# Inbound Rocket

> You write. We’ll turn them into leads.


## Posts

- [11 Essential SEO Browser Extensions Every Marketer Needs in 2026](https://inboundrocket.co/blog/seo-browser-extensions/): When you’re auditing pages, researching keywords, or validating technical fixes, the last thing you want is to juggle multiple desktop tools and browser tabs. Modern SEO work happens in the browser, and the right extensions turn your workflow from scattered to streamlined. This guide covers 11 SEO browser extensions that deliver real value without the bloat. We’ve tested each one for reliability, maintenance frequency, permission requirements, and practical utility. These aren’t just feature lists—they’re tools that solve actual problems you face daily. Whether you’re doing quick page checks, deep technical audits, or competitive research, there’s an extension here that fits […]
- [The importance of email list cleaning: best practices to protect deliverability](https://inboundrocket.co/blog/importance-email-list-cleaning/): Learn the importance of email list cleaning and best practices to boost deliverability, lower bounces, and protect sender reputation. What is email list cleaning (list hygiene) Email list cleaning, also called list hygiene, is the ongoing process of validating, correcting, and pruning your subscriber database to keep only deliverable, engaged, and compliant contacts. Use it to prevent bounces and spam traps, reduce complaint rates, and preserve inbox placement across mailbox providers. Frequency depends on list growth and acquisition sources, and you should avoid over-removing recent signups or addresses with temporary issues.
- [Topic Cluster Strategy: How to Build Pillar Pages & Content Clusters](https://inboundrocket.co/blog/topic-cluster-strategy/): Learn a practical topic cluster strategy: choose pillar topics, research clusters, structure internal links, measure SEO impact, and scale across teams. What is a topic cluster? A topic cluster is an essential component of effective content marketing. SEO content model that organizes a core subject into one comprehensive pillar page supported by multiple focused cluster pages. It improves topical coverage and internal linking so search engines and readers can navigate depth and breadth efficiently; the pillar summarizes the topic, and clusters answer specific sub-questions. A key consideration is technical alignment: clusters should link to the pillar and to each other, […]
- [Learn How to Improve Your Mailing List the Right Way](https://inboundrocket.co/blog/learn-how-to-improve-your-mailing-list-the-right-way/): Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again. Total spending on email marketing in the United States is expected to hit $3.07 billion in 2019! Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better […]
- [How To Know Your Email Marketing Is Successful: The Metrics You Should Be Tracking](https://inboundrocket.co/blog/how-to-know-your-email-marketing-is-successful-the-metrics-you-should-be-tracking/): When looking at different online services to get the attention of your (potential) customers and how you can interact with them, email is still king. (although chatbots are the upcoming rising star). Marketing Sherpa even researched the ROI of email marketing, and 60% of marketers believe that email marketing is producing a positive ROI. In the 2017 study of the Direct Marketing Association (DMA), you can see this importance of email marketing coming back again for all organisations. When asked “Strategically speaking, how important is email marketing for your organisation?” these were the answers: So you’ve started to build a […]
- [The Complete Guide to Google’s Local SEO Ranking Factors](https://inboundrocket.co/blog/the-complete-guide-to-googles-local-seo-ranking-factors/): According to a GO-Globe survey, 50 percent of consumers who do a local search on their smartphone visit a store within a day. This is the same with 34 percent of consumers who searched on a computer or tablet. It’s tough getting to the top in business, and that includes struggling with an online presence. SEO can be a job in itself, which is why many organisations hire SEO experts. However, there are some steps you can take to get your share of the Google ranking pie.
- [6 Reasons Why Content Marketing Is Important For Your Business](https://inboundrocket.co/blog/6-reasons-why-content-marketing-is-important-for-your-business/): If you look at how “traditional” advertising and marketing strategies worked over the last 100 years, you can see that most of them were solely focused on short-term gains. For example, a tv-ad talking about a discount for a product, a piece of direct mail that might convert some of the receivers, but once it’s sent out, most of this stuff gets ignored or thrown away. A billboard might do wonders for your brand, but if you don’t keep changing the design eventually it will just blend in with the background for people passing by the billboard every day, and […]
- [How To Use Flipboard To Grow Your Content Marketing Reach](https://inboundrocket.co/blog/how-to-use-flipboard-to-grow-your-content-marketing-reach/): As content marketers ourselves we know how much time and effort can sometimes go into creating that right piece of content. And of course, finding the right medium to publish it to get the results that are needed to help grow our business. The only way to be able to get those results though is by promoting your content after you hit that publish button. Nobody will find your content otherwise. This is even truer if you’re just starting your business, so you need to actively find ways to drive traffic to those pieces of content. Otherwise, your time spend […]
- [Increasing Website Traffic By Updating Old Blog Posts](https://inboundrocket.co/blog/increasing-website-traffic-by-updating-old-blog-posts/): Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers. After all, small businesses that blog get 126% more lead growth than small businesses that do not blog. But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience? And what happens after you hit that publish button? You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it […]
- [Using Google Analytics to Measure and Improve Your Content Marketing](https://inboundrocket.co/blog/using-google-analytics-to-measure-and-improve-your-content-marketing/): What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business? To save time and money for your company don’t you think it would be better if you could create better content, instead of more content? Better content that could help you rank better for the search terms that you want to be found for? […]
- [Social Media 101: Choosing the Right Platform for Small Business Owners](https://inboundrocket.co/blog/social-media-101-choosing-the-right-platform-for-small-business-owners/): In an age where more people are signing up for social media every single day, who would love to tap into potential prospects who can turnout to be your next client? It won’t be surprising if business owners – old and new – would absolutely raise their hands to capture the attention of online users who love to logon to their accounts on a daily basis. These social media fans are a target audience for businesses that know what channels to tap and engage people properly. Brands who want to have a meaningful relationship with their target audience have learned […]
- [7 Ways to Make Your PPC Campaign More Personalized](https://inboundrocket.co/blog/7-ways-to-make-your-ppc-campaign-more-personalized/): From local to global brands, we all try our best to reach out to our potential consumers. But, we often end up annoying them because our audience is bombarded with the content they don’t like. We all find a substantial amount of spam in our inbox almost every day and have to endure dozens of banner ads while browsing the internet, don’t we? That’s why your Pay-Per-Click (PPC) campaign not only needs to be creative but also send a personalised message to your consumers. Only then it can produce the desired results. Personalization essentially means you are taking your potential […]
- [The 7 Biggest Mistakes You're Making With Your Buyer Personas](https://inboundrocket.co/blog/the-7-biggest-mistakes-youre-making-with-your-buyer-personas/):   Who are your customers? One of the first questions any business needs to figure out before they can even start to understand the pains and frustrations that are keeping them up at night. Pains and frustrations that you hopefully can solve with your product or service, and at the same time can help fix your (content) marketing. After all; [clicktotweet]Content marketing is just solving the same problems that your product solves through media you create and promote.[/clicktotweet] Answering that question, however, isn’t always as easy as it seems. Creating buyer personas can be incredibly useful when planning marketing strategies […]
- [7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)](https://inboundrocket.co/blog/7-reasons-why-you-should-never-buy-an-email-list-and-how-to-build-yours-for-free/): If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time. You’re trying to feed your sales funnel, increasing brand awareness, driving engagement on your social media content, and on top of that, you’re also trying to create as much valuable content as possible. At the end of the day, trying to grow your email list might be something that is left behind, getting not as much attention […]
