Inbound Rocket

Measuring Marketing Effectiveness: 10 Metrics You Need to Track

10 Web Metrics You Need to Track to Improve Conversion

At one point in the life of your business (as long as your building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.

With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depend all on how good you’re at optimising your website for the right metrics.

For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organisation is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.

If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for the insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s looks more into the essential metrics you should be tracking and how tracking these can help you optimise your website’s conversion performance.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | no responses

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

5 Ways To Better Personalisation And More Leads

5 Ways To Better Personalisation And More Leads

Lead generation. A real pain in the…ahem, usually. Many marketing managers find lead generation to be a bit of an uphill struggle. You somehow need to convince potential customers that you are right for them while figuring out whether they are right for you.

So, let’s start with the obvious. You need to convince people that you are awesome, really clever and that you’re going to make them more money; no-one wants to hand over personal information unless they are getting something good in return. It doesn’t just end there though, to develop that name and email address into a hot lead you need to keep providing value and revealing how brilliant you are. Your marketing team needs to develop leads far beyond just a name and an email address or your sales team will waste a lot of time trying to sell to people that are nowhere near ready to buy.

Ok, second thing, deciding whether leads are right for you. Whilst you are proving your worth to a potential lead, you need to also decide whether they are any good to you. You don’t just need to generate more leads, you also need to qualify them at the same time. What a load of hassle, right? Not really. The real hassle comes when you don’t qualify leads. Unqualified leads eat up the super short time the sales team have in a day to deal with those potential clients that will help you to flourish. Unqualified leads also turn into poor clients – clients that you can’t do amazing things for and which end up costing more to manage than the amount of revenue that they bring.

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Posted in Inbound Marketing, Lead Conversion | one respons

6 Marketing Tips for Bootstrapped Startups

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Startup marketing is a whole different science.

“Build and they will come” doesn’t work.

Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?

Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing | one respons

How To Create Irresistible Offers That Generate Leads

5 Ways To Get More Conversions With Irresistible Offers

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, the ultimate goal is to get people to say “yes” to what we have to offer!

Yes to opening your email. Yes to clicking on a link. Yes to downloading, signing up, donating, or buying. And your job’s not over after just one yes — it takes several progressive “yeses” in order to move someone down your sales and marketing funnel, deeper into the buyers journey.

So how do you persuade more people to say “yes”?

When an offer is exclusive, scarce or in high demand, it becomes more desirable. Today we will look into creating irresistible elements for your offers, which can help overcome a leads’ typical doubt or concern. Why do these elements work? Because they all trigger a physiological reaction that makes the offer more valuable. If someone thinks the value of your offer is bigger than what you’re asking them for in return they are more likely to accept the offer. The higher this perceived value, the more irresistible the offer becomes!

So how do you create one of these irresistible offers? Let’s look into five different elements you can use..

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Posted in Inbound Marketing, Lead Conversion | no responses

Inbound Marketing Is About Much More Than Getting Found Online

Inbound Marketing Is About Much More Than Getting Found Online

You’ve read all the blogs, all the books and you’ve got this amazing blog. Your blog is Search Engine Optimised, you even got a very active social media community. The top of your Inbound Marketing funnel is overflowing, and while this is amazing, you’re only half way there.

When Inbound Marketing started, it started as a response to the negativity that was surrounding getting prospects via traditional “outbound marketing” methods. Things like advertising and direct mail were costing a lot of money and were not getting the results on prospective clients or leads as they used to do. People were getting tired of being interrupted by irrelevant marketing messages all the time. Customers were starting to perform their own research, they started using search engines and social media sites to get the information they needed to make their buying decisions.

By prioritising relevant and very useful content, companies were starting to attract customers to their website on the terms of the customer. Inbound Marketing was forming a valued and welcome alternative for the buyers.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion, Social Media Marketing | no responses

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