Blog - Inbound Rocket

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Estimated reading time: 11 minutes

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

Posted in Inbound Marketing, Inspiration | no responses

Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is

Estimated reading time: 10 minutes

We all know the importance of Content Marketing. We know that when executed well it can help you attract your right target audience and that it can help them turn into leads as a result of your engaging content. But how do you know that you’re on the right track?

Content Marketing Metrics is all about measuring your content and the impact it has on your organisation. It is about measuring the results and taking actions based upon it.

As more and more businesses are getting on board the Content Marketing train and spending ever greater portions of their budget on creating content, they must know that their investments are aligned with their goals with their KPI’s (Key Performance Indicators). This is the only way for them to keep their budget secure.

They need to measure what matters, not just what’s easy to track.

In an earlier post, we already talked about getting started with defining your Content Marketing KPI’s. And as you might remember, it starts with determining your business and marketing goals. Based on those you can select the metrics that will be the most effective for you to track your progress towards achieving these goals.

Over the last couple of years, there has been an explosion of metrics and analytics tools, and a lot of these tools might scare off the average Joe a bit. However, as these tools mature and become easier to understand, it’s becoming easier than ever for everyone in your organisation to look into and understand how agile, metrics-focused marketing works.

Below we’ve compiled a list of the essential tools, tactics, and items to measure, so you too can understand better how your content is performing and if not, what to do about it. We’ve grouped them together in the four most important pillars for you to track:

Consumption Metrics
Sharing Metrics
Lead Generation Metrics
Sales Metrics

Posted in Content Marketing | one respons

Business Growth With Inbound Marketing: Focus On Process Not Technology

Estimated reading time: 8 minutes

This is a guest post by Ryan Ruud.

Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology.

Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through insights and ongoing efforts, you nurture prospects through a lifecycle to purchase. While the term inbound marketing is ten years old, the ideas behind it are older. Seth Godin’s 1999 book, Permission Marketing also brings up the idea of marketing that informs prospects, makes friends and turns them into customers.

Today, companies that follow the inbound process have been shown to be 4x more effective in hitting growth and revenue goals. Across industries (B2B & B2C) inbound is embraced.

If you want to grow your organisation this year, put down the cold calling and start thinking about the way your customers are shopping.

Posted in Inbound Marketing | no responses

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

Estimated reading time: 20 minutes

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines are essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

Optimising The Six Most Important Pages On Your Website For Instant Success

Estimated reading time: 15 minutes

It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store.

And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages lets first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.

Posted in Inbound Marketing, Inspiration | 2 responses

Creating The Perfect Call To Action That Will Guarantee Results

Estimated reading time: 9 minutes

Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future.

Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume your content all the way to the end!

Visitors bounce or they convert, which one do you prefer?

Click To Tweet

There is however a way to get your prospects to do what you want, all you have to do is create and include powerful call-to-actions on your website and in your marketing campaigns spread over social, email, etc. Simple, right?

Well, Call-To-Actions can be a bit harder then they sound. In this article, however, we’re deep diving into them so you can make the most out of it for your company.

Posted in Lead Conversion | 5 responses

9 Tips For Creating A Strong Content Marketing Strategy

Estimated reading time: 8 minutes

This is a guest post by Sharon Conwell.

It’s almost impossible to overstate the importance of a solid social media marketing strategy.

The statistics, of which there are many, all confirm that social media leads to an increased audience, better returns, and better conversion rates, as providing a boost to your SEO and increasing a trust based following that will stay loyal to your brand.

Plus, while the huge numbers of people who are a member of social networks seem so large they’re anonymous, the beauty of content marketing is the fact that you can target specific audiences, and engage with your core consumer market, in ways you would have previously been unable to reach them. You can build real relationships, open two-way channels of communication, monitor your competitors, and most importantly your sales will increase.

All of these benefits are available for an incredibly low cost when you have a sound social media strategy, and the following tips help you maximise the potential of your profile across all platforms.

Posted in Content Marketing | no responses

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Estimated reading time: 8 minutes

Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you probably start to produce high volumes of content.

Significant amounts of Content Marketing material that lead to high volumes of leads. Maybe the open, click and response on your campaigns are a little bit above average as well. Feels great, doesn’t it? However, if at the end of the day this all does not translate into good quality leads or even better opportunities that convert to revenue, your efforts and investments are wasted.