- [How to Run a Business with 100% Remote Customers](https://inboundrocket.co/blog/how-to-run-a-business-with-100-remote-customers/): It’s official. People prefer to shop online. With over 96% of Americans shopping online, it’s no wonder there are so many businesses going digital with their strategy. The days of brick and mortar businesses are long behind us as we march into this new era of online business. With everything from custom app development to grocery shopping being done virtually, there’s no excuse for not taking your business into cyberspace. It’s common knowledge that running a business online is a smart decision in 2018, but does that mean it’s as easy as big-name businesses make it seem? There are a […]
- [Top 10 Writing Tools for Effective Email Campaigns](https://inboundrocket.co/blog/top-10-writing-tools-for-effective-email-campaigns/): You didn’t give up on email marketing, did you? It’s still more important than most marketers and business owners assume. Although most of our promotional efforts are now directed towards social media and SEO, email still plays an important role. B2B marketers, in particular, see great benefits of email newsletters. 70% of them said they used email marketing technology to manage content marketing efforts, and 93% of them used email as the main format of content distribution. In last year’s report from Content Marketing Institute, email newsletters came on the third spot among the marketing tactics that B2B organisations use. […]
- [Exploring Vero as a New Social Media Marketing Platform](https://inboundrocket.co/blog/exploring-vero-as-a-new-social-media-marketing-platform/): The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put enormous constraints on the reach SME’s could feasibly obtain. Of course, the onset of large social media platforms like Facebook in 2004 and Instagram in 2010 changed everything – allowing small businesses the opportunity to access large audiences in a relatively cost-effective manner. Indeed, these social media giants have been so successful that it seems like they have managed to establish an iron-fisted monopoly over the realm of social media marketing. However, the events of the […]
- [5 Tips For Making Automated Display Advertising Work For Small Businesses](https://inboundrocket.co/blog/5-tips-for-making-automated-display-advertising-work-for-small-businesses/): Whether you are a blogger, a small business owner or someone who simply enjoys browsing the internet, you might have come across ads on your favourite pages. Some ads take the shape of unobtrusive marketing displays that appear in the body of the text you are reading or even as a sponsored item or a service in a video. These ads are called native ads, and their nature is to blend in with whatever content they are implemented in. Native ads pose several problems, however, not the least of which is figuring out how to pair certain types of products […]
- [10 Ways To Create An Audience Specific Lead Generation Strategy](https://inboundrocket.co/blog/10-ways-to-create-an-audience-specific-lead-generation-strategy/): Lead generation has formed part of the lingo of many marketers these days. Some have considered it as the lifeline of any company as it tries to remain relevant in the ever competitive world. Typically, new leads bring new prospects and new prospects lead to new clients. No wonder the craze about lead generation! If you take a look at most lead generation strategies, one thing seems to be common; that is, content. Companies have shifted gears to producing quality content as a means of lead generation. This wave is attributed to the ease and cost-effective manner that content can […]
- [Google AdWords for Your Business: A Step-by-Step Guide](https://inboundrocket.co/blog/google-adwords-for-your-business-a-step-by-step-guide/): Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating. “Hold on. Let me Google it.” Google, the search engine giant, is both a noun and a verb. The act of searching online is often referred to as “googling” something (Google’s official feelings about using “Googling” to refer to searching on any other search engine aside.) That the public has strongly […]
- [Top 5 Strategies To Make Your Business Rock In 2018!](https://inboundrocket.co/blog/top-5-strategies-to-make-your-business-rock/): The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue. One way to continuously generate revenue for your business is to use solid lead generation strategies. Lead generation is an efficient way to generate leads, customers and also retain them. That is why 58% of marketers say their lead generation budget will increase in the coming year. So, what is lead […]
- [The Ultimate Guide to Carrying Out Your Competitive Content Analysis](https://inboundrocket.co/blog/the-ultimate-guide-to-carrying-out-your-competitive-content-analysis/): Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field. No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing. According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research. In […]
- [Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google](https://inboundrocket.co/blog/google-featured-snippets-the-complete-guide-to-hitting-position-zero-on-google/): Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer. As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet. While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can […]
- [From Idea To Execution - A Guide For Creating Powerful Lead Magnets](https://inboundrocket.co/blog/from-idea-to-execution-a-guide-for-creating-powerful-lead-magnets/): A lead magnet that generated 40k leads in just 60 days. Sounds nice, right? You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type. While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them. This article aims to fill that gap. […]
- [7 Reasons Why Most Product Launches Fail And What To Do About It](https://inboundrocket.co/blog/7-reasons-why-most-product-launches-fail-and-what-to-do-about-it/): There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind? Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right? Part of the reason why product launches always seem so terrifying is that we’ve all heard the […]
- [How SEO Fits Into An Inbound Marketing Strategy](https://inboundrocket.co/blog/how-seo-fits-into-an-inbound-marketing-strategy/): To many marketers, SEO has always been considered a bit of a mystery. No matter how many tactics, techniques and methods you know and use, the fact that the rules and algorithms are constantly changing mean that you have to always be on your toes. When trying to make the connection between this continuously evolving entity and your inbound marketing strategy, the link is not always clear. However, as time goes on, the more important this link is becoming. In fact, it looks like SEO may become one of the most important aspects to consider when it comes to inbound […]
- [How To Measure The Success Of Your Brand Building Campaigns](https://inboundrocket.co/blog/how-to-measure-the-success-of-your-brand-building-campaigns/): Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail. The holy grail for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing. Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction. In other words, […]
- [8 Facebook Hacks You Should Be Using To Expand Your Reach](https://inboundrocket.co/blog/8-facebook-hacks-you-should-be-using-to-expand-your-reach/): As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social media marketing, such as through Facebook, is a popular and effective option that you may already be using in your own business to a moderate degree. Facebook currently has about 2 billion active monthly users, even more than YouTube which has 1.5 billion, and those numbers aren’t going down anytime soon. Many people use Facebook for personal and business purposes alike. Because it appeals to a wide range of users with various demographic backgrounds around the world, […]
- [How To Create A Cold Email Campaign That Gets Results](https://inboundrocket.co/blog/how-to-create-a-cold-email-campaign-that-gets-results/): Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message. But when was the last time you send one? How did that go? You probably spend hours finding the correct email address of the person you want to email. […]
- [How to Build A Massive Email List From Scratch](https://inboundrocket.co/blog/how-to-build-a-massive-email-list-from-scratch/): If you want to grow the traffic to your business, if you want to grow your business, you need to be constantly growing your email marketing list. The number one rule for building your online business is that you should always be building your email marketing lists AND your relationships with your list. Think about it… What other channels can you launch something and drive sales immediately? Your social media fans can be taken away because of a drop in organic reach, your search engine rankings can go away. But no one can take your list away. Don’t believe us? […]
