a core subject into one comprehensive pillar page supported by multiple focused cluster pages. It improves topical coverage and internal linking so search engines and readers can navigate depth and breadth efficiently; the pillar summarizes the topic, and clusters answer specific sub-questions. A key consideration is technical alignment: clusters should link to the pillar and to each other, and duplicate or near-duplicate angles should be clearly canonicalized to consolidate signals.

Core components: pillar, clusters, internal linking hub, and canonicalization

Pillar page: comprehensive, high-level guide that targets a broad topic and links out to subtopics.
Cluster pages: in-depth articles answering discrete intents, each linking back to the pillar and related clusters.
Internal linking hub: a logical web of contextual links that surfaces hierarchy and relevance; Google’s link guidelines emphasize crawlable links to help Search understand your structure (Google Search Central).
Canonicalization: designate one canonical URL for overlapping or duplicate content to consolidate ranking signals and avoid split equity (Google on canonical URLs).

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Learn How to Improve Your Mailing List the Right Way

Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again.

Total spending on email marketing in the United States is expected to hit $3.07 billion in 2019!

Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better results you will see.

In this post, we will dive into the specifics of how you can develop a kickass list for a seamless email marketing campaign.

Posted in Email Marketing | no responses

How To Know Your Email Marketing Is Successful: The Metrics You Should Be Tracking

When looking at different online services to get the attention of your (potential) customers and how you can interact with them, email is still king. (although chatbots are the upcoming rising star).

Marketing Sherpa even researched the ROI of email marketing, and 60% of marketers believe that email marketing is producing a positive ROI.

In the 2017 study of the Direct Marketing Association (DMA), you can see this importance of email marketing coming back again for all organisations.

When asked “Strategically speaking, how important is email marketing for your organisation?” these were the answers:

So you’ve started to build a list for your business, you started sending out emails to your list. Of course, you’ve followed all the best email marketing practices. Your emails are targeted correctly, they are useful to your audience and bring lots of value in the form of how-tos, links and videos.

Basically, you think you’re doing an outstanding job.

Or are you?

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The Complete Guide to Google’s Local SEO Ranking Factors

According to a GO-Globe survey, 50 percent of consumers who do a local search on their smartphone visit a store within a day. This is the same with 34 percent of consumers who searched on a computer or tablet.

It’s tough getting to the top in business, and that includes struggling with an online presence.

SEO can be a job in itself, which is why many organisations hire SEO experts. However, there are some steps you can take to get your share of the Google ranking pie.

Posted in Search Engine Optimization (SEO) | one respons

6 Reasons Why Content Marketing Is Important For Your Business

If you look at how “traditional” advertising and marketing strategies worked over the last 100 years, you can see that most of them were solely focused on short-term gains.

For example, a tv-ad talking about a discount for a product, a piece of direct mail that might convert some of the receivers, but once it’s sent out, most of this stuff gets ignored or thrown away. A billboard might do wonders for your brand, but if you don’t keep changing the design eventually it will just blend in with the background for people passing by the billboard every day, and you need to come up with something need to keep the attention of people.

Attention.

Attention is the magic word in advertising, and the attention of the consumers is shifting. There used to be a time that tv-ads were exciting and new, now people either go to the toilet or get annoyed that they can’t find the remote in time to fast-forward the ads.

And although there is nothing explicitly wrong with using these techniques, especially if you’re one of those businesses that still sees a massive ROI of it, if you want to be successful in the long term, you’ve got to start thinking in the long term.

You will need a strategy that is here to stay, and content marketing in any way shape or form is that long-term strategy.

Posted in Content Marketing | one respons

How To Use Flipboard To Grow Your Content Marketing Reach

As content marketers ourselves we know how much time and effort can sometimes go into creating that right piece of content.

And of course, finding the right medium to publish it to get the results that are needed to help grow our business.

The only way to be able to get those results though is by promoting your content after you hit that publish button.

Nobody will find your content otherwise.

This is even truer if you’re just starting your business, so you need to actively find ways to drive traffic to those pieces of content.

Otherwise, your time spend creating them has been all for nothing.

So what if we would tell you there is an incredible way to drive thousands of visitors, a way that contributes more than other social media platforms combined, and best of all, it is free.

This application is named one of the most important apps of all time by CNET and only takes five to ten minutes of management per day to get the results you want.

Did we get your attention?

Posted in Content Marketing | one respons

Increasing Website Traffic By Updating Old Blog Posts

Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers.

After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.

But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience?

And what happens after you hit that publish button?

You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter and then what?

At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.

But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them?

It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.

The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog post.

Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors that could get in contact with you for the very first time, maybe even find more interesting content on your website and eventually turn into customers.

Your old content is key to growing your blog and taking your company to the next level, and in this post, we’re going to teach you how.

Posted in Content Marketing | no responses

Using Google Analytics to Measure and Improve Your Content Marketing

What is the first thing that comes to your mind when you hear about Google Analytics?

For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?

There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.

First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.

Posted in Content Marketing | no responses

Social Media 101: Choosing the Right Platform for Small Business Owners

In an age where more people are signing up for social media every single day, who would love to tap into potential prospects who can turnout to be your next client?

It won’t be surprising if business owners – old and new – would absolutely raise their hands to capture the attention of online users who love to logon to their accounts on a daily basis. These social media fans are a target audience for businesses that know what channels to tap and engage people properly.

Brands who want to have a meaningful relationship with their target audience have learned that engagement is a continuous process. This means that conversation between the brands, through their chosen brand ambassadors and even the office front liners, and their target audience is a never-ending loop. As such, the success of these conversations will make a difference whether fans would turn out to be loyal brand followers.

Posted in Social Media Marketing | one respons

The importance of email list cleaning: best practices to protect deliverability

What is email list cleaning (list hygiene)

Topic Cluster Strategy: How to Build Pillar Pages & Content Clusters

What is a topic cluster?

Core components: pillar, clusters, internal linking hub, and canonicalization

How To Know Your Email Marketing Is Successful: The Metrics You Should Be Tracking

The Complete Guide to Google’s Local SEO Ranking Factors

Using Google Analytics to Measure and Improve Your Content Marketing

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