For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.
Your leads, your customers they need to consume your content.
Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing.
After all, content marketing is just solving the same problems that your product solves through media you create and promote. You’re helping your customers making their life better by handing them solutions so they can empower themselves.
Within content marketing, you can see a trend moving towards more visual content. Businesses are moving towards Snapchat and building brands on Instagram. According to Cisco in 2019 video will even present 90% of all internet traffic.
The second big trend in content marketing is audio. Edison Research created a report with fascinating statistics about this trend. And while it is not only about podcasts, but also about online radio, streaming, social media and beyond, this post will focus mostly on the podcasting part.
Some number to give you an impression though:
- Podcast Listening Grew 23% Between 2015 and 2016
- 21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.)
- 64% of podcasts are being listened to on a smartphone or tablet.
- Weekly podcast listeners consume five shows per week on average
So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.
For those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves:
The new Anchor lets you broadcast your voice, clip external sound bites, mix in full-length tracks from Apple Music and Spotify, take call-ins from your listeners, and add interludes created by world class sound designers and musicians, all from your phone. Plus, everything on the new Anchor can be heard on iOS, Android, Amazon Echo, Google Home, web, and in your car via Bluetooth.