- [12 Surefire Tips to Increase Your Profits by Increasing Productivity](https://inboundrocket.co/blog/12-surefire-tips-to-increase-your-profits-by-increasing-productivity/): One of the most important aspects of the business world is to keep productivity going and meet the demands of the market. But a time comes when you want to start increasing your profits and take your business to the next level. This means increased productivity to cover the growing demand, but if not done right and properly this business step can cost a company more than just money, but its reputation and place on the market, too. So in this post, we’re going to show you 12 tips to help you successfully improve productivity and make your business even […]
- [From Zero To Email Marketing Hero In Just Nine Steps](https://inboundrocket.co/blog/from-zero-to-email-marketing-hero-in-just-nine-steps/): We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on. Why? Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it? Sure there are ways to get better engagement with […]
- [Activate Your Brand Advocates Today And Skyrocket Your Inbound Results](https://inboundrocket.co/blog/activate-your-brand-advocates-today-and-skyrocket-your-inbound-results/): Today’s brands exist in a digital era and, by default, they are most concerned (or should be) with the question of interactivity, connectivity, and immediacy, especially as it relates to marketing. Brands invest a lot of money into making sure that their customers can easily find and connect with them, and they do that through inbound marketing. Why inbound marketing? Well, because inbound outperforms everything else in that hefty bags of marketing tricks. There are many reasons why brands made a substantial shift from traditional marketing methods but here are a few that paint the picture most vividly: Inbound yields […]
- [Increasing Conversions By Creating High Converting 404 Error Pages](https://inboundrocket.co/blog/increasing-conversions-by-creating-high-converting-404-error-pages/): One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website right? Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting. But did you know that the average lifespan of a webpage is around 100 days? […]
- [Getting More Leads By Creating The Perfect Contact Page](https://inboundrocket.co/blog/getting-more-leads-by-creating-the-perfect-contact-page/): How many interested customers or clients reach out to you via your contact form? Next, to your About Us page, your Contact page is one of the most important pages on your entire site. This is especially true if you’re offering a service based business that relies on people reaching out to you to work together with you. Think about it for a second, people consume your content, they read more about your company and why you would be the perfect fit for them, next step they end up on your contact page. Now what?
- [How to Create the Perfect About Page That Drives Leads](https://inboundrocket.co/blog/how-to-create-the-perfect-about-page-that-drives-leads/): Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked pages on many websites. So no matter what you call them, About, About Us, Meet the People, your About pages are important. REALLY important. Surprised? Think about it from the perspective of the customers. They land on your website, the see your products, but they have no clue who you are. Your “About Us” page, is the place where they can not only find out more about what makes you, your business, or your […]
- [How Facebook Groups Can Help You Increase Your Organic Reach](https://inboundrocket.co/blog/how-facebook-groups-can-help-you-increase-your-organic-reach/): Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of thousands of active users talking about anything you can think of. From restoring cars to training your dogs. All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and started building relationships with the people on the forums. Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user […]
- [How To Use LinkedIn To Get A Higher Return On Your Content Marketing](https://inboundrocket.co/blog/how-to-use-linkedin-to-get-a-higher-return-on-your-content-marketing/): When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn. Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 106 million MAU, compared to 317 million on Twitter, 1.79 billion on Facebook or the 700 million on Instagram. But the audience is one of the most lucrative ones. […]
- [How To Get Started With Social Audio For Your Business On Anchor](https://inboundrocket.co/blog/how-to-get-started-with-social-audio-for-your-business-on-anchor/): For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention. Your leads, your customers they need to consume your content. Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing. After all, content […]
- [Using Instagram For Your (Small) Businesses, A Complete Guide](https://inboundrocket.co/blog/using-instagram-for-your-small-businesses-a-complete-guide/): In the previous post on our site, we talked about Snapchat, and how you can make use of this great social media platform to drive sales for your company. Nowadays, however, it seems you can’t talk about Snapchat and not use Instagram in the same sentence. Indeed, even generally speaking, when creating a social media strategy for your business, Instagram is a force to be reckoned with. According to a 2014 study by Forrester Research, Instagram even has the highest engagement rate for brands among all social networks. The engagement they see happening on Instagram (4.21 percent) compared to Facebook […]
- [Oh Snap! How Small Businesses Can Succeed On Snapchat](https://inboundrocket.co/blog/oh-snap-how-small-businesses-can-succeed-on-snapchat/): Starting your small business is the first step you might have taken towards building your future empire. However, it all depends on how you do your business. With the ever increasing competition in the business world, you need to be a step ahead of your competitors to survive. This means you have to be very keen on any opportunity that will help sail your business to the next level. One such critical point is ensuring that you have a grasp of the changing technology advancements and adopting the latest innovations such as Snapchat. At the time of its launch, a […]
- [Lead Generation Doesn't Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level](https://inboundrocket.co/blog/lead-generation-doesnt-stop-at-the-conversion-using-thank-you-pages-to-take-your-post-conversion-to-the-next-level/): When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages. Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next? Most companies give a simple thank you page and hopefully move on to the […]
- [10 Landing Page Mistakes That Are Killing Your Chances At Conversion](https://inboundrocket.co/blog/10-landing-page-mistakes-that-are-killing-your-chances-at-conversion/): It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site. So why aren’t they converting? According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your […]
- [SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love](https://inboundrocket.co/blog/seo-copywriting-how-to-write-content-that-both-google-and-your-visitors-will-love/): Building an audience for your company can be achieved in a couple of different ways. In the old days, you would buy ads in your (local) newspaper; you did radio ads, tv ads or any other ad you could afford with your marketing budget. Then came the internet and the same old advertising model moved along to the web. But people are getting blinder every day for these types of companies trying to scream for attention. In a recent piece on Medium Jeremy Ettinghausen even called it “Why Does Digital Advertising Suck?” He states: The reason most digital advertising isn’t very […]
- [The Ultimate Guide to eCommerce Platforms for Small Businesses](https://inboundrocket.co/blog/the-ultimate-guide-to-ecommerce-platforms-for-small-businesses/): It is no secret that eCommerce is a booming industry. In 2016, an estimated 1.61 billion people worldwide purchased goods online. With technology continuing to progress, eCommerce platforms keep on delivering powerful features. They will play a prominent role for many years to come. And while there is an array of eCommerce platforms available to help you start your online business, each brings with it a set of pros and cons that need to be considered before making your decision. Whether you are a new entrant or have a technical background, this ultimate guide will help you find an eCommerce […]
- [Why Embracing User Generated Content Is Crucial For Your Content Marketing](https://inboundrocket.co/blog/why-embracing-user-generated-content-is-crucial-for-your-content-marketing/): In a previous blogpost, we talked about curating content to make the life of your content marketing a lot easier. Not all content should be created by yourself (unless you have an enormous budget and can afford the time and money to spend on creating all content yourself). So what other ways are there to leverage the content of other to help you grow your online presence and help increase your visibility online? Try looking into User Generated Content. Putting your customers in control of creating content can be a bit scary for a lot of brands, but it also […]
