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6 Reasons Why Email Marketing Is Important For Your Internet Marketing
6 Reasons Why Email Marketing Is Important For Your Internet Marketing

last updated September 2018

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.” – Colin Nederkoorn (founder Customer.IO)

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next two years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of these 196 billion emails, the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them, and even look forward to the next one. Email is a big part of our lives. A very big part.

Read more…

Posted in Content Marketing, Email Marketing | 134 responses

Why Use WordPress For Building Your (Inbound) Marketing Platform?

With the rise of Inbound Marketing and Email Marketing, your company website is quickly becoming an essential part of doing your business online. WordPress might have started as a blogging platform when it got first released, but it’s become much, much more. Over the years, it’s evolved into an easy-to-use and popular content management system that allows business owners to market their products and services online.

Inbound Marketing

Inbound Marketing is vital to the success of a business online. It used to be that companies could market their products through outbound marketing tactics like advertising and buying email lists. With 86% of the people skipping TV ads and 44% of direct mail never being opened, these methods are now viewed as non-authentic. Outbound Marketing is, therefore, unlikely to attract large numbers of customers or help you increase your conversion rates.

Instead, the most successful companies rely on inbound marketing and focus on creating content to attract users. Companies who use WordPress are better equipped to promote their products and products and services through the usage of blog posts, landing pages and email marketing. By using WordPress, you can make your website the platform for all your marketing efforts by taking advantage of the large community, well-designed themes and the valuable plugins.
Read more…

Posted in Content Marketing, Email Marketing, Inspiration, Social Media Marketing | no responses

Inbound Marketing for Beginners

What is Inbound Marketing

Trying to get customers?

Frustrated trying to get new customers?

 

Whether you’re ready or not, marketing has been disrupted. People’s behaviours have changed. They’re turning out traditional marketing tactics. The old marketing playbook is broken. Did you know for example that:

  • 86% skip TV ads?
  • 91% unsubscribe from email?
  • 44% of direct mail is never opened

In order to keep on attracting customers, marketers have to provide them with something they will love. This is where Inbound Marketing comes in.

Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customer.

What makes Inbound Marketing different?

Traditional “outbound” marketing pushes messages to prospects via billboards, television, direct mail, telemarketing, and trade shows, which disrupt your prospects daily schedule. While Inbound Marketing on the other hand primarily uses the Internet to distribute compelling content that attracts prospects and builds trust with clients within your sales funnel. In other words, when you use inbound marketing, customers come to you! Read more…

Posted in Content Marketing, Email Marketing, Social Media Marketing | 2 responses
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