Inbound Rocket

How to (Ethically) Steal Content to Build Your Business

Content Creation: How to Steal Your Way to Successful Content

Today, we will explore one of the seven deadly sins of marketing – stealing content. But, wait… isn’t that a black hat tactic? Why are we discussing theft in a place like this? Well, it is time for a revelation. In truth, there is one way to steal content in a purely white hat fashion: steal it from yourself.

All of us have published interesting infographics, blog posts, videos, and emails that stand out from the rest and receive significant engagement (we secretly wish all of our content could bless us this way). If only we could reuse the content that shines a little brighter, without negatively affecting SEO… Well, we can, and here is how.

Why Wouldn’t We Want to Reuse Content?

Before we begin “repurposing” our online content, we need to understand what can go wrong. Duplicate content can have a detrimental effect on SEO. Even if we copy content from ourselves, this can appear deceptive in the eyes of search engines. Though it won’t get our content banned, having duplicate or very similar information at more than one URL will force Google to choose only one page to index. If the search engine happens to pick an externally-hosted piece, our websites can lose page rank. Losing our page rank position is what we want to avoid at all costs.

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Posted in Content Marketing, Inspiration | one respons

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | 4 responses

7 Ways to Get Quality Backlinks to Your Website

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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Posted in Content Marketing, Inbound Marketing | 28 responses

Republishing Repurposing And Reinventing Your Content Using Linkedin Pulse And Medium

Expanding Your Publications Reach By Posting On Linkedin And Medium

Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.

In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?

Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.

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Posted in Content Marketing | 12 responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

How Startups Can Utilize Lean Principles For Branding

How Startups Can Utilize “Lean" Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.

Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?

Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.

Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.

—David Ogilvy

Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!

Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.

Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.

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Posted in Content Marketing, Inbound Marketing, Inspiration, Minimum Viable Brand | 6 responses

The 8 Deathly Content Marketing Mistakes

8 Content Marketing Mistakes And How To Fix Them

Content Marketing is huge; we’ve been writing some articles about it already on our blog before. However, very few content marketer hit a home run every time to produce a new set of content and release it upon the world.

Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and as a helpful resource for information your targeted customer is looking for.

We’ve all encountered content which took us hours to create and ending up with little to no traction and little to no conversion. Although it might feel like a failure to you personally, these however are excellent learning experiences and help you to define your content marketing strategy better. Mistakes can provide lots of insights, and if you look at them correctly, it can help you avoid making these mistakes in the future.

Knowing what to look for, and how to fix the issues you find, is the first hurdle to take. To help you get started on the right track in this weeks follow-up post on content marketing, we’ve gathered 8 insights into content marketing mistakes we all are making and how to fix them.

So, stop your content creation efforts for a couple of minutes, finish reading this post first and make sure you’re efforts will be even more successful.

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Posted in Content Marketing | 6 responses

How To Plan And Build A Successful Content Marketing Strategy

How to Build a Successful Content Marketing Plan

For you as a brand it becomes more and more difficult to get your message across to your targeted audience. Consumers are becoming blind for advertising, and otherwise they are installing more and more ad blockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines. As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Smart marketers understand that the traditional way of advertising is less and less effective, that there has to be a better way.

Welcome to content marketing.

Content marketing is bigger than ever. However, as more and more content gets published, engagement per post declines. So how do stand out from the crowd, how can you make sure that your consumers are noticing and reading your content? You need a solid content marketing plan. In today’s post, we will look into the different steps that are necessary to get you off in the correct way and give you a head start on your competitors.

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Posted in Content Marketing | 2 responses

Measuring Marketing Effectiveness: 10 Metrics You Need to Track

10 Web Metrics You Need to Track to Improve Conversion

At one point in the life of your business (as long as your building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.

With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depend all on how good you’re at optimising your website for the right metrics.

For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organisation is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.

If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for the insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s looks more into the essential metrics you should be tracking and how tracking these can help you optimise your website’s conversion performance.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | no responses

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