- [How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience](https://inboundrocket.co/blog/how-to-curate-content-the-secret-sauce-to-getting-noticed-becoming-an-influencer-and-growing-your-audience/): Here at Inbound Rocket, we love ourselves a good bunch of content marketing. We’re trying to publish at least one article per week, and in the meantime, we’d like to stay active on various social media channels to you the reader informed about relevant items in the industry. However, if you’re always creating new content, it can turn out to be one of the most time-consuming things in your schedule. Especially as a startup or small business with a limited budget, this can run your bank account dry within no-time. An excellent way to publish more content though, without spending […]
- [Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is](https://inboundrocket.co/blog/is-your-content-marketing-successful-14-actionable-metrics-to-tell-you-it-is/): We all know the importance of Content Marketing. We know that when executed well it can help you attract your right target audience and that it can help them turn into leads as a result of your engaging content. But how do you know that you’re on the right track? Content Marketing Metrics is all about measuring your content and the impact it has on your organisation. It is about measuring the results and taking actions based upon it. As more and more businesses are getting on board the Content Marketing train and spending ever greater portions of their budget […]
- [Business Growth With Inbound Marketing: Focus On Process Not Technology](https://inboundrocket.co/blog/business-growth-with-inbound-marketing-focus-on-process-not-technology/): Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology. Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through insights and ongoing efforts, you nurture prospects through a lifecycle to purchase. While the term inbound marketing is ten years old, the ideas behind it are older. Seth Godin’s 1999 book, Permission Marketing also brings up the idea of marketing that informs prospects, makes friends and turns them into customers. Today, companies […]
- [Creating The Perfect Call To Action That Will Guarantee Results](https://inboundrocket.co/blog/creating-the-perfect-call-to-action-that-will-guarantee-results/): Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future. Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume […]
- [9 Tips For Creating A Strong Content Marketing Strategy](https://inboundrocket.co/blog/9-tips-for-creating-a-strong-content-marketing-strategy/): It’s almost impossible to overstate the importance of having a performant social media marketing strategy. The statistics, of which there are many, all confirm that social media leads to an increased audience, better returns, and better conversion rates, providing a boost to your SEO and increasing a trust-based following that will stay loyal to your brand. Plus, while the huge numbers of people who are a member of social networks seem so large they’re anonymous, the beauty of content marketing is the fact that you can target specific audiences, and engage with your core consumer market, in ways you would […]
- [Why Your Content Marketing Leads Arent Converting (And What To Do About It)](https://inboundrocket.co/blog/why-your-content-marketing-leads-arent-converting-and-what-to-do-about-it/): Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you probably start to produce high volumes of content. Significant amounts of Content Marketing material that lead to high volumes of leads. Maybe the open, click and response on your campaigns are a little bit above average as well. Feels great, doesn’t it? However, if at the end of the day this all does not translate into good quality leads or even better opportunities that convert to revenue, your efforts and investments are wasted. Having a […]
- [How to Growth Hack Your Content Marketing](https://inboundrocket.co/blog/how-to-growth-hack-your-content-marketing/): We’re living in a revolutionary time. The world is getting smaller and smaller every day. Email, social networks, blogs, videos, audio, and all sorts of other media are bringing us closer together every day. As a result every person now can start a company from the comfort of their couch and become successful. But this also means because the playing field is leveled more and more people are taking the plunge and want to start their company. Everything and everyone is getting connected. And because of all of this, there are also more and more advertising and marketing messages flooding into […]
- [The Skyscraper Technique, A Proven Framework To Boost Your Traffic](https://inboundrocket.co/blog/the-skyscraper-technique-a-proven-framework-to-boost-your-traffic/): Content marketing has been on the rise for some time now. As a result, it is becoming increasingly more difficult to capture the attention of your target audience. Are you experiencing more and more problems to deliver your content to meet your leads and customers expectations? Do you need to spend more and more advertising budget to get that traffic in? As a result of, this battle for attention, content marketers are getting more and more creative. They start to experiment with new mediums to place their content; anyone tried Anchor yet? They start to varying their approaches the bring […]
- [High-Selling Content: How to Write Amazing Product Descriptions](https://inboundrocket.co/blog/high-selling-content-how-to-write-amazing-product-descriptions/): The product descriptions play an important role in your goal to achieve more sales. If your website’s content doesn’t entice buyers to purchase the products, the chances of increasing revenue are very low. However, there are several strategies you can rely on if you want to boost your description writing skills. First of all, ask yourself this question: how powerful are your current product descriptions? If you’re getting the sales you’re aiming for; they are probably all right. If, however, you don’t find the number of buyers to be increasing, you need to make some immediate changes in this aspect. […]
- [Content Marketing Basics: How To Start A Successful Blog](https://inboundrocket.co/blog/content-marketing-basics-how-to-start-a-successful-blog/): By now, we’ve given you already a lot of different articles about the importance of Content Marketing in today’s world. And we think you know that starting a blog is one of the easiest ways to share your ideas and expertise with the world. So you’ve decided to give this Content Marketing a “go” for your company and are thinking to yourself what I should do now? We know that for a lot of people starting a blog sounds like a complicated thing. But is it? It used to be that you needed to have lots of technical skills and […]
- [5 Ways To Leverage Social Proof To Increase Your Conversions](https://inboundrocket.co/blog/improving-conversions-by-using-the-power-of-social-proof/): Brands use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is there that people are in the mood for buying you’re on top of mind. But what good will that do if your leads, your consumers, the people who could use your product or service don’t trust you? Trust is a strange thing; it can make people comfortable to hand over their hard earned money, or their personal information, or some other valuable item for them. But if there is no trust, that all will stay shut. Trust […]
- [8 Marketing Automation Mistakes You Might be Making And What To Do About it](https://inboundrocket.co/blog/8-marketing-automation-mistakes-you-might-be-making-and-what-to-do-about-it/): Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. Communications that help nurture them from a prospect to lead, to a customer and in the long run even to brand advocates. Marketing Automation works in parallel with the efforts of your sales team. It can shorten their sales cycles, decrease the cost per lead and improve customer retention. Sounds like an ideal world scenario right? It sounds like such a holy grail that according to […]
- [Everything You Need To Know About Email Segmentation And Personalisation](https://inboundrocket.co/blog/everything-you-need-to-know-about-email-segmentation-and-personalisation/): Email marketing is evolving every day. It is no more about how many emails are sent to how many subscribers. The focus has come down to quality, once marketers would rely on batch and blast technique. Although there are many who still like to flood the subscribers’ inboxes on a daily basis, the majority chunk is now working on sending personalised emails. Email segmentation and personalisation can be referred as the most viable alternative to batch and blast technique. It is important for the subscribers to read the emails. If they are not reading, then it is hard to convince […]
- [Seven Tips For Creating The Optimal Cross-Channel User Experience](https://inboundrocket.co/blog/seven-tips-for-creating-the-optimal-cross-channel-user-experience/): Nowadays users interact with your company through many different channels. What might start on the web, might go to mobile and tablet applications, emails, print, radio, social media, by talking to your employees on the phone for customer support, etc., etc. When users engage with your company through a particular channel, they don’t consider it to be the “email channel” or the “mobile channel” (as you might describe the different touch points internally). They just see it as one of the many interactions that make up their entire user experience with your company. Cross-channel marketing or multi-channel marketing or omnichannel […]
