Inbound Rocket

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

This is a guest post by Avinash Nair, Digital Marketer at E2M.

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | one respons

Marketing Automation: Things We Can’t Do Without in 2016

Marketing Automation: Things We Can't Do Without in 2016

This is a guest post by Kristina Pototska, CMO at TriggMine.

For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.

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Posted in Inbound Marketing, Lead Conversion | no responses

7 Easy Ways to Earn or Build Backlinks to Your Website

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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Posted in Content Marketing, Inbound Marketing | 23 responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

This is a guest post by Sunny Popali from Good Monster.

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

Building your Brand: How to Name Your Startup

Branding Essentials: How To Come Up With The Best Name For Your Startup

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which help you make up your brand story (positioning, promise, personas, personality, product, and pricing).

Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name.The name appears on your website, your business cards, your social networks, your product, and everywhere else. In both offline and online, to identify your company and your company’s products and services. Today we will be looking into one of the most frustrated items around branding: the naming of your startup.

Naming your newly founded company is often met with a lot of frustration. It’s hard enough to come up with a name that isn’t already in use, but in the end, your entire team has to agree on the name as well. At the end to only found out, you forgot to check if the Twitter, Facebook or any other social handle wasn’t already taken and you’ve got to start your searching from scratch again.

Not to put you under even more stress, but getting the right name for your new company can help make or break your branding. For example, in 1997, athletic gear company, Reebok, launched a new women’s running shoe with the name Incubus. The big problem was, though that an incubus is a male demon who visits women in their sleep to rape them, as pointed out by a newspaper in Arizona. Reebok recalled 18,000 boxes of shoes and had to apologise for the mistake they made.

So how do you come up with a good and effective name? What things should you do (or do not do) when naming your company?

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Posted in Inbound Marketing, Inspiration, Minimum Viable Brand, Social Media Marketing | 4 responses

Branding Essentials: How To Build Your Brand Story

Brand Essentials - How to Create an Authentic Brand Story

In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, and pricing.

Most marketers spend countless hours (either in college or at your work) learning about the 4Ps of Marketing. Philip Kotler has left an enormous impact on the industry. Product, Price, Promotion, Place.

A lot has changed in the world since these were first introduced. As a follow-up on our previous post in which we gave an intro into how you can utilise “lean” startup principles to start building your brand. We talked about different ways to describe what a brand is, but what is it that a brand does?

A brand is something intangible, but for most business their brand is or becomes their most important asset over time. An amazing brand will help influence the choices your potential customers, employees, or even your investors are making. In today’s world with so much different choice, such an influence becomes crucial for commercial success and the creation of value.

But that still leaves us with big questions about how to grow your brand.

Why do some brands acquire market share faster than their competitors? Why does the marketing of one brand seem more effective than that of others? What makes a brand powerful?

Today we will be looking into the six essential parts, which make up any great brand story:

  1. Positioning – How are you useful for your customer?
  2. Promise – What do you promise to do for your customer?
  3. Personas – Who are the heroes in your story? Who are the persons you’re trying to help?
  4. Personality – Who are you?
  5. Product – What will you offer, over time?
  6. Pricing – How much is this going to cost your customer?

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Posted in Inbound Marketing, Minimum Viable Brand, Social Media Marketing | 3 responses

Branding 101: Your Startup Is Doomed Without A Brand

How Startups Can Utilize “Lean" Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.

Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?

Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.

Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.

—David Ogilvy

Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!

Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.

Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.

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Posted in Content Marketing, Inbound Marketing, Inspiration, Minimum Viable Brand | 6 responses

10 Website Metrics You Need to Track to Improve Conversions

10 Web Metrics You Need to Track to Improve Conversion

At one point in the life of your business (as long as your building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.

With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depend all on how good you’re at optimising your website for the right metrics.

For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organisation is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.

If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for the insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s looks more into the essential metrics you should be tracking and how tracking these can help you optimise your website’s conversion performance.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | no responses

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

5 Ways To Better Personalisation And More Leads

5 Ways To Better Personalisation And More Leads

This is a guest post by Miles Hobson from The Chat Shop.

Lead generation. A real pain in the…ahem, usually. Many marketing managers find lead generation to be a bit of an uphill struggle. You somehow need to convince potential customers that you are right for them while figuring out whether they are right for you.

So, let’s start with the obvious. You need to convince people that you are awesome, really clever and that you’re going to make them more money; no-one wants to hand over personal information unless they are getting something good in return. It doesn’t just end there though, to develop that name and email address into a hot lead you need to keep providing value and revealing how brilliant you are. Your marketing team needs to develop leads far beyond just a name and an email address or your sales team will waste a lot of time trying to sell to people that are nowhere near ready to buy.

Ok, second thing, deciding whether leads are right for you. Whilst you are proving your worth to a potential lead, you need to also decide whether they are any good to you. You don’t just need to generate more leads, you also need to qualify them at the same time. What a load of hassle, right? Not really. The real hassle comes when you don’t qualify leads. Unqualified leads eat up the super short time the sales team have in a day to deal with those potential clients that will help you to flourish. Unqualified leads also turn into poor clients – clients that you can’t do amazing things for and which end up costing more to manage than the amount of revenue that they bring.

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Posted in Inbound Marketing, Lead Conversion | one respons

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