Email Marketing Archives - Inbound Rocket

Learn How to Improve Your Mailing List the Right Way

Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again.

Total spending on email marketing in the United States is expected to hit $3.07 billion in 2019!

Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better results you will see.

In this post, we will dive into the specifics of how you can develop a kickass list for a seamless email marketing campaign.

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How To Know Your Email Marketing Is Successful: The Metrics You Should Be Tracking

When looking at different online services to get the attention of your (potential) customers and how you can interact with them, email is still king. (although chatbots are the upcoming rising star).

Marketing Sherpa even researched the ROI of email marketing, and 60% of marketers believe that email marketing is producing a positive ROI.

In the 2017 study of the Direct Marketing Association (DMA), you can see this importance of email marketing coming back again for all organisations.

When asked “Strategically speaking, how important is email marketing for your organisation?” these were the answers:

So you’ve started to build a list for your business, you started sending out emails to your list. Of course, you’ve followed all the best email marketing practices. Your emails are targeted correctly, they are useful to your audience and bring lots of value in the form of how-tos, links and videos.

Basically, you think you’re doing an outstanding job.

Or are you?

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7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time.

You’re trying to feed your sales funnel, increasing brand awareness, driving engagement on your social media content, and on top of that, you’re also trying to create as much valuable content as possible.

At the end of the day, trying to grow your email list might be something that is left behind, getting not as much attention as it should be. And maybe you’re tempted of responding to one of those emails from companies that promise you to grow your email list within days or even minutes. After all, it is as easy as taking out your credit card and entering the details.

But like most things in life, taking the easy route rarely is right for you in the long-term. Or quoting the wise words of “The Father of Advertising”:

If you pay peanuts, you get monkeys – David Ogilvy

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So why would buying email list be such a bad idea? What could it do to your sender reputation? And even better, how can you start building your lists even while you’re sleeping?

This post got you covered.

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Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?

It’s still more important than most marketers and business owners assume. Although most of our promotional efforts are now directed towards social media and SEO, email still plays an important role.

B2B marketers, in particular, see great benefits of email newsletters. 70% of them said they used email marketing technology to manage content marketing efforts, and 93% of them used email as the main format of content distribution.

In last year’s report from Content Marketing Institute, email newsletters came on the third spot among the marketing tactics that B2B organisations use. This year, email wins the priority above social media and blogs.

That’s how important email marketing is; not only for B2B organisations but all businesses.

So yes; your brand needs an email marketing campaign, which will help you connect with potential and current users. Email enables you to make personalised offers and get insights on the purchasing behaviour of your users.

When you’re planning the perfect email campaign, you’re mostly focused on choosing email marketing and management tools. That’s okay, but are we forgetting something?

Content! It’s the real driving force of this method. It’s not just about sending messages. It’s all about the content you send to the recipients.

If you’re like most brand owners and marketing managers, you don’t have much time to write your own content. You’re probably relying on the members of your team, or you hire another member who will take care of this aspect.

Do you know what else you can do?

You can use the best writing tools that will drive you towards an effective email marketing campaign.

Instead of searching for the best design, distribution, and analytics tools, you should first focus on content development tools.

That’s what we’re here for today. We’ll list 10 really effective online tools that enable you to write great content for your email campaign.

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How To Create A Cold Email Campaign That Gets Results

Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message.

But when was the last time you send one? How did that go?

You probably spend hours finding the correct email address of the person you want to email. You spend even more time creating the best email you’ve ever written in your entire life, more beautiful than the first love letter you wrote to that one special person. You hit that sent button…

And then what?

You wait, and you wait, but nothing, no reply. You never hear anything back anymore from that one person that you thought would be the perfect fit for your company. You thought it was a great email, with an even greater offer, but the receiver probably thought different.

Cold emailing is more difficult than most forms of communication for two reasons; You have no prior relationship with the person on the other end yet, and you lack the ability to look at all the non-verbal feedback so you can’t modify your approach in real time.

The result? Most cold emails fail.

In this post, this is going to change as we’re going to show you the steps needed to create those great cold emails that convert and will land you new clients.

Posted in Email Marketing | one respons

From Zero To Email Marketing Hero In Just Nine Steps

We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on.

Why?

Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it?

