What is the first thing that comes to your mind when you hear about Google Analytics?
For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?
To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?
Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?
There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.
To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.
First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.