Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating.
“Hold on. Let me Google it.”
Google, the search engine giant, is both a noun and a verb. The act of searching online is often referred to as “googling” something (Google’s official feelings about using “Googling” to refer to searching on any other search engine aside.) That the public has strongly embraced the use of “Google” as a verb in our vernacular is unsurprising, considering the market share Google as compared to competitors. In 2017, Google averaged a net search share of 74.54%—while Yahoo, Bing, and others averaged a 5% to 10% market share.
With a high market share and around 3.5 billion searches per day, gaining visibility on Google is a goal for many company’s advertising efforts.
The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue.
One way to continuously generate revenue for your business is to use solid lead generation strategies.
Lead generation is an efficient way to generate leads, customers and also retain them. That is why 58% of marketers say their lead generation budget will increase in the coming year.
So, what is lead generation?
Lead generation is the marketing process of enticing and capturing the interest of prospects in a product or service to develop a sales pipeline.
Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field.
No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing.
According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research.
In this article, we will show you the guide to carrying out your competitive content analysis.
Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer.
As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet.
While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can cost a lot of money.
The results provided by Google search rankings, also called organic search traffic, are usually considered more valuable. Traffic that lands on a website as the result of a search can be customised to be highly targeted – many companies have been able to adjust their search engine optimisation strategy in such a way to only attract visitors that are very likely to convert to a customer through their techniques.
The way Google indexes websites and determines which site should rank higher for particular keywords are continually changing. Google frequently announces new updates to their search algorithm. Google Hummingbird, Mobile Friendly Update, Panda Update and Penguin Update are only some of the most recent updates Google has made to their search algorithms, as reported by Search Engine Land.
The search giant also frequently launches new features that enhance the user’s experience while using their search engine. While companies were all battling for the top position on Google, which was usually referred to as position number one, many companies are now changing their strategy and instead aiming for position “0” (zero) to attract more people to their website.
The lead magnet that generated 40k leads in just 60 days. Sounds nice, right?
You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type.
While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them.
This article aims to fill that gap.
We will cover:
- what kind of content is an excellent candidate to be transformed into a lead magnet
- how do lead magnets fit into the content marketing funnel
- what to concentrate on when developing a lead magnet
- what actions you need to take in post-production phase (promotion, testing, analysis)
There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind?
Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right?
Part of the reason why product launches always seem so terrifying is that we’ve all heard the horror stories. They even made a special graveyard in San Francisco burying all the failed startups or an online version. Of course, we don’t want something like that to happen
We all know that there is risk running a business, and during the launch of your product or service, those risks seem to be at an all-time high. Of course, we don’t want something like that to happen.
So in this blog post, we’re going to look at all the potential pitfalls you might run into, and how to avoid them, so you have a higher chance of releasing a successful new product to the world and show them that you’re one of the exceptions.