Inbound Rocket

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

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Posted in Inbound Marketing, Inspiration | no responses

Business Growth With Inbound Marketing: Focus On Process Not Technology

Business Growth With Inbound Marketing: Focus On Process Not Technology

This is a guest post by Ryan Ruud.

Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology.

Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through insights and ongoing efforts, you nurture prospects through a lifecycle to purchase. While the term inbound marketing is ten years old, the ideas behind it are older. Seth Godin’s 1999 book, Permission Marketing also brings up the idea of marketing that informs prospects, makes friends and turns them into customers.

Today, companies that follow the inbound process have been shown to be 4x more effective in hitting growth and revenue goals. Across industries (B2B & B2C) inbound is embraced.

Companies using Inbound Marketing

If you want to grow your organisation this year, put down the cold calling and start thinking about the way your customers are shopping.

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Posted in Inbound Marketing | no responses

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines are essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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Posted in Content Marketing, Inbound Marketing | 3 responses

Optimising The Six Most Important Pages On Your Website For Instant Success

Optimising The Six Most Important Pages On Your Website For Instant Success

It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store.

And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages lets first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.

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Posted in Inbound Marketing, Inspiration | 2 responses

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you probably start to produce high volumes of content.

Significant amounts of Content Marketing material that lead to high volumes of leads. Maybe the open, click and response on your campaigns are a little bit above average as well. Feels great, doesn’t it? However, if at the end of the day this all does not translate into good quality leads or even better opportunities that convert to revenue, your efforts and investments are wasted.

Having a week-over-week growth on your website and email list is is all great to see, but are also a bunch of Vanity Metrics that might look shiny but it is not going to make a difference to your bottom-line.

For you to maximise your ROI on the content that you’re creating, you need to convert these leads into something tangible. Something that you can assign a dollar value too.

If you’re not at this point yourself yet, don’t worry you’re not alone. According to a 2013 research conducted by the Content Marketing Institute and MarketingProfs, 93% of marketers are using content marketing, but only 9% of them thinks it is “very effective”.

So how can you move your leads to the next level and start seeing the benefits to the bottom line of your company? In this post will be looking at different ways why your leads are not converting and what you can do about it.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | 2 responses

The Skyscraper Technique, A Proven Framework To Boost Your Traffic

The Skyscraper Technique, a Proven Framework To Boost Your Traffic

Content marketing has been on the rise for some time now. As a result, it is becoming increasingly more difficult to capture the attention of your target audience. Are you experiencing more and more problems to deliver your content to meet your leads and customers expectations? Do you need to spend more and more advertising budget to get that traffic in?

As a result from, this battle for attention, content marketers are getting more and more creative. They start to experiment with new mediums to place their content; anyone tried Anchor yet? They start to varying their approaches the bring in that consistent flow of leads. From listicles to infographics, to video content, to podcasts. You need to come up with new types of content that resonate with your audience.

Only the fittest brands survive. Brands need to turn into a chameleon, not a dinosaur to stay relevant for their audiences.

So what can you do to remain relevant in the content marketing game? Try the Skyscraper technique.

“It’s human nature to be attracted to the best.”
— Brian Dean (Backlinko.com)

That’s why the world’s tallest building (the Burj Khalifa) attracts almost 2 million visitors per year. The Skyscraper Technique (coined by Brian Dean of Backlinko.com) is a content-driven link building technique that takes advantage of this. It is designed to help you create content that drives traffic and helps you keep driving traffic.

In this article, we’ll walk you through the technique and show you, how you can use it for your business to get that evergreen traffic arriving at your front door.

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Posted in Content Marketing, Inbound Marketing | one respons

Content Marketing Basics: How To Start A Successful Blog

Content Marketing Basics: How To Start A Successful Blog

By now, we’ve given you already a lot of different articles about the importance of Content Marketing in today’s world. And we think you know that starting a blog is one of the easiest ways to share your ideas and expertise with the world.

So you’ve decided to give this Content Marketing a “go” for your company and are thinking to yourself what I should do now?

We know that for a lot of people starting a blog sounds like a complicated thing. But is it?

It used to be that you needed to have lots of technical skills and know about all these acronyms like HTML, CSS or PHP. But nowadays starting a blog is almost as simple as sending someone an email. That is if you follow our guidelines we’ve put down in this article for you.

If you follow our step-by-step instructions, you will be able to set up and make your blog, avoiding common mistakes and getting started on the right tracks. And the best thing? No technical skills are required!

Ready? Let’s go!

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Posted in Content Marketing, Inbound Marketing | 8 responses

8 Marketing Automation Mistakes You Might be Making And What To Do About it

8 Marketing Automation Mistakes You Might be Making And What To Do About it

Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. Communications that help nurture them from a prospect to lead, to a customer and in the long run even to brand advocates.

Marketing Automation works in parallel with the efforts of your sales team. It can shorten their sales cycles, decrease the cost per lead and improve customer retention.

Sounds like an ideal world scenario right?

It sounds like such a holy grail that according to research by Pardot in 2013 at that time already:

A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.

And although marketing automation adaptation has exploded in the last couple of years, too many marketers still make a lot of mistakes in the implementation and usage of their marketing automation tools. Like any tool, marketing automation is only as good as the person using it. If you fail to set up your tools in a proper way this can lead to frustration in the short team and lots of missed opportunities in the long term.

So what are some of the most made mistakes by companies of any size in regards to marketing automation and how to fix them? Let’s dive in.

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Posted in Content Marketing, Inbound Marketing, Social Media Marketing | 15 responses

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

This is a guest post by Avinash Nair, Digital Marketer at E2M.

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | 4 responses

Marketing Automation: Things We Can’t Do Without in 2016

Marketing Automation: Things We Can't Do Without in 2016

This is a guest post by Kristina Pototska, CMO at TriggMine.

For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.

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Posted in Inbound Marketing, Lead Conversion | no responses

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