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9 Lead Generation Ideas to Boost Sales Now
9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning campaigns and creating content. All while keeping the end goal in mind of generating new leads that hopefully will eventually turn into paying customers.

We know that a steady stream of leads is an essential part of making sure your business stays in business. However, sometimes it’s tough to know which lead generation tactics are going to boost your sales and which are going to flop. Coming up with effective ways to attract and convert qualified leads is easier said than done.

That’s why we thought to give you a little bit of inspiration to help you get going. In this article, we will share 9 clever lead generation ideas to you can implement immediately to boost your conversions.

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Posted in Content Marketing, Inspiration, Lead Conversion, Social Media Marketing | 7 responses

4 Ways To Measure The Value Of Your Inbound Marketing
4 Ways To Measure The Value Of Your Inbound Marketing

Inbound Marketing is getting a hotter and hotter term nowadays. And off course it should be! When done properly it is a powerful way to reach your audience, to leverage and build brand advocates (even outside your current customers), position yourself as a thought leader in your industry, but one of the most sought after reasons is to build relationships and nurture potential customers through your sales funnel.

In the end though everyone wants to get something out of any of their marketing efforts. A Return On Investment (ROI). Because spending money on online advertising, can give you easily concrete data on how many clicks etc. for a lot of people Inbound Marketing ends up being a bit vague. You might end up with questions like:

  • Once I get my Inbound Marketing up and running, what do I measure?
  • What are the numbers I’m looking for?
  • Why do I need to analyse anyway?

There are hundreds of possible metrics to choose from, and almost all of them provide some measurement of value for any company. Think of things like SEO rankings, the number of inbound links, number of articles published, content downloads, reach (e.g. Facebook fans / Likes / Shares, LinkedIn followers, Twitter followers / retweets / favourites blog subscribers), comments, clicks, traffics, leads.. and so many more.

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Posted in Content Marketing, Social Media Marketing | 3 responses

How to Find Your Ideal Customers on Social Media
How to Find Your Ideal Customers on Social Media

Last week we wrote about setting up buyer personas using Google Analytics. By now you should be knowing that, when you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
So how do we create an even better understanding of your ideal customer, how do you discover more about your customers using Social Media?

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Posted in Content Marketing, Social Media Marketing | 6 responses

Why Use WordPress For Building Your (Inbound) Marketing Platform?

With the rise of Inbound Marketing and Email Marketing, your company website is quickly becoming an essential part of doing your business online. WordPress might have started as a blogging platform when it got first released, but it’s become much, much more. Over the years, it’s evolved into an easy-to-use and popular content management system that allows business owners to market their products and services online.

Inbound Marketing

Inbound Marketing is vital to the success of a business online. It used to be that companies could market their products through outbound marketing tactics like advertising and buying email lists. With 86% of the people skipping TV ads and 44% of direct mail never being opened, these methods are now viewed as non-authentic. Outbound Marketing is, therefore, unlikely to attract large numbers of customers or help you increase your conversion rates.

Instead, the most successful companies rely on inbound marketing and focus on creating content to attract users. Companies who use WordPress are better equipped to promote their products and products and services through the usage of blog posts, landing pages and email marketing. By using WordPress, you can make your website the platform for all your marketing efforts by taking advantage of the large community, well-designed themes and the valuable plugins.
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Posted in Content Marketing, Email Marketing, Inspiration, Social Media Marketing | no responses

Inbound Marketing for Beginners

What is Inbound Marketing

Trying to get customers?

Frustrated trying to get new customers?

 

Whether you’re ready or not, marketing has been disrupted. People’s behaviours have changed. They’re turning out traditional marketing tactics. The old marketing playbook is broken. Did you know for example that:

  • 86% skip TV ads?
  • 91% unsubscribe from email?
  • 44% of direct mail is never opened

In order to keep on attracting customers, marketers have to provide them with something they will love. This is where Inbound Marketing comes in.

Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customer.

What makes Inbound Marketing different?

Traditional “outbound” marketing pushes messages to prospects via billboards, television, direct mail, telemarketing, and trade shows, which disrupt your prospects daily schedule. While Inbound Marketing on the other hand primarily uses the Internet to distribute compelling content that attracts prospects and builds trust with clients within your sales funnel. In other words, when you use inbound marketing, customers come to you! Read more…

Posted in Content Marketing, Email Marketing, Social Media Marketing | 2 responses
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