Having a week-over-week growth on your website and email list is is all great to see, but are also a bunch of Vanity Metrics that might look shiny but it is not going to make a difference to your bottom-line.

For you to maximise your ROI on the content that you’re creating, you need to convert these leads into something tangible. Something that you can assign a dollar value too.

If you’re not at this point yourself yet, don’t worry you’re not alone. According to a 2013 research conducted by the Content Marketing Institute and MarketingProfs, 93% of marketers are using content marketing, but only 9% of them thinks it is “very effective”.

So how can you move your leads to the next level and start seeing the benefits to the bottom line of your company? In this post will be looking at different ways why your leads are not converting and what you can do about it.

How to Growth Hack Your Content Marketing

Estimated reading time: 11 minutes

We’re living in a revolutionary time. The world is getting smaller and smaller every day. Email, social networks, blog, videos, audio and all sorts of other media are bringing us closer together every day.

As a result of every person now can start a company from the comfort of their couch and become successful. But this also means because the playing field is levelled more and more people are taking the plunge and want to start their company.

Everything and every one is getting connected. And because of all of this, there are also more and more advertising and marketing messages flooding into out lives.

To stay relevant in this overly connected world, content became the key to attract and engage your potential audience. It is the driver of attention. For a consumer to get excited about something, to be compelled by something, it comes down to attention.

Attention, not impressions. They need to consume it. That is the game.

Click To Tweet

Attention is the glue that sticks everything together and keeps the funnel moving. But while every business tries to finds its niche in this connected world. While everyone is trying to create their content marketing strategy, the lower barrier of entrance makes the grabbing of your ideal consumer’s attention more difficult than ever.

On a different side of the marketing spectrum, another trend emerged over the lat couple of years. The idea of “growth hacking”. And although it might have a negative sound to it, it doesn’t involve any sharp-edged tools, only a handful of sharp-edged tactics that could prove to be extremely beneficial for your business.

After all, it is about bringing in more traffic, putting more users at the top of the conversion funnel and turning them into the customer.

This does sound familiar for everyone doing content marketing for their job, right? With each piece of content, you hope to secure more visitors and gain more traction for whatever it is that you’re selling. You want to see results, and both growth hacking and content marketing are about getting results.

In today’s blog post, we’re going to dive into Growth Hacking and see how this can help you step up your Content Marketing game. But before we start, let’s first have a deeper look into Growth Hacking.

Posted in Content Marketing | 2 responses

The Skyscraper Technique, A Proven Framework To Boost Your Traffic

Estimated reading time: 11 minutes

Content marketing has been on the rise for some time now. As a result, it is becoming increasingly more difficult to capture the attention of your target audience. Are you experiencing more and more problems to deliver your content to meet your leads and customers expectations? Do you need to spend more and more advertising budget to get that traffic in?

As a result from, this battle for attention, content marketers are getting more and more creative. They start to experiment with new mediums to place their content; anyone tried Anchor yet? They start to varying their approaches the bring in that consistent flow of leads. From listicles to infographics, to video content, to podcasts. You need to come up with new types of content that resonate with your audience.

Only the fittest brands survive. Brands need to turn into a chameleon, not a dinosaur to stay relevant for their audiences.

So what can you do to remain relevant in the content marketing game? Try the Skyscraper technique.

“It’s human nature to be attracted to the best.”
— Brian Dean (Backlinko.com)

That’s why the world’s tallest building (the Burj Khalifa) attracts almost 2 million visitors per year. The Skyscraper Technique (coined by Brian Dean of Backlinko.com) is a content-driven link building technique that takes advantage of this. It is designed to help you create content that drives traffic and helps you keep driving traffic.

In this article, we’ll walk you through the technique and show you, how you can use it for your business to get that evergreen traffic arriving at your front door.

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is

Business Growth With Inbound Marketing: Focus On Process Not Technology

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

Optimising The Six Most Important Pages On Your Website For Instant Success

Creating The Perfect Call To Action That Will Guarantee Results

9 Tips For Creating A Strong Content Marketing Strategy

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

How to Growth Hack Your Content Marketing

The Skyscraper Technique, A Proven Framework To Boost Your Traffic

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