This is a guest post by Avinash Nair, Digital Marketer at E2M.
You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!
Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.