Inbound Rocket

8 Marketing Automation Mistakes You Might be Making And What To Do About it

8 Marketing Automation Mistakes You Might be Making And What To Do About it

Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. Communications that help nurture them from a prospect to lead, to a customer and in the long run even to brand advocates.

Marketing Automation works in parallel with the efforts of your sales team. It can shorten their sales cycles, decrease the cost per lead and improve customer retention.

Sounds like an ideal world scenario right?

It sounds like such a holy grail that according to research by Pardot in 2013 at that time already:

A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.

And although marketing automation adaptation has exploded in the last couple of years, too many marketers still make a lot of mistakes in the implementation and usage of their marketing automation tools. Like any tool, marketing automation is only as good as the person using it. If you fail to set up your tools in a proper way this can lead to frustration in the short team and lots of missed opportunities in the long term.

So what are some of the most made mistakes by companies of any size in regards to marketing automation and how to fix them? Let’s dive in.

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Posted in Content Marketing, Inbound Marketing, Social Media Marketing | 15 responses

7 Industry Experts Share Their Best Kept Social Media Secrets

Industry Experts Share Their Best Kept Social Media Secrets

Every company is different; every social media network has its quirks.

If you’re a startup, it can be difficult to get started with your marketing efforts on social media. How did other companies deal with these struggles?

Are you looking to step up your social media marketing game?

Wondering what tools and tactics the pros are using?

We asked some top social media experts to share us their tools and tactics. The question we asked all of them was:

If you are starting out with your company, maybe you’re in the pre-launch phase or your just launched the first version of your product. How do you build your social media following when no-one ever heard about you yet?

How did you build engagement with your new followers and how did you attract them in the first place? What networks did you use?

Can you describe your ultimate growth technique for building and launching your company on social media and how can people implement that for their companies?

In this article, we’re going to look at their answers, and you’ll discover seven ways you can start and stay ahead of your competitors on the social media curve. This is who they are, from William Harris (Elumynt) to Sujan Patel (Web Profits) and all the brilliant minds in between.

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Posted in Content Marketing, Inspiration, Social Media Marketing | 2 responses

From Zero To Social Media Hero In Just Eleven Steps

From Zero To Social Media Hero In Just Eleven Steps

For many businesses, the thought of starting on Social Media can be overwhelming. After all, there are so many networks available, and all of these networks are always adding new features. New features, that you’ve got to learn about and integrate into your plans.

As a startup or small business, you don’t have a full-time team or even a person available for you to do all this work. Therefore, the success of you and your company on Social Media depends on you creating a straightforward and actionable strategy that fits with the people you’ve got available and with your goals.

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Posted in Minimum Viable Brand, Social Media Marketing | no responses

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

7 Ways For Small Businesses To Generate Leads With Facebook

How To Generate Leads Using Facebook

Social Media platforms like Facebook are an amazing way to get the interaction started with your target audience. In this article, we will give you seven tips to use Facebook to the maximum to generate more leads for your company.

What you should not do according to Facebook

Maybe you’ve got a Facebook page for your business, and you’re starting to generate more fans and likes? In our previous article, we talked about five way to get your posts seen more on Facebook. Facebook itself gives three tips about status updates you should better not put on your page:

  • Posts that solely push people to buy a product or install an app;
  • Posts that push people to enter promotions and sweepstakes with no real context;
  • Posts that reuse the exact same content from ads.

Facebook wants you to see your page as one of the pillars of your online identity instead of just another way of communicating with your fans.

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Posted in Lead Conversion, Social Media Marketing | no responses

5 Secrets That'll Boost Your Facebook Organic Reach

5 Ways to Get Your Facebook Posts Seen by More People

Do you have the feeling that none of your Facebook updates are appearing in the timeline of your Facebook followers? And are you wondering how Facebook determines whether or not they should show your updates in the timeline of your followers? According to a study done by MarketingLand, organic Facebook reach has dropped 52% in 2016.

