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Everything You Need To Know About Email Segmentation And Personalisation

Everything You Need To Know About Email Segmentation And Personalisation

This is a guest post by Ankit Prakash.

Email marketing is evolving every day. It is no more about how many emails are sent to how many subscribers. The focus has come down to quality, once marketers would rely on batch and blast technique. Although there are many who still like to flood the subscribers’ inboxes on a daily basis, the majority chunk is now working on sending personalised emails. Email segmentation and personalisation can be referred as the most viable alternative to batch and blast technique.

It is important for the subscribers to read the emails. If they are not reading, then it is hard to convince them to take the next step. And to make them read, there is a need to send out emails that align with their interests.

So, how do we do that?

Email segmentation and personalisation is the answer.

For instance, an email from Modcloth was good enough to hold its customer’s attention, and also aligned with their interests. The use of GIF in the email content scored them some more brownie points.

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Posted in Email Marketing | no responses

Why Context-Aware Email Marketing is the Key to Mobile Success

5 Ways to Convert More Customers with Context-Aware Emails

When was the last time you were excited to open up your email? If you’re a little bit like most people, you probably don’t look forward to opening your email inbox; it’s exploded with all the newsletters you at one point subscribed to, all the emails from the different social networks where you’re a part of, etc.

And let’s be honest with ourselves: most emails indeed are a bit annoying. According to research done by IDC in 2013 (full research available here), social media seems to evoke “excitement” as the prevailing sentiment.

80% of the 18-44-year-olds check their smartphone straight after waking up, and that is not to check on email. The word that comes to mind when talking about email? Productivity. Emails are a chore.

Of course, using great subject lines, you might make people interested in opening up your emails, but the excitement mostly quickly gets away as soon as the email is opened.

Still, email marketing is still one of the most efficient ways of communicating with your customer, but email marketing campaigns have stayed mostly the same over the last couple of years. Many brands are simply not trying anything new.

In here, lies a significant opportunity for you and your brand.

What if you could make your emails more interesting? And what if, by making them more attractive, you could increase opens, click-throughs, and conversions?

In this article, we’re going to look into different tactics that can make that happen for you and your brand.

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Posted in Email Marketing, Inspiration | 6 responses

Subject Line Strategies Guaranteed to Increase Your Open Rates

Subject Line Strategies Guaranteed to Increase Your Open RatesEverybody knows the importance of email marketing. More than 34% of the people worldwide use email. But if you look at your inbox, how many unread emails do you’ve got? 400? 900? Or maybe, if you’re like us and are subscribed to countless different mailing list, 6.702 emails? And that is only in our inbox (not counting every email that is automatically sorted out using rules in our Gmail).

Everyone gets tonnes of emails every day, and a lot of them are never opened. The chances of your email being ignored are pretty high. No matter what you might think, people do judge emails by their subject lines.

According to research done by Convince and Convert, 33% of email recipients decide if they are going to open your email or not based on only the subject line and 69% of email recipients also report email as spam based solely on the subject line.

Knowing this you might start to rethink your subject lines. After all, you do want your email to get open-end, read, and clicked right? Knowing that it all start with the subject line, let’s dive into some tips actionable tips you can start implementing straight away.

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Posted in Content Marketing, Email Marketing | 4 responses

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

Top 5 Email Marketing Tips For Generating Customer Loyalty

Boost Customer Loyalty With These Five Email Marketing Tips

After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.

By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.

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Posted in Email Marketing, Inspiration | 2 responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

This is a guest post by Sunny Popali from Good Monster.

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

8 Powerful Tips to Dramatically Increase Email Open Rate

8 Simple Ways To Improve Your Email Open Rates

Email has been announced dead for multiple times over the last decade. However, as we’ve seen in an earlier post, email marketing should be an essential part of your marketing mix. According to a 2011 study by eMarketer an astonishing 97% of small business use email marketing to connect with their customers.

When it comes to email marketing, the first hurdle to overcome is email open rate. Because if you can increase your open rates, you’ll be able to boost your email conversion rate too. Makes sense, right? Even if you give away the most beautiful vacation to your subscribers, if they don’t open the email they will never find out.

A deep understanding of your customers as well as their needs and habits, their tone of voice and everything else that is part of their unique personality is key in creating an effective email marketing strategy.

One of the first step to always ask yourself if: “If I received this email from another company, would I open it?” But what if you want more? A weak open rate can be the sign of many different things. Let’s look at them and see how you can improve the open rates for your company.

Average open rate

Before diving into improving your individual open rates, let’s first look quickly at some averages. While an average open rate depends on different industries and email providers. As soon as you start diving below 15% it should be setting off some alarm bells. A lot of email providers give you the option to provide the industry you’re operating in and helps you to give the average numbers per industry. If you don’t know where you need to look, the amazing folks over at Constant Contact have a great overview that is regularly updated.

As you can see from the table the worst performing industry to be in concerning open rates is the insurance one with an average open rate of 6.95%. The biggest open rates come from the child care services industry with a whopping 40.25%. If you score even higher with your newsletter, there is time right now for high-fiving your colleagues 😉 but nevertheless you should always try to improve!

So what are the things to look at when improving?

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Posted in Email Marketing | 4 responses

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Startup marketing is a whole different science.

“Build and they will come” doesn’t work.

Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?

Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing | no responses

The Most Common Marketing Mistakes Made By Startups

The Most Common Marketing Mistakes Made By Startups

As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground.

Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable mistakes.

After working with startup founding teams for the last couple of years, we found the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. (assuming, of course, your startup is fixing a real problem).

In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all of the marketing efforts. Nine times out of ten, marketing is not the founder’s specialty. As the founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.

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Posted in Content Marketing, Email Marketing, Inspiration, Lead Conversion, Social Media Marketing | 2 responses

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