Startup marketing is a whole different science.
“Build and they will come” doesn’t work.
Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?
Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.