So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got your Facebook ads working, and you’re getting lots of traffic.

People are visiting your site, but for some reason, it stays with just that: people visiting your site. You don’t see lots of conversion happening, and, to be honest, the numbers of new leads is not exciting. What could be going wrong?

Take a hard look at the individual page people are going to when the click through your ads. Do you have a good landing page? No? Then you’re essentially throwing your money down the drain.
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