When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages.
Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next?
Most companies give a simple thank you page and hopefully move on to the next person that leaves their money or their email address.
The “Thank You” page or “Confirmation” page is mostly one of the most overlooked and at the same time most valuable page on any website. They are an integral part of your conversion system that, when used correctly, can continue to boost your revenue.
Why would you leave money on the table like that? Don’t you believe us? Think about it for a second:
- The “Thank You” page or “Confirmation” page usually has high-valued traffic. After all, the visitor (now lead) has just shown that they trust you and your company by completing a conversion goal on your website
- Even if they are on that page for just a few seconds, that lead starts to wonder what to do next? If you’re just presenting them with a simple thank you message, you’re giving them no other choice but to leave your site. Why would you want to do that?
In this article, we will show you what you can do instead and how you can leverage them for even higher engagement, and higher conversions.
It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site.
So why aren’t they converting?
According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).
Sending (paid) traffic to unoptimized landing pages is a big waste of time.
A landing page is a standalone page designed for one specific objective. Or at least it should be. In reality, even if you sent your traffic to a dedicated landing page, they ask their visitors for too many different things. Everything is shouting for attention. And with all these things screaming for attention, visitors tend to leave.
For you as a small business owner or a startup, every dollar wasted is a dollar you can’t spend growing your company. So what are the most common mistakes made on landing pages and what can you do to make sure you don’t make them?
In this article, we go through the ten most made mistakes and show you what you can about them.
Building an audience for your company can be achieved in a couple of different ways. In the old days, you would buy ads in your (local) newspaper; you did radio ads, tv ads or any other ad you could afford with your marketing budget.
Then came the internet and the same old advertising model moved along to the web.
But people are getting blinder every day for these types of companies trying to scream for attention. In a recent piece on Medium Jeremy Ettinghausen even called it “Why Does Digital Advertising Suck?”
The reason most digital advertising isn’t very good is because most people in advertising don’t really get the internet.
So unless you’re creative and have the potential budget to act upon it, how can you and your small business still generate business online?
That’s where Content Marketing came in over the last couple of years. After all, you know your market in which you’re operating best, right? So why can’t you help your potential customer solve their problems in the same way your product helps them only through media you are creating and promoting?
This is a guest post by Michelle Deery.
It is no secret that eCommerce is a booming industry. In 2016, an estimated 1.61 billion people worldwide purchased goods online.
With technology continuing to progress, eCommerce platforms keep on delivering powerful features. They will play a prominent role for many years to come.
And while there is an array of eCommerce platforms available to help you start your online business, each brings with it a set of pros and cons that need to be considered before making your decision.
Whether you are a new entrant or have a technical background, this ultimate guide will help you find an eCommerce platform that is right for your (small) business.
Let’s dive straight into it.
In a previous blogpost, we talked about curating content to make the life of your content marketing a lot easier. Not all content should be created by yourself (unless you have an enormous budget and can afford the time and money to spend on creating all content yourself).
So what other ways are there to leverage the content of other to help you grow your online presence and help increase your visibility online?
Try looking into User Generated Content.
Putting your customers in control of creating content can be a bit scary for a lot of brands, but it also will help you to grow your content offering significantly, develop and strengthen the relationship you have with your users and all that content linking back to your brand can increase your SEO significantly as well.
The final reason is best described by Aaron Orendorff:
You are not your company’s best salesperson.
In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC).
So how can you tap into this world and make User Generated Content work for your company?
Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.
One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.
In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.
If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.
In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.