Inbound Rocket

Increasing Conversions By Creating High Converting 404 Error Pages

Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website right?

Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisco, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means, that the beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead and you just blew it, outdated and permanently moved web pages will leave your leads hanging without you giving them the opportunity to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the amount of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news though because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention is directly related to how successful your site will be in converting visitors.

This article will focus on turning those 404 error pages, into revenue, leads and sales.

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Posted in Lead Conversion | 3 responses

Getting More Leads By Creating The Perfect Contact Page

Getting More Leads By Creating The Perfect Contact Page

How many interested customers or clients reach out to you via your contact form?

Next, to your About Us page, your Contact page is one of the most important pages on your entire site. This is especially true if you’re offering a service based business that relies on people reaching out to you to work together with you.

Think about it for a second, people consume your content, they read more about your company and why you would be the perfect fit for them, next step they end up on your contact page.

Now what?

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Posted in Lead Conversion | 5 responses

How to Create the Perfect About Page That Drives Leads

How to Create the Perfect About Page That Drives Leads

Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked pages on many websites.

So no matter what you call them, About, About Us, Meet the People, your About pages are important. REALLY important.

Surprised? Think about it from the perspective of the customers. They land on your website, the see your products, but they have no clue who you are. Your “About Us” page, is the place where they can not only find out more about what makes you, your business, or your product tick but more importantly what you can do for them.

Next to that, because they are most of the time the highest ranked pages on your website, it could also turn out to be one of the most common entry points.

So if this is such an important page, when this page sees so much traffic, why are most “About Us” pages so BORING?

Most of the time people spend days or months working on a good piece of content hoping it will rank well and will generate lots of traffic, so why aren’t you taking the same care for your About Us page?

In this article, we will show you 6 different ways to make your “About Us” page a lot less boring and a lot more converting.

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Posted in Lead Conversion | 6 responses

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level

When doing Conversion Rate Optimization on your website, the first thing a lot of people are thinking of is changing the colours of some Call-To-Action buttons. After all, a lot of the focus of people working on growth is focusing on getting as many people as possible to take action on their landing pages.

Trying to get the visitors to click that CTA and buy, subscribe, or whatever kind of action you want them to take on your landing page. And after that happens, what’s next?

Most companies give a simple thank you page and hopefully move on to the next person that leaves their money or their email address.

Big mistake.

The “Thank You” page or “Confirmation” page is mostly one of the most overlooked and at the same time most valuable page on any website. They are an integral part of your conversion system that, when used correctly, can continue to boost your revenue.

Why would you leave money on the table like that? Don’t you believe us? Think about it for a second:

  • The “Thank You” page or “Confirmation” page usually has high-valued traffic. After all, the visitor (now lead) has just shown that they trust you and your company by completing a conversion goal on your website
  • Even if they are on that page for just a few seconds, that lead starts to wonder what to do next? If you’re just presenting them with a simple thank you message, you’re giving them no other choice but to leave your site. Why would you want to do that?

In this article, we will show you what you can do instead and how you can leverage them for even higher engagement, and higher conversions.

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Posted in Lead Conversion | 3 responses

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site.

So why aren’t they converting?

According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).

Sending (paid) traffic to unoptimized landing pages is a big waste of time.

A landing page is a standalone page designed for one specific objective. Or at least it should be. In reality, even if you sent your traffic to a dedicated landing page, they ask their visitors for too many different things. Everything is shouting for attention. And with all these things screaming for attention, visitors tend to leave.

For you as a small business owner or a startup, every dollar wasted is a dollar you can’t spend growing your company. So what are the most common mistakes made on landing pages and what can you do to make sure you don’t make them?

In this article, we go through the ten most made mistakes and show you what you can about them.

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Posted in Lead Conversion | 11 responses

Creating The Perfect Call To Action That Will Guarantee Results

Creating The Perfect Call To Action That Will Guarantee Results

Call To Actions. The lifeblood of any piece of content marketing for your organisation. After all, what good does it do for your company, when someone consumes your content and leaves again? Leaving, without giving anything in return, so there is no way to contact them again in the future.

