The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put enormous constraints on the reach SME’s could feasibly obtain.
Of course, the onset of large social media platforms like Facebook in 2004 and Instagram in 2010 changed everything – allowing small businesses the opportunity to access large audiences in a relatively cost-effective manner.
Indeed, these social media giants have been so successful that it seems like they have managed to establish an iron-fisted monopoly over the realm of social media marketing.
However, the events of the past few weeks have shown us that, despite their size, there is still room for competition. We are referring here to the astounding attention the photo-sharing app Vero received in the past couple of weeks.
The app, defying all expectations, saw its’ users rise from a stable 150,000 to 3 million in just one week (a staggering 1900% increase!). We know what you’re thinking: we have seen Instagram competitors come and go in the past and nobody even remembers their names. On this occasion, such an astronomical rise to prominence surely merits giving this latest challenger a closer look!