Inbound Rocket

Why And How To Use Podcasting In Your Content Marketing Strategy

How To Get Started With Social Audio For Your Business On Anchor

For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.

Your leads, your customers they need to consume your content.

Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing.

After all, content marketing is just solving the same problems that your product solves through media you create and promote. You’re helping your customers making their life better by handing them solutions so they can empower themselves.

Within content marketing, you can see a trend moving towards more visual content. Businesses are moving towards Snapchat and building brands on Instagram[URL=]. According to Cisco in 2019 video will even present 90% of all internet traffic.

The second big trend in content marketing is audio. Edison Research created a report with fascinating statistics about this trend. And while it is not only about podcasts, but also about online radio, streaming, social media and beyond, this post will focus mostly on the podcasting part.

Some number to give you an impression though:

  • Podcast Listening Grew 23% Between 2015 and 2016
  • 21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.)
  • 64% of podcasts are being listened to on a smartphone or tablet.
  • Weekly podcast listeners consume five shows per week on average

So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.

For those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves:

The new Anchor lets you broadcast your voice, clip external sound bites, mix in full-length tracks from Apple Music and Spotify, take call-ins from your listeners, and add interludes created by world class sound designers and musicians, all from your phone. Plus, everything on the new Anchor can be heard on iOS, Android, Amazon Echo, Google Home, web, and in your car via Bluetooth.

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Posted in Content Marketing, Social Media Marketing | no responses

Using Instagram For Your (Small) Businesses, A Complete Guide

Using Instagram For Your (Small) Businesses A Complete Guide

In the previous post on our site, we talked about Snapchat, and how you can make use of this great social media platform to drive sales for your company. Nowadays, however, it seems you can’t talk about Snapchat and not use Instagram in the same sentence.

Indeed, even generally speaking, when it comes to doing social media for your business, Instagram is a force to be reckoned with.

According to a 2014 study by Forrester Research, Instagram even has the highest engagement rate for brands among all social networks. The engagement they see happening on Instagram (4.21 percent) compared to Facebook (0.07percent) and Twitter (0.03%) is staggering.

In other words, Instagram engagement is 58 times higher per follower than Facebook and 120 times more than Twitter!

User interactions with brands' post as a percentage of brands' fans or followers

Instagram has the highest engagement rate for brands according to Forrester Research in 2014

And with the power of Facebook behind Instagram, it means that sending great targeted advertising, etc. is easy. Instagram is an easy to use, free platform, and the only thing it requires is a smartphone to set up an account and start using it.

Still not convinced? Research done by MDG Advertising shows that 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. This makes Instagram a unique opportunity for your (small) business to reach your clients and visually tell your brand story.

If you think indeed, Instagram is a platform you would like to invest your time in, download the app (if you aren’t using it already on your phone) and let’s dive straight into how you can use Instagram for your company.

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Posted in Content Marketing, Social Media Marketing | no responses

Oh Snap! How Small Businesses Can Succeed On Snapchat

Oh Snap! How Small Businesses Can Succeed On Snapchat

This is a guest post by Vivian Michaels.

Starting your small business is the first step you might have taken towards building your future empire. However, it all depends on how you do your business. With the ever increasing competition in the business world, you need to be a step ahead of your competitors to survive.

This means you have to be very keen on any opportunity that will help sail your business to the next level. One such critical point is ensuring that you have a grasp of the changing technology advancements and adopting the latest innovations such as Snapchat.

At the time of its launch, a few years ago, not so many people especially business entrepreneurs took it seriously because it simply featured instant messaging and taking selfies that are inclined to teenage life. However, within the last few years, Snapchat has become the talk of the day everywhere, including businesses.

At this moment, Snapchat is the social media platform to watch out for. This is particularly attributed to the insane population using the app across the world; over 150million!

Billions of videos and stories are shared across this platform, and as an entrepreneur, this should mean something for your business- a billion opportunities!

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Posted in Content Marketing | no responses

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages.

Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next?

Most companies give a simple thank you page and hopefully move on to the next person that leaves their money or their email address.

Big mistake.

The “Thank You” page or “Confirmation” page is mostly one of the most overlooked and at the same time most valuable page on any website. They are an integral part of your conversion system that, when used correctly, can continue to boost your revenue.