- [How To Hire A Professional Content Marketer For Your Business: Tips And Tools](https://inboundrocket.co/blog/hire-professional-content-marketer-business-tips-tools/): As a small to medium-sized company, it’s typical to have an ‘all hands on board’ approach to operating. You are often made to wear multiple hats and do a variety of different jobs, which can not only be overwhelming but may also extend beyond the capabilities of your skillset. Because of this, outsourcing certain tasks can start to make a great deal of sense. You will quickly find that content creation is a large portion of keeping your business updated and relevant online. Search engines and readers alike love to see fresh, new content, updated regularly. While you could spend […]
- [The Headline Formula That Will Urge Your Readers To Click Every Time](https://inboundrocket.co/blog/the-headline-formula-that-will-urge-your-readers-to-click-every-time/): Let us ask you a question, what made you click on this post’s headline — whether you saw it on Facebook, Twitter, Google, or in an email? Maybe you clicked it because it promised to solve a problem for you — how to write better headlines? Or maybe because it promised you could learn to start writing headlines the right away? Just like when you want to write copy for an advertisement, when doing content marketing it is crucial, to begin with, a stunning, attention-grabbing headline. According to David Ogilvy, also known as “The Father of Advertising”, author of Confessions […]
- [5 Ways to Convert More Customers with Context-Aware Emails](https://inboundrocket.co/blog/5-ways-to-convert-more-customers-with-context-aware-emails/): When was the last time you were excited to open up your email? If you’re a little bit like most people, you probably don’t look forward to opening your email inbox; it’s exploded with all the newsletters you at one point subscribed to, all the emails from the different social networks where you’re a part of, etc. And let’s be honest with ourselves: most emails indeed are a bit annoying. According to research done by IDC in 2013 (full research available here), social media seems to evoke “excitement” as the prevailing sentiment. 80% of the 18-44-year-olds check their smartphone straight […]
- [Content Marketing KPI's: How To Get Started](https://inboundrocket.co/blog/content-marketing-kpis-how-to-get-started/): Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  🔥 As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat the circle again. You must measure the impact that your Content Marketing is having on your business. This holds true when you’re just starting with your Content Marketing or just periodically. You need to ask yourself three important questions: What is the desired or anticipated […]
- [SEO Strategies To Get Your Startup Off The Ground](https://inboundrocket.co/blog/seo-strategies-to-get-your-startup-off-the-ground/): Startups are very fragile. In fact, they are so fragile that the vast majority of them doesn’t make it past year 2 or 3. There are innumerable reasons as to why this happens and among those reasons is that they often simply do not find enough customers to become financially viable. And when a startup has difficulties doing this, the support of investors also tends to weaken. In today’s world, startups are just as likely to find customers online as they are offline. In fact, for many of them, the customers will almost exclusively exist and do business online. Some […]
- [7 Industry Experts Share Their Best Kept Social Media Secrets](https://inboundrocket.co/blog/7-industry-experts-share-their-best-kept-social-media-secrets/): Every company is different; every social media network has its quirks. If you’re a startup, it can be difficult to get started with your marketing efforts on social media. How did other companies deal with these struggles? Are you looking to step up your social media marketing game? Wondering what tools and tactics the pros are using? We asked some top social media experts to share us their tools and tactics. The question we asked all of them was: If you are starting out with your company, maybe you’re in the pre-launch phase or your just launched the first version […]
- [Subject Line Strategies Guaranteed to Increase Your Open Rates](https://inboundrocket.co/blog/subject-line-strategies-guaranteed-to-increase-your-open-rates/): Everybody knows the importance of email marketing. More than 34% of the people worldwide use email. But if you look at your inbox, how many unread emails do you’ve got? 400? 900? Or maybe, if you’re like us and are subscribed to countless different mailing list, 6.702 emails? And that is only in our inbox (not counting every email that is automatically sorted out using rules in our Gmail). Everyone gets tonnes of emails every day, and a lot of them are never opened. The chances of your email being ignored are pretty high. No matter what you might think, […]
- [Branding Essentials: Finding Your Brand’s Voice](https://inboundrocket.co/blog/branding-essentials-finding-brands-voice/): If there was no logo or no company name next to your posts on social media or your blog items. Do you sound different, unique—like yourself? Or do you sound like everyone else… including your competitors? Would someone who is viewing your content on different channels know it all came from the same brand? Could your potential target audience identify the content as coming from your brand? In a previous post, we already talked about How to Create an Authentic Brand Story and 5 Easy Steps For Building A Great Visual Brand as part of the process of building your brand. And […]
- [Content Creation: How to Steal Your Way to Successful Content](https://inboundrocket.co/blog/content-creation-how-to-steal-your-way-to-successful-content/): Today, we will explore one of the seven deadly sins of marketing – stealing content. But, wait… isn’t that a black hat tactic? Why are we discussing theft in a place like this? Well, it is time for a revelation. In truth, there is one way to steal content in a purely white hat fashion: steal it from yourself. All of us have published interesting infographics, blog posts, videos, and emails that stand out from the rest and receive significant engagement (we secretly wish all of our content could bless us this way). If only we could reuse the content […]
- [6 Content Creation Tips For More Relevant Visitors](https://inboundrocket.co/blog/6-content-creation-tips-for-more-relevant-visitors/): After learning “How to Build a Successful Content Marketing Strategy” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less. You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness. Even better, after working hard for some time, you manage to become an online authority and get that sought-after expert status 😉 By using content marketing, people will start to see you as the expert […]
- [7 Easy Ways To Get Quality Backlinks Without Having Content](https://inboundrocket.co/blog/7-easy-ways-to-get-quality-backlinks-without-having-content/): You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it! Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how […]
- [How To Generate Leads Using Facebook](https://inboundrocket.co/blog/how-to-generate-leads-using-facebook/): Social Media platforms like Facebook are an amazing way to get the interaction started with your target audience. In this article, we will give you seven tips to use Facebook to the maximum to generate more leads for your company. What you should not do according to Facebook Maybe you’ve got a Facebook page for your business, and you’re starting to generate more fans and likes? In our previous article, we talked about five way to get your posts seen more on Facebook. Facebook itself gives three tips about status updates you should better not put on your page: Posts […]
- [5 Ways to Get Your Facebook Posts Seen by More People](https://inboundrocket.co/blog/5-ways-get-facebook-posts-seen-people/): Do you have the feeling that none of your Facebook updates are appearing in the timeline of your Facebook followers? And are you wondering how Facebook determines whether or not they should show your updates in the timeline of your followers? According to a study done by MarketingLand, organic Facebook reach has dropped 52% in 2016. As a small business owner though you probably don’t have tonnes of money to spend on buying Facebook advertorial space. You want to get as much organic reach on each post as possible – or a post being seen by a user on Facebook […]
- [Drastically Improve Your Conversion Rate With These 4 Steps](https://inboundrocket.co/blog/drastically-improve-your-conversion-rate-with-these-4-steps/): Conversion Optimisation always has to keep in mind the conversation a person is having with himself as soon as he visits your website. A visitor arrives with a certain purpose on your website, and it is your task to guide this visitor in such a way that he or she succeeds. If you don’t keep that always in the back of your mind, you’re only ending up trying out things in the hope that maybe one day someone will convert. In today’s article, we will look at four different steps you can start taking right now to improve your conversion […]
