We’re living in a revolutionary time. The world is getting smaller and smaller every day. Email, social networks, blog, videos, audio and all sorts of other media are bringing us closer together every day.
As a result of every person now can start a company from the comfort of their couch and become successful. But this also means because the playing field is levelled more and more people are taking the plunge and want to start their company.
Everything and everyone is getting connected. And because of all of this, there are also more and more advertising and marketing messages flooding into our lives.
To stay relevant in this overly connected world, content became the key to attract and engage your potential audience. It is the driver of attention. For a consumer to get excited about something, to be compelled by something, it comes down to attention.
Attention is the glue that sticks everything together and keeps the funnel moving. But while every business tries to finds its niche in this connected world. While everyone is trying to create their content marketing strategy, the lower barrier of entrance makes the grabbing of your ideal consumer’s attention more difficult than ever.
On a different side of the marketing spectrum, another trend emerged over the last couple of years. The idea of “growth hacking”. And although it might have a negative sound to it, it doesn’t involve any sharp-edged tools, only a handful of sharp-edged tactics that could prove to be extremely beneficial for your business.
After all, it is about bringing in more traffic, putting more users at the top of the conversion funnel and turning them into the customer.
This does sound familiar to everyone doing content marketing for their job, right? With each piece of content, you hope to secure more visitors and gain more traction for whatever it is that you’re selling. You want to see results, and both growth hacking and content marketing are about getting results.
In today’s blog post, we’re going to dive into Growth Hacking and see how this can help you step up your Content Marketing game. But before we start, let’s first have a deeper look into Growth Hacking.