Sure there are ways to get better engagement with your audience on Facebook, but in the end having even 10% or 20% of your fans engaged with your content without spending a dime on it, is impossible nowadays.

Facebook, Twitter and all the other they want to limit people to go to your website organically. Because if they do, they are losing money. They want you to pay to play on their network with their rules. And these rules are being changed on a regular basis. Imagine running a business like that, where they modify the rules every week!

There is no better scalable way to start communicating with your customers besides email (okay maybe text messages, with an open rate of almost a 100%). Old school Direct Marketing Mail is too expensive, having an entire sales team to go door to door or doing phone calls all day is too much overhead.

Even getting organic traffic from Google and other search engines is always on the perils of changes in search algorithms.

Posted in Email Marketing | 2 responses

Everything You Need To Know About Email Segmentation And Personalisation

Email marketing is evolving every day. It is no more about how many emails are sent to how many subscribers. The focus has come down to quality, once marketers would rely on batch and blast technique. Although there are many who still like to flood the subscribers’ inboxes on a daily basis, the majority chunk is now working on sending personalised emails. Email segmentation and personalisation can be referred as the most viable alternative to batch and blast technique.

It is important for the subscribers to read the emails. If they are not reading, then it is hard to convince them to take the next step. And to make them read, there is a need to send out emails that align with their interests.

So, how do we do that?

Email segmentation and personalisation is the answer.

For instance, an email from Modcloth was good enough to hold its customer’s attention, and also aligned with their interests. The use of GIF in the email content scored them some more brownie points.

Posted in Email Marketing | 6 responses

5 Ways to Convert More Customers with Context-Aware Emails

When was the last time you were excited to open up your email? If you’re a little bit like most people, you probably don’t look forward to opening your email inbox; it’s exploded with all the newsletters you at one point subscribed to, all the emails from the different social networks where you’re a part of, etc.

And let’s be honest with ourselves: most emails indeed are a bit annoying. According to research done by IDC in 2013 (full research available here), social media seems to evoke “excitement” as the prevailing sentiment.

Emails by XKCD

80% of the 18-44-year-olds check their smartphone straight after waking up, and that is not to check on email. The word that comes to mind when talking about email? Productivity. Emails are a chore.

Of course, using great subject lines, you might make people interested in opening up your emails, but the excitement mostly quickly gets away as soon as the email is opened.

Still, email marketing is still one of the most efficient ways of communicating with your customer, but email marketing campaigns have stayed mostly the same over the last couple of years. Many brands are simply not trying anything new.

In here, lies a significant opportunity for you and your brand.

What if you could make your emails more interesting? And what if, by making them more attractive, you could increase opens, click-throughs, and conversions?

In this article, we’re going to look into different tactics that can make that happen for you and your brand.

Posted in Email Marketing, Inspiration | 6 responses

Subject Line Strategies Guaranteed to Increase Your Open Rates

Everybody knows the importance of email marketing. More than 34% of the people worldwide use email. But if you look at your inbox, how many unread emails do you’ve got? 400? 900? Or maybe, if you’re like us and are subscribed to countless different mailing list, 6.702 emails? And that is only in our inbox (not counting every email that is automatically sorted out using rules in our Gmail).

Everyone gets tonnes of emails every day, and a lot of them are never opened. The chances of your email being ignored are pretty high. No matter what you might think, people do judge emails by their subject lines.

Your email needs to be opened before you can make a sale from your email list.

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According to research done by Convince and Convert, 33% of email recipients decide if they are going to open your email or not based on only the subject line and 69% of email recipients also report email as spam based solely on the subject line.

Knowing this you might start to rethink your subject lines. After all, you do want your email to get open-end, read, and clicked right? Knowing that it all start with the subject line, let’s dive into some tips actionable tips you can start implementing straight away.

Posted in Email Marketing, Content Marketing | 4 responses

How To Know Your Email Marketing Is Successful: The Metrics You Should Be Tracking

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

Top 10 Writing Tools for Effective Email Campaigns

How To Create A Cold Email Campaign That Gets Results

From Zero To Email Marketing Hero In Just Nine Steps

Everything You Need To Know About Email Segmentation And Personalisation

5 Ways to Convert More Customers with Context-Aware Emails

Subject Line Strategies Guaranteed to Increase Your Open Rates

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