Inbound Rocket

Using Google Analytics to Measure and Improve Your Content Marketing

Using Google Analytics To Measure And Improve Your Content Marketing

What is the first thing that comes to your mind when you hear about Google Analytics?

For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?

There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.

First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.

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Why Customer Lifetime Value is The Only Metric That Matters And How to Use it To Grow Your Business

Why Customer Lifetime Value Is The Only Metric That Matters And How To Use It To Grow Your Business

The (online) marketing world is a place where we love ourselves some acronyms, think of words like PPC, USP, CPA, CPC, CRO, CTA, ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we’re going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found, advertising costs are rising, implementing a good content marketing strategy for long-term SEO success take time and money and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital, having enough runway to keep in existence?

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Posted in Email Marketing, Lead Conversion | no responses

Social Media 101: Choosing the Right Platform for Small Business Owners

Social Media 101: Choosing the Right Platform for Small Business Owners

In an age where more people are signing up for social media every single day, who would love to tap into potential prospects who can turnout to be your next client?

It won’t be surprising if business owners – old and new – would absolutely raise their hands to capture the attention of online users who love to logon to their accounts on a daily basis. These social media fans are a target audience for businesses that know what channels to tap and engage people properly.

Brands who want to have a meaningful relationship with their target audience have learned that engagement is a continuous process. This means that conversation between the brands, through their chosen brand ambassadors and even the office front liners, and their target audience is a never-ending loop. As such, the success of these conversations will make a difference whether fans would turn out to be loyal brand followers.

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7 Ways to Make Your PPC Campaign More Personalized

7 Ways to Make Your PPC Campaign More Personalized

From local to global brands, we all try our best to reach out to our potential consumers. But, we often end up annoying them because our audience is bombarded with the content they don’t like.

We all find a substantial amount of spam in our inbox almost every day and have to endure dozens of banner ads while browsing the internet, don’t we?

That’s why your Pay-Per-Click (PPC) campaign not only needs to be creative but also send a personalised message to your consumers. Only then it can produce the desired results. Personalization essentially means you are taking your potential customer’s likes and dislikes into account while engaging with them. This notion alone is enough to turn them into your loyal fans.

Personalization has become more critical than ever for all marketing channels, and PPC campaigns are no exception. Fortunately, PPC personalisation is not as complicated as you would think.

Here are seven tips that will make the process easier.

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The 7 Biggest Mistakes You’re Making With Your Buyer Personas

The 7 Biggest Mistakes You're Making With Your Buyer Personas


Who are your customers?

One of the first questions any business needs to figure out before they can even start to understand the pains and frustrations that are keeping them up at night. Pains and frustrations that you hopefully can solve with your product or service, and at the same time can help fix your (content) marketing.

After all;

Answering that question, however, isn’t always as easy as it seems. Creating buyer personas can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market.

As a result, creating buyer personas should be an essential part of building any successful inbound marketing strategy. When do you think about your ideal customer for your market? What are the first things that come to mind?

B2B marketers can most of the time answer pretty straightforward by describing the type of companies that fall into their target markets. But even if you know which type of companies you want to attract, the problem they are trying to solve, the ideal customer that they are trying to attract are individual people.

Keeping that in mind, describing your ideal customer might be a bit more difficult than you first think.

When done right though, creating engaging content for your ideal customers can become a lot easier. And since creating engaging content is what we all want, you should take your time to figure out what your buyer personas are.

Everybody’s got their process for putting together buyer personas. We’ve even shown you before how you can use Google Analytics and social media to help you build better buyer personas. And although “All Roads Lead to Rome,” there can be some common mistakes on your way out there.

So as you start building your buyer personas, be aware and avoid these common mistakes that can ruin your marketing strategies.

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7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time.

You’re trying to feed your sales funnel, increasing brand awareness, driving engagement on your social media content, and on top of that, you’re also trying to create as much valuable content as possible.

At the end of the day, trying to grow your email list might be something that is left behind, getting not as much attention as it should be. And maybe you’re tempted of responding to one of those emails from companies that promise you to grow your email list within days or even minutes. After all, it is as easy as taking out your credit card and entering the details.

But like most things in life, taking the easy route rarely is right for you in the long-term. Or quoting the wise words of “The Father of Advertising”:

So why would buying email list be such a bad idea? What could it do to your sender reputation? And even better, how can you start building your lists even while you’re sleeping?

This post got you covered.

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How to Run a Business with 100% Remote Customers

How to Run a Business with 100% Remote Customers

It’s official. People prefer to shop online. With over 96% of Americans shopping online, it’s no wonder there are so many businesses going digital with their strategy. The days of brick and mortar businesses are long behind us as we march into this new era of online business. With everything from custom app development to grocery shopping being done virtually, there’s no excuse for not taking your business into cyberspace.

