When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages.
Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next?
Most companies give a simple thank you page and hopefully move on to the next person that leaves their money or their email address.
The “Thank You” page or “Confirmation” page is mostly one of the most overlooked and at the same time most valuable page on any website. They are an integral part of your conversion system that, when used correctly, can continue to boost your revenue.
Why would you leave money on the table like that? Don’t you believe us? Think about it for a second:
- The “Thank You” page or “Confirmation” page usually has high-valued traffic. After all, the visitor (now lead) has just shown that they trust you and your company by completing a conversion goal on your website
- Even if they are on that page for just a few seconds, that lead starts to wonder what to do next? If you’re just presenting them with a simple thank you message, you’re giving them no other choice but to leave your site. Why would you want to do that?
In this article, we will show you what you can do instead and how you can leverage them for even higher engagement, and higher conversions.
It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site.
So why aren’t they converting?
According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).
Sending (paid) traffic to unoptimized landing pages is a big waste of time.
A landing page is a standalone page designed for one specific objective. Or at least it should be. In reality, even if you sent your traffic to a dedicated landing page, they ask their visitors for too many different things. Everything is shouting for attention. And with all these things screaming for attention, visitors tend to leave.
For you as a small business owner or a startup, every dollar wasted is a dollar you can’t spend growing your company. So what are the most common mistakes made on landing pages and what can you do to make sure you don’t make them?
In this article, we go through the ten most made mistakes and show you what you can about them.
Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future.
Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume your content all the way to the end!
There is however a way to get your prospects to do what you want, all you have to do is create and include powerful call-to-actions on your website and in your marketing campaigns spread over social, email, etc. Simple, right?
Well, Call-To-Actions can be a bit harder then they sound. In this article, however, we’re deep diving into them so you can make the most out of it for your company.
Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you probably start to produce high volumes of content.
Significant amounts of Content Marketing material that lead to high volumes of leads. Maybe the open, click and response on your campaigns are a little bit above average as well. Feels great, doesn’t it? However, if at the end of the day this all does not translate into good quality leads or even better opportunities that convert to revenue, your efforts and investments are wasted.
Having a week-over-week growth on your website and email list is is all great to see, but are also a bunch of Vanity Metrics that might look shiny but it is not going to make a difference to your bottom-line.
For you to maximise your ROI on the content that you’re creating, you need to convert these leads into something tangible. Something that you can assign a dollar value too.
If you’re not at this point yourself yet, don’t worry you’re not alone. According to a 2013 research conducted by the Content Marketing Institute and MarketingProfs, 93% of marketers are using content marketing, but only 9% of them thinks it is “very effective”.
So how can you move your leads to the next level and start seeing the benefits to the bottom line of your company? In this post will be looking at different ways why your leads are not converting and what you can do about it.
Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is 🔥
As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat the circle again. You must measure the impact that your Content Marketing is having on your business. This holds true when you’re just starting with your Content Marketing or just periodically. You need to ask yourself three important questions:
- What is the desired or anticipated outcome?
- What data can and will be collected?
- What are the indicators of failure or success?
Conversion Optimisation always has to keep in mind the conversation a person is having with himself as soon as he visits your website. A visitor arrives with a certain purpose on your website, and it is your task to guide this visitor in such a way that he or she succeeds.
If you don’t keep that always in the back of your mind, you’re only ending up trying out things in the hope that maybe one day someone will convert. In today’s article, we will look at four different steps you can start taking right now to improve your conversion rate.
This is a guest post by Kristina Pototska, CMO at TriggMine.
For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.
Conversion Rate Optimization (CRO) is a practice that never stops. There are always new things you can try optimizing to get even higher conversions. Previous articles around CRO included “The Basics Of Conversion Rate Optimization In Three Simple Steps”, “What is Conversion Rate Optimization and Why Should You Care?”, “How To Do Conversion Optimization With Almost No Traffic”, to name a few.
However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.
Internet Marketing today is much more challenging than ever before. Technology and tools available to everyone are getting better every day, but this makes it also easier for your competitors to start using these tools, not to mention the ever growing improvement of the knowledge of the buyers of your product. All of these end up, with making it harder to achieve your business goals.
Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit skeptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.
When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.