- [Boost Customer Loyalty With These Five Email Marketing Tips](https://inboundrocket.co/blog/boost-customer-loyalty-with-these-five-email-marketing-tips/): After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer. By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even […]
- [Marketing Automation:  Things We Can't Do Without in 2016](https://inboundrocket.co/blog/marketing-automation-things-cant-without-2016/): For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage. So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for […]
- [7 Ways to Get Backlinks to Boost Your Traffic](https://inboundrocket.co/blog/7-ways-to-get-backlinks-to-boost-your-traffic/): Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you? Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long. We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics. So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s […]
- [Expanding Your Publications Reach By Posting On Linkedin And Medium](https://inboundrocket.co/blog/expanding-your-publications-reach-by-posting-on-linkedin-and-medium/): Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience. In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting […]
- [The 5 Best Conversion Rate Optimization Tips For 2016](https://inboundrocket.co/blog/5-best-conversion-rate-optimization-tips-2016/): Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc. When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So […]
- [Brand Essentials: 5 Easy Steps For Building A Great Visual Brand](https://inboundrocket.co/blog/brand-essentials-5-easy-steps-for-building-a-great-visual-brand/): We started looking into the branding of your startup, we build our brand story, and we gave our company a name. In this post, we will be looking into creating the visual aspects of your brand identity. The first thing which pops into the minds of people when talking about a brand are the visual aspects of that brand. Although we learned by now that a brand is so much more than just the visuals, it’s visuals are the items which help people to recognise you easily on a first glance. Why Your Visual Brand is so Important The way […]
- [Branding Essentials:  How To Come Up With The Best Name For Your Startup](https://inboundrocket.co/blog/branding-essentials-how-to-come-up-with-the-best-name-for-your-startup/): In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which helps you make up your brand story (positioning, promise, personas, personality, product, and pricing). Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name. The name appears on your website, your business cards, your social networks, your product, and everywhere else. In both offline and online, to identify your company and your company’s […]
- [Brand Essentials: How to Create an Authentic Brand Story](https://inboundrocket.co/blog/brand-essentials-how-to-create-an-authentic-brand-story/): In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, and pricing. Most marketers spend countless hours (either in college or at your work) learning about the 4Ps of Marketing. Philip Kotler has left an enormous impact on the industry. Product, Price, Promotion, Place. A lot has changed in the world since these were first introduced. As a follow-up on our previous post in which we gave an intro into how you can […]
- [How Startups Can Utilize Lean Principles For Branding](https://inboundrocket.co/blog/how-startups-can-utilize-lean-principles-for-branding/): You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination. Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the […]
- [6 Big Misconceptions About Conversion Rate Optimization That Are Wasting Your Time](https://inboundrocket.co/blog/6-big-misconceptions-about-conversion-rate-optimization-that-are-wasting-your-time/): Conversion Rate Optimization (CRO) is a practice that never stops. There are always new things you can try optimizing to get even higher conversions.  Previous articles around CRO included “The Basics Of Conversion Rate Optimization In Three Simple Steps”, “What is Conversion Rate Optimization and Why Should You Care?”, “How To Do Conversion Optimization With Almost No Traffic”, to name a few. However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization. Internet Marketing today is much more challenging than ever before. Technology […]
- [8 Content Marketing Mistakes And How To Fix Them](https://inboundrocket.co/blog/8-content-marketing-mistakes-and-how-to-fix-them/): Content Marketing is huge; we’ve been writing some articles about it already on our blog before. However, very few content marketers hit a home run every time to produce a new set of content and release it to the world. Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and a helpful resource for information your targeted customer is looking for. We’ve all encountered content that took us hours to create and ended up with little to no traction and little to no conversion. Although it might feel […]
- [10 Web Metrics You Need to Track to Improve Conversion](https://inboundrocket.co/blog/10-web-metrics-you-need-to-track-to-improve-conversion/): At one point in the life of your business (as long as you’re building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages. With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depends […]
- [6 Startup Founders Share Their Secrets On Startup Marketing](https://inboundrocket.co/blog/6-startup-founders-share-their-secrets-on-startup-marketing/): Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing. We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself. In today’s world, there are countless […]
- [5 Ways To Better Personalisation And More Leads](https://inboundrocket.co/blog/5-ways-to-better-personalisation-and-more-leads/): Lead generation. A real pain in the…ahem, usually. Many marketing managers find lead generation to be a bit of an uphill struggle. You somehow need to convince potential customers that you are right for them while figuring out whether they are right for you. So, let’s start with the obvious. You need to convince people that you are awesome, really clever and that you’re going to make them more money; no-one wants to hand over personal information unless they are getting something good in return. It doesn’t just end there though, to develop that name and email address into a […]
- [8 Simple Ways To Improve Your Email Open Rates](https://inboundrocket.co/blog/8-simple-ways-to-improve-your-email-open-rates/): Email has been announced dead for multiple times over the last decade. However, as we’ve seen in an earlier post, email marketing should be an essential part of your marketing mix. According to a 2011 study by eMarketer an astonishing 97% of small business use email marketing to connect with their customers. When it comes to email marketing, the first hurdle to overcome is email open rate. Because if you can increase your open rates, you’ll be able to boost your email conversion rate too. Makes sense, right? Even if you give away the most beautiful vacation to your subscribers, […]
- [How To Write An Effective And Unique Value Proposition](https://inboundrocket.co/blog/how-to-write-an-effective-and-unique-value-proposition/): Your product may be the best product in the world, with the most amazing features, your presentation to the outside world might be perfectly executed, and you have the best price in your category, but no one will ever know about all of these fantastic items if they don’t get past your high-level value proposition. The value proposition is the number 1 thing that determines whether or not people are bothered with reading more about your product or hitting the back button. In this blog post were going to dive into the Value Proposition. What is it, what’s it not […]
- [How To Do Conversion Optimization With Almost No Traffic](https://inboundrocket.co/blog/how-to-do-conversion-optimization-with-almost-no-traffic/): We already talked about the importance of Conversion Rate Optimization before and got the basics worked out for your company website to start with Conversion Rate Optimization. At its core conversion optimization is the idea of testing out different versions of your pages, different copy, different visuals, etc. to make the pages get as much conversion as possible. “I have too little traffic to test; hence, I can’t do conversion optimization.” However, to conduct a scientific test, you need enough visitors to increase your conversion rate and enough conversions to generate good results. According to Launchbit is saying that you […]
- [The Ultimate Guide to Marketing Your Startup Online Without a Big Budget](https://inboundrocket.co/blog/the-ultimate-guide-to-marketing-your-startup-online-without-a-big-budget/): Startup marketing is a whole different science. “Build and they will come” doesn’t work. Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign? Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.
