Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message.
But when was the last time you send one? How did that go?
You probably spend hours finding the correct email address of the person you want to email. You spend even more time creating the best email you’ve ever written in your entire life, more beautiful than the first love letter you wrote to that one special person. You hit that sent button…
And then what?
You wait, and you wait, but nothing, no reply. You never hear anything back anymore from that one person that you thought would be the perfect fit for your company. You thought it was a great email, with an even greater offer, but the receiver probably thought different.
Cold emailing is more difficult than most forms of communication for two reasons; You have no prior relationship with the person on the other end yet, and you lack the ability to look at all the non-verbal feedback so you can’t modify your approach in real time.
The result? Most cold emails fail.
In this post, this is going to change as we’re going to show you the steps needed to create those great cold emails that convert and will land you new clients.