As a small business owner though you probably don’t have tonnes of money to spend on buying Facebook advertorial space. You want to get as much organic reach on each post as possible – or a post being seen by a user on Facebook without you having to pay to promote it. Facebook’s algorithm is a complex one, and one of their well-guarded secrets. However, over time, some key factors were identified that helps contribute to your organic reach:

  • A user’s previous interactions with your page – did they like, share and/or commented previously on your posts? Then they’re more likely to have new ones appear in their feeds organically;
  • A users’ previous interactions with certain post types. When they engaged with every video you post, then they’ll see your videos popping up more in their newsfeed;
  • The interactions from other people who saw your posts. Facebook starts by showing new content to a small set of your followers (based on the previous two points), if those people engage with it (likes, shares, comments) then Facebook will include the post in more user’s feeds.
  • Any complaints or negative feedback. If a Facebook user reports your post to Facebook or says they’re not interested in content like this, then Facebook won’t show that content to them anymore;
  • When was it posted? New content is the most interesting, the longer something is online, the higher probability that it is not that relevant anymore to your users. Facebook knows this so by identifying from which timezone your fans are you can adjust your posting time, to a time when they are awake and ready to engage with your content.

Besides these general topics we’ve also got some more in depth points identified for which we will take you through in this article:

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Posted in Social Media Marketing | no responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

This is a guest post by Sunny Popali from Good Monster.

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

How To Pick A Great Brand Name (and Domain Too)

Branding Essentials: How To Come Up With The Best Name For Your Startup

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which help you make up your brand story (positioning, promise, personas, personality, product, and pricing).

Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name.The name appears on your website, your business cards, your social networks, your product, and everywhere else. In both offline and online, to identify your company and your company’s products and services. Today we will be looking into one of the most frustrated items around branding: the naming of your startup.

Naming your newly founded company is often met with a lot of frustration. It’s hard enough to come up with a name that isn’t already in use, but in the end, your entire team has to agree on the name as well. At the end to only found out, you forgot to check if the Twitter, Facebook or any other social handle wasn’t already taken and you’ve got to start your searching from scratch again.

Not to put you under even more stress, but getting the right name for your new company can help make or break your branding. For example, in 1997, athletic gear company, Reebok, launched a new women’s running shoe with the name Incubus. The big problem was, though that an incubus is a male demon who visits women in their sleep to rape them, as pointed out by a newspaper in Arizona. Reebok recalled 18,000 boxes of shoes and had to apologise for the mistake they made.

So how do you come up with a good and effective name? What things should you do (or do not do) when naming your company?

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Posted in Inbound Marketing, Inspiration, Minimum Viable Brand, Social Media Marketing | 4 responses

Branding Essentials: How To Build Your Brand Story

Brand Essentials - How to Create an Authentic Brand Story

In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, and pricing.

Most marketers spend countless hours (either in college or at your work) learning about the 4Ps of Marketing. Philip Kotler has left an enormous impact on the industry. Product, Price, Promotion, Place.

A lot has changed in the world since these were first introduced. As a follow-up on our previous post in which we gave an intro into how you can utilise “lean” startup principles to start building your brand. We talked about different ways to describe what a brand is, but what is it that a brand does?

A brand is something intangible, but for most business their brand is or becomes their most important asset over time. An amazing brand will help influence the choices your potential customers, employees, or even your investors are making. In today’s world with so much different choice, such an influence becomes crucial for commercial success and the creation of value.

But that still leaves us with big questions about how to grow your brand.

Why do some brands acquire market share faster than their competitors? Why does the marketing of one brand seem more effective than that of others? What makes a brand powerful?

Today we will be looking into the six essential parts, which make up any great brand story:

  1. Positioning – How are you useful for your customer?
  2. Promise – What do you promise to do for your customer?
  3. Personas – Who are the heroes in your story? Who are the persons you’re trying to help?
  4. Personality – Who are you?
  5. Product – What will you offer, over time?
  6. Pricing – How much is this going to cost your customer?

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Posted in Inbound Marketing, Minimum Viable Brand, Social Media Marketing | 3 responses

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

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