Why would you leave money on the table like that? Don’t you believe us? Think about it for a second:

  • The “Thank You” page or “Confirmation” page usually has high-valued traffic. After all, the visitor (now lead) has just shown that they trust you and your company by completing a conversion goal on your website
  • Even if they are on that page for just a few seconds, that lead starts to wonder what to do next? If you’re just presenting them with a simple thank you message, you’re giving them no other choice but to leave your site. Why would you want to do that?

In this article, we will show you what you can do instead and how you can leverage them for even higher engagement, and higher conversions.

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Posted in Lead Conversion | 3 responses

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site.

So why aren’t they converting?

According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).

Sending (paid) traffic to unoptimized landing pages is a big waste of time.

A landing page is a standalone page designed for one specific objective. Or at least it should be. In reality, even if you sent your traffic to a dedicated landing page, they ask their visitors for too many different things. Everything is shouting for attention. And with all these things screaming for attention, visitors tend to leave.

For you as a small business owner or a startup, every dollar wasted is a dollar you can’t spend growing your company. So what are the most common mistakes made on landing pages and what can you do to make sure you don’t make them?

In this article, we go through the ten most made mistakes and show you what you can about them.

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Posted in Lead Conversion | 10 responses

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love

Building an audience for your company can be achieved in a couple of different ways. In the old days, you would buy ads in your (local) newspaper; you did radio ads, tv ads or any other ad you could afford with your marketing budget.

Then came the internet and the same old advertising model moved along to the web.

But people are getting blinder every day for these types of companies trying to scream for attention. In a recent piece on Medium Jeremy Ettinghausen even called it “Why Does Digital Advertising Suck?

He states:

The reason most digital advertising isn’t very good is because most people in advertising don’t really get the internet.

So unless you’re creative and have the potential budget to act upon it, how can you and your small business still generate business online?

That’s where Content Marketing came in over the last couple of years. After all, you know your market in which you’re operating best, right? So why can’t you help your potential customer solve their problems in the same way your product helps them only through media you are creating and promoting?

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Posted in Content Marketing | 5 responses

The Ultimate Guide to eCommerce Platforms for Small Businesses

The Ultimate Guide to eCommerce Platforms for Small Businesses

This is a guest post by Michelle Deery.

It is no secret that eCommerce is a booming industry. In 2016, an estimated 1.61 billion people worldwide purchased goods online.

With technology continuing to progress, eCommerce platforms keep on delivering powerful features. They will play a prominent role for many years to come.

And while there is an array of eCommerce platforms available to help you start your online business, each brings with it a set of pros and cons that need to be considered before making your decision.

Whether you are a new entrant or have a technical background, this ultimate guide will help you find an eCommerce platform that is right for your (small) business.

Let’s dive straight into it.

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Posted in eCommerce | no responses

Why Embracing User Generated Content Is Crucial For Your Content Marketing

Why Embracing User Generated Content Is Crucial For Your Content Marketing

In a previous blogpost, we talked about curating content to make the life of your content marketing a lot easier. Not all content should be created by yourself (unless you have an enormous budget and can afford the time and money to spend on creating all content yourself).

So what other ways are there to leverage the content of other to help you grow your online presence and help increase your visibility online?

Try looking into User Generated Content.

Putting your customers in control of creating content can be a bit scary for a lot of brands, but it also will help you to grow your content offering significantly, develop and strengthen the relationship you have with your users and all that content linking back to your brand can increase your SEO significantly as well.

The final reason is best described by Aaron Orendorff:

You are not your company’s best salesperson.

In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC).

So how can you tap into this world and make User Generated Content work for your company?

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Posted in Content Marketing | 12 responses

How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience

How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience

Here at Inbound Rocket, we love ourselves a good bunch of content marketing. We’re trying to publish at least one article per week, and in the meantime, we’d like to stay active on various social media channels to you the reader informed about relevant items in the industry.

However, if you’re always creating new content, it can turn out to be one of the most time-consuming things in your schedule.

Especially as a startup or small business with a limited budget, this can run your bank account dry within no-time.

An excellent way to publish more content though, without spending lots of time and budget, is to recycle the content you already have and that of other credible sources in your industry.

This process is called content curation, and in this post, we will be looking into how a successful content curation strategy can help your business produce more content in less time.

But before we dive into the how, let’s first have a better understanding of what content curation is.

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Posted in Content Marketing | 2 responses

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

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Posted in Inbound Marketing, Inspiration | no responses

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