We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on.
Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it?
Sure there are ways to get better engagement with your audience on Facebook, but in the end having even 10% or 20% of your fans engaged with your content without spending a dime on it, is impossible nowadays.
Facebook, Twitter and all the other they want to limit people to go to your website organically. Because if they do, they are losing money. They want you to pay to play on their network with their rules. And these rules are being changed on a regular basis. Imagine running a business like that, where they modify the rules every week!
There is no better scalable way to start communicating with your customers besides email (okay maybe text messages, with an open rate of almost a 100%). Old school Direct Marketing Mail is too expensive, having an entire sales team to go door to door or doing phone calls all day is too much overhead.
Even getting organic traffic from Google and other search engines is always on the perils of changes in search algorithms.