Inbound Rocket

Boost Customer Loyalty With These Five Email Marketing Tips

After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.

By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.

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Posted in Email Marketing, Inspiration | 4 responses

The 5 Best Conversion Rate Optimization Tips For 2016

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

8 Powerful Tips to Dramatically Increase Email Open Rate

8 Simple Ways To Improve Your Email Open Rates

Email has been announced dead for multiple times over the last decade. However, as we’ve seen in an earlier post, email marketing should be an essential part of your marketing mix. According to a 2011 study by eMarketer an astonishing 97% of small business use email marketing to connect with their customers.

When it comes to email marketing, the first hurdle to overcome is email open rate. Because if you can increase your open rates, you’ll be able to boost your email conversion rate too. Makes sense, right? Even if you give away the most beautiful vacation to your subscribers, if they don’t open the email they will never find out.

A deep understanding of your customers as well as their needs and habits, their tone of voice and everything else that is part of their unique personality is key in creating an effective email marketing strategy.

One of the first step to always ask yourself if: “If I received this email from another company, would I open it?” But what if you want more? A weak open rate can be the sign of many different things. Let’s look at them and see how you can improve the open rates for your company.

Average open rate

Before diving into improving your individual open rates, let’s first look quickly at some averages. While an average open rate depends on different industries and email providers. As soon as you start diving below 15% it should be setting off some alarm bells. A lot of email providers give you the option to provide the industry you’re operating in and helps you to give the average numbers per industry. If you don’t know where you need to look, the amazing folks over at Constant Contact have a great overview that is regularly updated.

As you can see from the table the worst performing industry to be in concerning open rates is the insurance one with an average open rate of 6.95%. The biggest open rates come from the child care services industry with a whopping 40.25%. If you score even higher with your newsletter, there is time right now for high-fiving your colleagues 😉 but nevertheless you should always try to improve!

So what are the things to look at when improving?

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Posted in Email Marketing | 4 responses

6 Marketing Tips for Bootstrapped Startups

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Startup marketing is a whole different science.

“Build and they will come” doesn’t work.

Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?

Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing | one respons

The 9 Most Common Startup Marketing Mistakes

The Most Common Marketing Mistakes Made By Startups

As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground.

Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable mistakes.

After working with startup founding teams for the last couple of years, we found the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. (assuming, of course, your startup is fixing a real problem).

In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all of the marketing efforts. Nine times out of ten, marketing is not the founder’s specialty. As the founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.

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Posted in Content Marketing, Email Marketing, Inspiration, Lead Conversion, Social Media Marketing | 5 responses

13 Tips For Successful Email Marketing Campaigns

13 Tips For Successful Email Marketing Campaigns

We already wrote about the importance of Email Marketing for your business in the past and have given you “6 Reasons Why Email Marketing Is Important For Your Internet Marketing”. Emails can help and build relationships with your leads, it can help you gather important data and help boost your marketing Return On Investment (ROI). While these reasons should already convince you enough about the importance of running email campaigns, many marketers end up falling short and missing their goals on the campaign’s returns in the end.

As a marketer, you need to pay close attention to your audience and your message to be able to build, execute and maintain a continuous effective email marketing campaign. You need to avoid the most common mistake of all: just simply blast your self-promotional message out there in the world. Continuing blasting that self-promotional message to your audience will only end up with your recipients hitting that delete button more than opening your message, or even worse unsubscribing from your mailing list.

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Posted in Content Marketing, Email Marketing | 7 responses

33 Promotion Tactics To Include In Your Content Marketing Strategy

Content Promotion Strategies: 33 Ways to Get Traffic

“If you write great content, people will find it.” While that’s certainly a nice dream of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.

Over 2 million blog posts are published to the web each day. Making it much harder than ever to build an audience and get people to notice you. According to an older blog post by Neil Patel, content creation is only half the battle – the rest is gaining notice.

no traffic = no conversions
So while it’s tempting to celebrate after you finished publishing your newly created content for lead generation, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it, you’ve got to actively promote it to your audience.

But that’s where a lot of us get stuck. What else can we do to get people to notice, and hopefully convert on, that new piece of content you created?

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Posted in Content Marketing, Email Marketing, Social Media Marketing | 6 responses

The 4-Step Formula For More Persuasive Copy

AIDA: A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?

What if you could just follow a few rules to writing copy that converts visitors into buyers?

Or just drop a few words into a machine and your seductive copy rolls out at the other side?

Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

That’s how good it is.

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Posted in Content Marketing, Email Marketing | no responses

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.” – Colin Nederkoorn (founder Customer.IO)

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.

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Posted in Content Marketing, Email Marketing | 73 responses

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