Inbound Rocket

Translating Your Content Marketing Goals To Kpis How To Get Started

Content Marketing KPI's: How To Get Started

Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  🔥

As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat the circle again. You must measure the impact that your Content Marketing is having on your business. This holds true when you’re just starting with your Content Marketing or just periodically. You need to ask yourself three important questions:

  1. What is the desired or anticipated outcome?
  2. What data can and will be collected?
  3. What are the indicators of failure or success?

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Posted in Content Marketing, Lead Conversion | no responses

How to Come Up with Great Blog Post Ideas Consistently

How To Come Up With Great Blog Post Ideas Consistently

If you’ve been following our blog for some time now, you should know that content marketing is a powerful way to market your company online. It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But how many times has this happened to you? You sit down to write a blog post and… nothing.

You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to ensure consistent traffic, leads, and conversions?

Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

  1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
  2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.

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Posted in Content Marketing, Inspiration | 8 responses

SEO Strategies To Get Your Startup Off The Ground

SEO Strategies To Get Your Startup Off The GroundThis is a guest post by Nate Vickery.

Startups are very fragile. In fact, they are so fragile that the vast majority of them doesn’t make it past year 2 or 3. There are innumerable reasons as to why this happens and among those reasons is that they often simply do not find enough customers to become financially viable. And when a startup has difficulties doing this, the support of investors also tends to weaken.

In today’s world, startups are just as likely to find customers online as they are offline. In fact, for many of them, the customers will almost exclusively exist and do business online. Some of them will not even exist outside the web.

As a result, it becomes quite obvious that a startup needs to be as visible as possible online if it is to survive and as we all know it, no one (or at least almost no one) is visible online without a bit of Search Engine Optimisation (SEO).

In short, a startup simply has to do SEO if it is to survive.

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Posted in Content Marketing, Inspiration | no responses

7 Industry Experts Share Their Best Kept Social Media Secrets

Industry Experts Share Their Best Kept Social Media Secrets

Every company is different; every social media network has its quirks.

If you’re a startup, it can be difficult to get started with your marketing efforts on social media. How did other companies deal with these struggles?

Are you looking to step up your social media marketing game?

Wondering what tools and tactics the pros are using?

We asked some top social media experts to share us their tools and tactics. The question we asked all of them was:

If you are starting out with your company, maybe you’re in the pre-launch phase or your just launched the first version of your product. How do you build your social media following when no-one ever heard about you yet?

How did you build engagement with your new followers and how did you attract them in the first place? What networks did you use?

Can you describe your ultimate growth technique for building and launching your company on social media and how can people implement that for their companies?

In this article, we’re going to look at their answers, and you’ll discover seven ways you can start and stay ahead of your competitors on the social media curve. This is who they are, from William Harris (Elumynt) to Sujan Patel (Web Profits) and all the brilliant minds in between.

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Posted in Content Marketing, Inspiration, Social Media Marketing | no responses

6 Email Subject Line Strategies That Will Increase Your Open Rates

Subject Line Strategies Guaranteed to Increase Your Open RatesEverybody knows the importance of email marketing. More than 34% of the people worldwide use email. But if you look at your inbox, how many unread emails do you’ve got? 400? 900? Or maybe, if you’re like us and are subscribed to countless different mailing list, 6.702 emails? And that is only in our inbox (not counting every email that is automatically sorted out using rules in our Gmail).

Everyone gets tonnes of emails every day, and a lot of them are never opened. The chances of your email being ignored are pretty high. No matter what you might think, people do judge emails by their subject lines.

According to research done by Convince and Convert, 33% of email recipients decide if they are going to open your email or not based on only the subject line and 69% of email recipients also report email as spam based solely on the subject line.

Knowing this you might start to rethink your subject lines. After all, you do want your email to get open-end, read, and clicked right? Knowing that it all start with the subject line, let’s dive into some tips actionable tips you can start implementing straight away.

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Posted in Content Marketing, Email Marketing | no responses

How to (Ethically) Steal Content to Build Your Business

Content Creation: How to Steal Your Way to Successful Content

This is a guest post by Janice Kersh.

Today, we will explore one of the seven deadly sins of marketing – stealing content. But, wait… isn’t that a black hat tactic? Why are we discussing theft in a place like this? Well, it is time for a revelation. In truth, there is one way to steal content in a purely white hat fashion: steal it from yourself.

All of us have published interesting infographics, blog posts, videos, and emails that stand out from the rest and receive significant engagement (we secretly wish all of our content could bless us this way). If only we could reuse the content that shines a little brighter, without negatively affecting SEO… Well, we can, and here is how.

Why Wouldn’t We Want to Reuse Content?

Before we begin “repurposing” our online content, we need to understand what can go wrong. Duplicate content can have a detrimental effect on SEO. Even if we copy content from ourselves, this can appear deceptive in the eyes of search engines. Though it won’t get our content banned, having duplicate or very similar information at more than one URL will force Google to choose only one page to index. If the search engine happens to pick an externally-hosted piece, our websites can lose page rank. Losing our page rank position is what we want to avoid at all costs.

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Posted in Content Marketing, Inspiration | one respons

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

This is a guest post by Avinash Nair, Digital Marketer at E2M.

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | one respons

7 Easy Ways to Earn or Build Backlinks to Your Website

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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Posted in Content Marketing, Inbound Marketing | 23 responses

Republishing Repurposing And Reinventing Your Content Using Linkedin Pulse And Medium

Expanding Your Publications Reach By Posting On Linkedin And Medium

Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.

In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?

Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.

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Posted in Content Marketing | 12 responses

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