- [The 4 Rules for Converting Online Leads into Sales](https://inboundrocket.co/blog/the-4-rules-for-converting-online-leads-into-sales/): One of the biggest challenges for a lot of B2B companies is generating leads. That’s why we started with Inbound Rocket in the first place, to help you as a business owner get more qualified leads from your website. But if your sales team struggles to follow-up on the leads you create as a marketer, then you’re effort are wasted. When it comes to leads, traditional marketers would often wait for an optimum response time. However for online leads, this is a complete different story. When you get a new lead that comes from filling out a form after different page […]
- [5 Ways To Get More Conversions With Irresistible Offers](https://inboundrocket.co/blog/5-ways-to-get-more-conversions-with-irresistible-offers/): Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, the ultimate goal is to get people to say “yes” to what we have to offer! Yes to opening your email. Yes to clicking on a link. Yes to downloading, signing up, donating, or buying. And your job’s not over after just one yes — it takes several progressive “yeses” in order to move someone down your sales and marketing funnel, deeper into the buyers journey. So how do you persuade more people to say “yes”? […]
- [Inbound Marketing Is About Much More Than Getting Found Online](https://inboundrocket.co/blog/inbound-marketing-is-about-much-more-than-getting-found-online/): You’ve read all the blogs, all the books and you’ve got this amazing blog. Your blog is Search Engine Optimised, you even got a very active social media community. The top of your Inbound Marketing funnel is overflowing, and while this is amazing, you’re only half way there. When Inbound Marketing started, it started as a response to the negativity that was surrounding getting prospects via traditional “outbound marketing” methods. Things like advertising and direct mail were costing a lot of money and were not getting the results on prospective clients or leads as they used to do. People were […]
- [Inbound Rocket version 1.0 is live](https://inboundrocket.co/blog/inbound-rocket-version-1-0-is-live/): We’ve spent the last seven months building Inbound Rocket to help scale and automate lead generation for you. Today, we’re excited to announce that we’re live and ready for prime time! What our beta users are saying “Been testing this plugin for the last couple of weeks as a beta-tester and I must say it is an excellent plugin for Inbound Marketing. I’m using it with email marketing and contact form 7 and we are able to refine our targets beyond the normal analytics.” – Will Martin founder at LiveDuel “Less than five minutes to install and start using! This […]
- [The Most Common Marketing Mistakes Made By Startups](https://inboundrocket.co/blog/the-most-common-marketing-mistakes-made-by-startups/): As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground. Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable […]
- [Reducing Your Bounce Rate To Help Boost Your Conversion Rate](https://inboundrocket.co/blog/increasing-your-websites-conversion-by-decreasing-bounce-rate/): You’ve got your website up and running, you have your products on display, you started blogging and before you know it you have visitors ending up on your website. However as soon as they arrive, without any explanation they’re leaving again. You have visitors coming and going, maybe after a couple of minutes, maybe even less. All the hours of work you’ve put into creating all that beautiful content seems a waste, the majority of your visitors aren’t staying around long enough to get past your landing page. Many of them visits once and may never return. You could sit […]
- [13 Tips For Successful Email Marketing Campaigns](https://inboundrocket.co/blog/13-tips-for-successful-email-marketing-campaigns/): We already wrote about the importance of Email Marketing for your business in the past and have given you “6 Reasons Why Email Marketing Is Important For Your Internet Marketing”. Emails can help and build relationships with your leads, it can help you gather important data and help boost your marketing Return On Investment (ROI). While these reasons should already convince you enough about the importance of running email campaigns, many marketers end up falling short and missing their goals on the campaign’s returns in the end. As a marketer, you need to pay close attention to your audience and […]
- [12 Growth Experts Share Their Best Lead Generation Tips](https://inboundrocket.co/blog/12-growth-experts-share-their-best-lead-generation-tips/): The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your website or social media profiles are really interested in what you have to offer? Two weeks we wrote an article with “9 Lead Generation Ideas to Boost Sales Now”, this week we put those questions to sales and marketing experts. These people do this day in and day out for […]

## Pages

- [GDPR Compliance](https://inboundrocket.co/features/gdpr-compliance/): Coming soon: GDPR Compliance, allows you to elegantly inform users that your site uses cookies and to comply with the European Regulations in regards to data privacy. Features include: Customize the cookie message Redirect users to a specified page for more cookie information Set cookie expiry Link to more info page Option to accept cookies on scrolling Option to set on scroll offset Option to refuse functional cookies Option to reload the page after cookies are accepted Select the position of the cookie message box Animate the message box after the cookie is accepted Select bottons style from None, WordPress […]
- [Welcome Mat](https://inboundrocket.co/features/welcome-mat/): What is Welcome Mat What’s that? You’re worried that your WordPress site is not converting well enough? Do you think that people don’t completely understand what your site is all about when they land on the homepage, or any page for that matter? In that case, you need a welcome mat.   How does the Welcome Mat work? Our Welcome Mat power-up is one of the most effective ways to build your site’s audience that we have found. Turn any page into your highest-converting page with Welcome Mat. Welcome Mat displays a full-screen call to action that shows when visitors land on […]
- [Sorry to hear!](https://inboundrocket.co/email/expected-more/)
- [Become a better blogger, free Inbound Rocket email course](https://inboundrocket.co/become-a-better-blogger-free-inbound-rocket-email-course/): Hey you! Have you heard blogging is good for your business? Of course, you have. But are you making the most of your blogging efforts? We’ve created a 10-day email course to help you make sure your business blog is effective, efficient, and engaging. You’ll get tons of tips and advice — plus every day we’ll include at least one super simple 10-minute lesson you can use to improve your blog right there. (Oh, and there might be a few funny videos and jokes too.) So just block off 10 minutes a day for the next two weeks, and we […]
- [How to embed a YouTube video in an email [FREE tool]](https://inboundrocket.co/how-to-embed-a-youtube-video-in-an-email-free-tool/)
- [Great you loved it!](https://inboundrocket.co/email/loved-it/)
- [Inbound Rocket Email Courses](https://inboundrocket.co/email/): Learn something new everyday delivered directly to your inbox! On-demand email courses about topics we love We’re building a collection of learning courses, based on the activities and improvements we’re passionate about. We’d love to have you join! At the moment we’ve got one course available that will help you become a better blogger. Join our league of badass blog superheroes, and improve your business blog in just ten days.