Getting visitors on your website to do what you want is one of the missions you have as a marketer. In reality though, visitors abandon shopping carts before checking out, they don’t sign up for your well thought of newsletter, some of them don’t even have the common courtesy to consume your content all the way to the end!

There is however a way to get your prospects to do what you want, all you have to do is create and include powerful call-to-actions on your website and in your marketing campaigns spread over social, email, etc. Simple, right?

Well, Call-To-Actions can be a bit harder then they sound. In this article, however, we’re deep diving into them so you can make the most out of it for your company.

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Posted in Lead Conversion | 6 responses

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you probably start to produce high volumes of content.

Significant amounts of Content Marketing material that lead to high volumes of leads. Maybe the open, click and response on your campaigns are a little bit above average as well. Feels great, doesn’t it? However, if at the end of the day this all does not translate into good quality leads or even better opportunities that convert to revenue, your efforts and investments are wasted.

Having a week-over-week growth on your website and email list is is all great to see, but are also a bunch of Vanity Metrics that might look shiny but it is not going to make a difference to your bottom-line.

For you to maximise your ROI on the content that you’re creating, you need to convert these leads into something tangible. Something that you can assign a dollar value too.

If you’re not at this point yourself yet, don’t worry you’re not alone. According to a 2013 research conducted by the Content Marketing Institute and MarketingProfs, 93% of marketers are using content marketing, but only 9% of them thinks it is “very effective”.

So how can you move your leads to the next level and start seeing the benefits to the bottom line of your company? In this post will be looking at different ways why your leads are not converting and what you can do about it.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | 2 responses

Improving Conversions By Using The Power Of Social Proof

5 Ways To Leverage Social Proof To Increase Your Conversions

Brands use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is there that people are in the mood for buying you’re on top of mind. But what good will that do if your leads, your consumers, the people who could use your product or service don’t trust you?

Trust is a strange thing; it can make people comfortable to hand over their hard earned money, or their personal information, or some other valuable item for them. But if there is no trust, that all will stay shut. Trust is an essential item in your conversion funnel, in the journey people take from becoming someone who passes by to someone who buys.

Even for building your reputation, it isn’t something that is automatically there, and it is something that needs to be developed over time.

The big problem with trust, however, is that the best way to earn it is via experience. Think for a second about the brands that you trust most in your life, why do you trust them? High chances are that you believe them because you’ve engaged with them enough times in the past that they’ve earned that trust. If you just met this brand for the first time, how can you possibly believe them?

That’s the dilemma that a lot of startups are facing. How can you build trust with people if this is the first time they’ve laid their eyes upon you?

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Posted in Lead Conversion | 3 responses

Content Marketing KPI’s: How To Get Started

Content Marketing KPI's: How To Get Started

Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  🔥

As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat the circle again. You must measure the impact that your Content Marketing is having on your business. This holds true when you’re just starting with your Content Marketing or just periodically. You need to ask yourself three important questions:

  1. What is the desired or anticipated outcome?
  2. What data can and will be collected?
  3. What are the indicators of failure or success?

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Posted in Content Marketing, Lead Conversion | one respons

7 Ways For Small Businesses To Generate Leads With Facebook

How To Generate Leads Using Facebook

Social Media platforms like Facebook are an amazing way to get the interaction started with your target audience. In this article, we will give you seven tips to use Facebook to the maximum to generate more leads for your company.

What you should not do according to Facebook

Maybe you’ve got a Facebook page for your business, and you’re starting to generate more fans and likes? In our previous article, we talked about five way to get your posts seen more on Facebook. Facebook itself gives three tips about status updates you should better not put on your page:

  • Posts that solely push people to buy a product or install an app;
  • Posts that push people to enter promotions and sweepstakes with no real context;
  • Posts that reuse the exact same content from ads.

Facebook wants you to see your page as one of the pillars of your online identity instead of just another way of communicating with your fans.

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Posted in Lead Conversion, Social Media Marketing | 2 responses

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