It’s common knowledge that running a business online is a smart decision in 2018, but does that mean it’s as easy as big-name businesses make it seem? There are a lot of get-rich-quick schemes targeting business owners looking to make big bucks online. The truth is there’s nothing easy about making it as an online business! Actually, competition for online businesses today is at an all-time high! Just review the Statistica stats below to see just how many Americans shop online regularly.

If the competition is so fierce, how do businesses succeed online? Is there no hope for small businesses who want to compete with big names like Amazon? The good news is that as this wild west of online businesses becomes more dense with these get-rich-quick marketers, there’s more room for authentic businesses to stand out.

Are you ready to launch your own online business? There are more tools than ever to build a website from the ground up. You don’t have to be a computer guru to launch a successful online business! Where do you start? How do you run a business when your customers are 100% remote? It’s all about your strategy. This guide will help you launch your online business from start to finish!

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Top 10 Writing Tools for Effective Email Campaigns

Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?

It’s still more important than most marketers and business owners assume. Although most of our promotional efforts are now directed towards social media and SEO, email still plays an important role.

B2B marketers, in particular, see great benefits of email newsletters. 70% of them said they used email marketing technology to manage content marketing efforts, and 93% of them used email as the main format of content distribution.

In last year’s report from Content Marketing Institute, email newsletters came on the third spot among the marketing tactics that B2B organisations use. This year, email wins the priority above social media and blogs.

That’s how important email marketing is; not only for B2B organisations but all businesses.

So yes; your brand needs an email marketing campaign, which will help you connect with potential and current users. Email enables you to make personalised offers and get insights on the purchasing behaviour of your users.

When you’re planning the perfect email campaign, you’re mostly focused on choosing email marketing and management tools. That’s okay, but are we forgetting something?

Content! It’s the real driving force of this method. It’s not just about sending messages. It’s all about the content you send to the recipients.

If you’re like most brand owners and marketing managers, you don’t have much time to write your own content. You’re probably relying on the members of your team, or you hire another member who will take care of this aspect.

Do you know what else you can do?

You can use the best writing tools that will drive you towards an effective email marketing campaign.

Instead of searching for the best design, distribution, and analytics tools, you should first focus on content development tools.

That’s what we’re here for today. We’ll list 10 really effective online tools that enable you to write great content for your email campaign.

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Posted in Email Marketing | no responses

Exploring Vero as a New Social Media Marketing Platform

Exploring Vero as a New Social Media Marketing Platform

The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put enormous constraints on the reach SME’s could feasibly obtain.

Of course, the onset of large social media platforms like Facebook in 2004 and Instagram in 2010 changed everything – allowing small businesses the opportunity to access large audiences in a relatively cost-effective manner.

Indeed, these social media giants have been so successful that it seems like they have managed to establish an iron-fisted monopoly over the realm of social media marketing.

However, the events of the past few weeks have shown us that, despite their size, there is still room for competition. We are referring here to the astounding attention the photo-sharing app Vero received in the past couple of weeks.

The app, defying all expectations, saw its’ users rise from a stable 150,000 to 3 million in just one week (a staggering 1900% increase!). We know what you’re thinking: we have seen Instagram competitors come and go in the past and nobody even remembers their names. On this occasion, such an astronomical rise to prominence surely merits giving this latest challenger a closer look!

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5 Tips For Making Automated Display Advertising Work For Small Businesses

5 Tips For Making Automated Display Advertising Work For Small Businesses

Whether you are a blogger, a small business owner or someone who simply enjoys browsing the internet, you might have come across ads on your favourite pages.

Some ads take the shape of unobtrusive marketing displays that appear in the body of the text you are reading or even as a sponsored item or a service in a video.

These ads are called native ads, and their nature is to blend in with whatever content they are implemented in.

Native ads pose several problems, however, not the least of which is figuring out how to pair certain types of products with the content that needs to serve as their anchor.

Let’s take a look as to why display advertising is so important even today, and how you can implement it in your own small business to promote your brand and other content through it.

The tips we mention will be numbered and continue throughout the article and the points we make, so make sure to check them all out before making a call as to whether or not to implement some of our strategies.

With that said, let’s jump into it:

  • You will find out why some people dislike display advertising and why you might want to consider the alternatives.
  • We will also take a look at how the content creation process looks and how to choose the right type of content for your audience. We will also briefly cover programmatic display advertising and how you can benefit from it.
  • Your landing page is also a matter of great importance for future visitors – optimising it correctly will sometimes be the deciding factor of whether or not they stick around for long.
  • We will close things off with a look at how you can track your leads and what types of software you might want to consider using throughout your display advertising process.

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Posted in Advertising | no responses

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