Inbound Rocket

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love

Building an audience for your company can be achieved in a couple of different ways. In the old days, you would buy ads in your (local) newspaper; you did radio ads, tv ads or any other ad you could afford with your marketing budget.

Then came the internet and the same old advertising model moved along to the web.

But people are getting blinder every day for these types of companies trying to scream for attention. In a recent piece on Medium Jeremy Ettinghausen even called it “Why Does Digital Advertising Suck?

He states:

The reason most digital advertising isn’t very good is because most people in advertising don’t really get the internet.

So unless you’re creative and have the potential budget to act upon it, how can you and your small business still generate business online?

That’s where Content Marketing came in over the last couple of years. After all, you know your market in which you’re operating best, right? So why can’t you help your potential customer solve their problems in the same way your product helps them only through media you are creating and promoting?

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Posted in Content Marketing | no responses

The Ultimate Guide to eCommerce Platforms for Small Businesses

The Ultimate Guide to eCommerce Platforms for Small Businesses

This is a guest post by Michelle Deery.

It is no secret that eCommerce is a booming industry. In 2016, an estimated 1.61 billion people worldwide purchased goods online.

With technology continuing to progress, eCommerce platforms keep on delivering powerful features. They will play a prominent role for many years to come.

And while there is an array of eCommerce platforms available to help you start your online business, each brings with it a set of pros and cons that need to be considered before making your decision.

Whether you are a new entrant or have a technical background, this ultimate guide will help you find an eCommerce platform that is right for your (small) business.

Let’s dive straight into it.

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Posted in eCommerce | no responses

Why Embracing User Generated Content Is Crucial For Your Content Marketing

Why Embracing User Generated Content Is Crucial For Your Content Marketing

In a previous blogpost, we talked about curating content to make the life of your content marketing a lot easier. Not all content should be created by yourself (unless you have an enormous budget and can afford the time and money to spend on creating all content yourself).

So what other ways are there to leverage the content of other to help you grow your online presence and help increase your visibility online?

Try looking into User Generated Content.

Putting your customers in control of creating content can be a bit scary for a lot of brands, but it also will help you to grow your content offering significantly, develop and strengthen the relationship you have with your users and all that content linking back to your brand can increase your SEO significantly as well.

The final reason is best described by Aaron Orendorff:

You are not your company’s best salesperson.

In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC).

So how can you tap into this world and make User Generated Content work for your company?

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Posted in Content Marketing | 11 responses

How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience

How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience

Here at Inbound Rocket, we love ourselves a good bunch of content marketing. We’re trying to publish at least one article per week, and in the meantime, we’d like to stay active on various social media channels to you the reader informed about relevant items in the industry.

However, if you’re always creating new content, it can turn out to be one of the most time-consuming things in your schedule.

Especially as a startup or small business with a limited budget, this can run your bank account dry within no-time.

An excellent way to publish more content though, without spending lots of time and budget, is to recycle the content you already have and that of other credible sources in your industry.

This process is called content curation, and in this post, we will be looking into how a successful content curation strategy can help your business produce more content in less time.

But before we dive into the how, let’s first have a better understanding of what content curation is.

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Posted in Content Marketing | 2 responses

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

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Posted in Inbound Marketing, Inspiration | no responses

Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is

Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is

We all know the importance of Content Marketing. We know that when executed well it can help you attract your right target audience and that it can help them turn into leads as a result of your engaging content. But how do you know that you’re on the right track?

Content Marketing Metrics is all about measuring your content and the impact it has on your organisation. It is about measuring the results and taking actions based upon it.

As more and more businesses are getting on board the Content Marketing train and spending ever greater portions of their budget on creating content, they must know that their investments are aligned with their goals with their KPI’s (Key Performance Indicators). This is the only way for them to keep their budget secure.

They need to measure what matters, not just what’s easy to track.

In an earlier post, we already talked about getting started with defining your Content Marketing KPI’s. And as you might remember, it starts with determining your business and marketing goals. Based on those you can select the metrics that will be the most effective for you to track your progress towards achieving these goals.

Over the last couple of years, there has been an explosion of metrics and analytics tools, and a lot of these tools might scare off the average Joe a bit. However, as these tools mature and become easier to understand, it’s becoming easier than ever for everyone in your organisation to look into and understand how agile, metrics-focused marketing works.

Below we’ve compiled a list of the essential tools, tactics, and items to measure, so you too can understand better how your content is performing and if not, what to do about it. We’ve grouped them together in the four most important pillars for you to track:

  • Consumption Metrics
  • Sharing Metrics
  • Lead Generation Metrics
  • Sales Metrics

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Posted in Content Marketing | one respons

Business Growth With Inbound Marketing: Focus On Process Not Technology

Business Growth With Inbound Marketing: Focus On Process Not Technology

This is a guest post by Ryan Ruud.

Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology.

Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through insights and ongoing efforts, you nurture prospects through a lifecycle to purchase. While the term inbound marketing is ten years old, the ideas behind it are older. Seth Godin’s 1999 book, Permission Marketing also brings up the idea of marketing that informs prospects, makes friends and turns them into customers.

Today, companies that follow the inbound process have been shown to be 4x more effective in hitting growth and revenue goals. Across industries (B2B & B2C) inbound is embraced.

Companies using Inbound Marketing

If you want to grow your organisation this year, put down the cold calling and start thinking about the way your customers are shopping.

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Posted in Inbound Marketing | no responses

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines are essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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Posted in Content Marketing, Inbound Marketing | 5 responses

Optimising The Six Most Important Pages On Your Website For Instant Success

Optimising The Six Most Important Pages On Your Website For Instant Success

It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store.

And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages lets first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.

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Posted in Inbound Marketing, Inspiration | 2 responses

Creating The Perfect Call To Action That Will Guarantee Results

Creating The Perfect Call To Action That Will Guarantee Results

Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future.

Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume your content all the way to the end!

There is however a way to get your prospects to do what you want, all you have to do is create and include powerful call-to-actions on your website and in your marketing campaigns spread over social, email, etc. Simple, right?

Well, Call-To-Actions can be a bit harder then they sound. In this article, however, we’re deep diving into them so you can make the most out of it for your company.

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Posted in Lead Conversion | 5 responses

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