- [Scroll Boxes](https://inboundrocket.co/features/scroll-boxes/): What are Scroll Boxes? With Scroll Boxes, you will have a polite way to ask your visitors for their email address as they finish reading your latest blog post or when they learn about your product. It is a power-up that allows you to create boxes which can pop-up or slide-in at any time and any screen position you want. A well-designed call to action at just the right time can mean a huge lift in conversions for your site. Tread carefully, as this tool is powerful. How do the Scroll Boxes work? Using Scroll Boxes you present your offerings […]
- [Email Service Provider Connectors](https://inboundrocket.co/features/email-service-provider-connectors/): What is the Email Service Provider Connector? Using MailChimp as an email service provider? You’re in luck! By using one of our Email Service Provider (ESP) connectors, you can automatically push your Inbound Rocket contacts to any list in your the ESP of your choosing without replacing any of your forms. This way you’re ready for future drip campaigns and email campaigns to your leads. How does the Email Service Provider work? The integration of MailChimp into Inbound Rocket allows you not to lose your precious time by exporting and importing all your customer information by hand. It enables you […]
- [Install Inbound Rocket](https://inboundrocket.co/install/): Installing Inbound Rocket is pretty straight forward, if you know the URL of your website from the top of your mind, just simply add it in the form above and click “Install Inbound Rocket”. If for whatever reason this fails you also try it manually as described below. Manual Alternatives If you prefer installing manually you can download the plugin ZIP file here. Alternatively you can install Inbound Rocket directly from your site’s dashboard by searching for “Inbound Rocket” in your plugins tab. Step-by-step instructions are up next. Installing the Inbound Rocket plugin manually The easiest way to install Inbound Rocket […]
- [CRM and Lead Management](https://inboundrocket.co/features/crm-and-lead-management/): What is Inbound Rocket’s CRM and Lead Management? Proper customer acquisition starts by knowing the person you are contacting. That’s why when someone submits any form on your WordPress site, you want to know more about them. What are the pages they’ve visited, did they return multiple times, did they share certain content? How does Inbound Rocket’s CRM and Lead Management work? #1 Inbound Rocket works pretty straightforward, as soon as you activate the plugin we will start tracking each anonymous visit to your website using three cookies (using the evercookie technique). One cookie stores a unique identifier which doesn’t […]
- [Welcome Bar](https://inboundrocket.co/features/welcome-bar/): What is Welcome Bar? It’s easy to get distracted with adding tons of stuff to your website … Twitter feeds, big banners, moving images, search boxes, etc. etc. Yet all of these things don’t make your website better and convert your visitors. You know what’s smart? Getting the email addresses of your visitors. Email is the best way to start a relationship with your visitors, educate them about your services, and turn your visitors into paying customers. How does the Welcome Bar work? Welcome Bar sits beautifully at the top of your website reminding your visitors to join your email list. You’ll […]
- [Inbound Rocket's Lead Generation Features](https://inboundrocket.co/features/): Inbound Rocket has everything you need to grow your email list and customer base. Here are the features that make Inbound Rocket the most powerful customer acquisition & lead generation platform. Business Isn’t Business Unless It’s Personal Proper customer acquisition starts by knowing the person you are contacting. That’s why when someone submits any form on your WordPress site, you want to know more about them. What are the pages they’ve visited, did they return multiple times, did they share certain content? Inbound Rocket’s WordPress plugin gives you the details you need so you can make your next move. Get […]
- [Selection Sharer](https://inboundrocket.co/features/selection-sharer/): What is Selection Sharer? Selection Sharer makes is super easy for your readers to share your content and drive new visitors to your site. With Selection Sharer, any visitor on your website or blog can easily highlight any part of your content and share it immediately on Twitter, Facebook, LinkedIn or via email. Popular sections are highlighted on your website or blog which will boost sharing significantly. It’s an automatic click-to-share! Ultimately, the more your readers share, the more new traffic your site will get! How does Selection Sharer work? Selection Sharer is a Medium like popover menu to share […]
- [Click To Tweet](https://inboundrocket.co/features/click-to-tweet/): What is Click To Tweet? As inbound marketers, we’re all looking for ways to get our content shared on Twitter. Wouldn’t it be great if every single person that read your blog post, Tweeted that post to all their friends and connections? Sure it would! Is it going to happen? Absolutely not. However there is a way to encourage your readers to Tweet your content more often: Tell your readers exactly what you want them to Tweet Make it easy for them to Tweet And the tool that can do both is Click to Tweet. Click To Tweet is the […]
- [Feel that tingling in your fingertips?](https://inboundrocket.co/contact-us/): That’s the magnetic urge to contact us. We know you’re taught not to give in to all your desires, but this is one that we’re willing to bet will have some serious long-term payoff. At the very least, we’ll guarantee you a lively conversation. Fill in the form below, you won’t regret it!
- [Nice 🙏 You've registered](https://inboundrocket.co/thanks/): Thank you very much for registering! Now in order for us to get to know you a bit better may we ask you to supply us with a little bit more information about yourself? The fields below are not mandatory, but if you got a little bit of time to spare it would mean the world to us if you could tell us just this little bit of extra information. Thanks again, much love from the Inbound Rocket team.
- [What can we help you with today?](https://inboundrocket.co/support/)
- [About Inbound Rocket](https://inboundrocket.co/about-inbound-rocket/): Our Purpose We created Inbound Rocket to help small businesses do better inbound marketing with WordPress Coming from an advertising background, we know the big budgets that can go on in traditional advertising. With these big advertising budgets come a lot of problems for smaller companies, though. These companies don’t have those big budgets to attract good qualified leads. The online game changed everything, now if you if you play your cards right you can attract a big audience “easily” on your site. The problem is, though, what to do with all those visitors once they are on your site? You […]
- [Privacy Policy](https://inboundrocket.co/privacy/): Your privacy is critically important to us. At Inbound Rocket we have a few fundamental principles: We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.) We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don’t store personal information on our servers unless required for the on-going operation of one of our services. If you have questions about deleting or correcting your personal data please contact […]
- [Terms of Service](https://inboundrocket.co/terms/): We (the people at Inbound Rocket) run an internet service called Inbound Rocket and would love for you to use it. Our basic service is free, and we will offer paid upgrades for advanced features such as in depth analysis and multiple User accounts. Our service is designed to give you as much control and ownership over what goes on your account as possible and encourage you to express yourself freely. However, be responsible in what you publish. In particular, make sure that none of the prohibited items listed below is posted on using our service (things like spam, viruses, […]
- [Blog](https://inboundrocket.co/blog/)
- [Homepage](https://inboundrocket.co/)


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