Inbound Rocket

Exploring Vero as a New Social Media Marketing Platform

Exploring Vero as a New Social Media Marketing Platform

The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put enormous constraints on the reach SME’s could feasibly obtain.

Of course, the onset of large social media platforms like Facebook in 2004 and Instagram in 2010 changed everything – allowing small businesses the opportunity to access large audiences in a relatively cost-effective manner.

Indeed, these social media giants have been so successful that it seems like they have managed to establish an iron-fisted monopoly over the realm of social media marketing.

However, the events of the past few weeks have shown us that, despite their size, there is still room for competition. We are referring here to the astounding attention the photo-sharing app Vero received in the past couple of weeks.

The app, defying all expectations, saw its’ users rise from a stable 150,000 to 3 million in just one week (a staggering 1900% increase!). We know what you’re thinking: we have seen Instagram competitors come and go in the past and nobody even remembers their names. On this occasion, such an astronomical rise to prominence surely merits giving this latest challenger a closer look!

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Posted in Social Media Marketing | no responses

WhatsApp Marketing: The new way to reach your customers!

WhatsApp Marketing: The new way to reach your customers!

When you’re thinking about different marketing channels to talk and engage with your ideal customers. What is the first thing that comes to mind?

Probably Facebook with its 2.167 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or LinkedIn that has 260 million active users. You’re probably on there too.

But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.

It’s called WhatsApp.

And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. The average text message is getting an open rate of around 98%.

That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.

The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.

There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.

So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?

Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.

But first things first.

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Posted in Social Media Marketing | no responses

How to turn Quora into a sales, leads and a traffic generator for your business

How to turn Quora into a sales, leads and a traffic generator for your business

Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people are posting questions and are answering them, so no matter what type of business you’re running you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier, Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow a reputation of someone who knows her or his stuff.

In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.

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Posted in Social Media Marketing | one respons

Social Media Strategies: How To Use Twitter For Successful Business Marketing

Social Media Strategies: How To Use Twitter For Successful Business Marketing

Twitter, it is every marketer’s favourite social network, but at the same time, it has become harder and harder as a small business to make it work for you. With over 330 million monthly active users it could be a traffic goldmine for your organisation. However, there are also 500 million tweets send out every day, so how can you get your tweets seen? Should you still invest in it?

Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.

So what is Twitter marketing? The beautiful thing about Twitter is that it is whatever you want it to be.

Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat, and educating your customers? It doesn’t matter what your marketing goals are; there is a pretty significant change Twitter has got you covered.

There is no question that Twitter can be a very potent tool to help you achieve your marketing objectives.

The problem though is that it might sound a bit overwhelming, you’ve got no idea where to start, or maybe you’ve already started, but you’re having trouble getting your business objectives.

No matter at which stage you are, this guide will help you either get started from scratch or guide you to the next level of using Twitter to grow your business, traffic and sales.

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Posted in Social Media Marketing | no responses

8 Facebook Hacks You Should Be Using To Expand Your Reach

8 Facebook Hacks You Should Be Using To Expand Your Reach

As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social media marketing, such as through Facebook, is a popular and effective option that you may already be using in your own business to a moderate degree.

Facebook currently has about 2 billion active monthly users, even more than YouTube which has 1.5 billion, and those numbers aren’t going down anytime soon. Many people use Facebook for personal and business purposes alike.

Because it appeals to a wide range of users with various demographic backgrounds around the world, it may be the ideal way for your business to expand its marketing reach.

While many business owners and managers are using Facebook for social media marketing purposes, some of these professionals are not taking full advantage of the many benefits that it can provide.

In some cases, users may need to revise their content or overall marketing approach to generate better results. However, most users may also be able to take advantage of several relatively unknown Facebook hacks to more fully benefit from all that Facebook offers.

If you have been looking for an exceptional way to improve your use or results of Facebook for social media marketing while also saving time and energy in the process, consider how these effective hacks could be adopted for your benefit.

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Posted in Social Media Marketing | no responses

How Facebook Groups Can Help You Increase Your Organic Reach

How Facebook Groups Can Help You Increase Your Organic Reach

Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of thousands of active users talking about anything you can think of. From restoring cars to training your dogs.

All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and started building relationships with the people on the forums.

Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user point of view because you can participate in 30 groups at the same time and it all runs through your Facebook newsfeed.

What we’ve seen happening over the last year though is that more and more people and brands are moving away, migration from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.

There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, to appear in the newsfeed of your fans without payments.

One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.

Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.

In this post, we will be looking how you too can use this great medium to your advantage, how you can build real relationships again with your audience on top of Facebook.

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Posted in Inbound Marketing, Social Media Marketing | 4 responses

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.

Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 106 million MAU, compared to 317 million on Twitter, 1.79 billion on Facebook or the 700 million on Instagram. But the audience is one of the most lucrative ones.

Don’t believe us?

The overall decision makers in most companies (CEO’s) use LinkedIn the most of any public social network, the same holds for 41% of millionaires. What’s more, the LinkedIn audience has been proven to be highly engaged with content – 6 out of 10 users actively look for industry insights.

The LinkedIn platform gives your brand access to a whole host of educated, skilled and influential people with a high search intent (when you visit LinkedIn you already have your industry cap on and are actively seeking knowledge).

So if you want to reach those people who aren’t that active on most other social networks, but could have a significant impact on your organisation’s sales, it is time to start taking LinkedIn seriously.

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Posted in Content Marketing, Social Media Marketing | 3 responses

Why And How To Use Podcasting In Your Content Marketing Strategy

How To Get Started With Social Audio For Your Business On Anchor

For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.

Your leads, your customers they need to consume your content.

Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing.

After all, content marketing is just solving the same problems that your product solves through media you create and promote. You’re helping your customers making their life better by handing them solutions so they can empower themselves.

Within content marketing, you can see a trend moving towards more visual content. Businesses are moving towards Snapchat and building brands on Instagram. According to Cisco in 2019 video will even present 90% of all internet traffic.

The second big trend in content marketing is audio. Edison Research created a report with fascinating statistics about this trend. And while it is not only about podcasts, but also about online radio, streaming, social media and beyond, this post will focus mostly on the podcasting part.

Some number to give you an impression though:

  • Podcast Listening Grew 23% Between 2015 and 2016
  • 21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.)
  • 64% of podcasts are being listened to on a smartphone or tablet.
  • Weekly podcast listeners consume five shows per week on average

So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.

For those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves:

The new Anchor lets you broadcast your voice, clip external sound bites, mix in full-length tracks from Apple Music and Spotify, take call-ins from your listeners, and add interludes created by world class sound designers and musicians, all from your phone. Plus, everything on the new Anchor can be heard on iOS, Android, Amazon Echo, Google Home, web, and in your car via Bluetooth.

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Posted in Content Marketing, Social Media Marketing | 3 responses

Using Instagram For Your (Small) Businesses, A Complete Guide

Using Instagram For Your (Small) Businesses A Complete Guide

In the previous post on our site, we talked about Snapchat, and how you can make use of this great social media platform to drive sales for your company. Nowadays, however, it seems you can’t talk about Snapchat and not use Instagram in the same sentence.

Indeed, even generally speaking, when it comes to doing social media for your business, Instagram is a force to be reckoned with.

According to a 2014 study by Forrester Research, Instagram even has the highest engagement rate for brands among all social networks. The engagement they see happening on Instagram (4.21 percent) compared to Facebook (0.07percent) and Twitter (0.03%) is staggering.

In other words, Instagram engagement is 58 times higher per follower than Facebook and 120 times more than Twitter!

User interactions with brands' post as a percentage of brands' fans or followers

Instagram has the highest engagement rate for brands according to Forrester Research in 2014

And with the power of Facebook behind Instagram, it means that sending great targeted advertising, etc. is easy. Instagram is an easy to use, free platform, and the only thing it requires is a smartphone to set up an account and start using it.

Still not convinced? Research done by MDG Advertising shows that 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. This makes Instagram a unique opportunity for your (small) business to reach your clients and visually tell your brand story.

If you think indeed, Instagram is a platform you would like to invest your time in, download the app (if you aren’t using it already on your phone) and let’s dive straight into how you can use Instagram for your company.

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Posted in Content Marketing, Social Media Marketing | 6 responses

8 Marketing Automation Mistakes You Might be Making And What To Do About it

8 Marketing Automation Mistakes You Might be Making And What To Do About it

Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. Communications that help nurture them from a prospect to lead, to a customer and in the long run even to brand advocates.

Marketing Automation works in parallel with the efforts of your sales team. It can shorten their sales cycles, decrease the cost per lead and improve customer retention.

Sounds like an ideal world scenario right?

It sounds like such a holy grail that according to research by Pardot in 2013 at that time already:

A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.

And although marketing automation adaptation has exploded in the last couple of years, too many marketers still make a lot of mistakes in the implementation and usage of their marketing automation tools. Like any tool, marketing automation is only as good as the person using it. If you fail to set up your tools in a proper way this can lead to frustration in the short team and lots of missed opportunities in the long term.

So what are some of the most made mistakes by companies of any size in regards to marketing automation and how to fix them? Let’s dive in.

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Posted in Content Marketing, Inbound Marketing, Social Media Marketing | 15 responses

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