Inbound Rocket

The 4-Step Formula For More Persuasive Copy

AIDA: A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?

What if you could just follow a few rules to writing copy that converts visitors into buyers?

Or just drop a few words into a machine and your seductive copy rolls out at the other side?

Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

That’s how good it is.

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Posted in Content Marketing, Email Marketing | no responses

4 Ways To Measure The Value Of Your Inbound Marketing

4 Ways To Measure The Value Of Your Inbound Marketing

Inbound Marketing is getting a hotter and hotter term nowadays. And off course it should be! When done properly it is a powerful way to reach your audience, to leverage and build brand advocates (even outside your current customers), position yourself as a thought leader in your industry, but one of the most sought after reasons is to build relationships and nurture potential customers through your sales funnel.

In the end though everyone wants to get something out of any of their marketing efforts. A Return On Investment (ROI). Because spending money on online advertising, can give you easily concrete data on how many clicks etc. for a lot of people Inbound Marketing ends up being a bit vague. You might end up with questions like:

  • Once I get my Inbound Marketing up and running, what do I measure?
  • What are the numbers I’m looking for?
  • Why do I need to analyse anyway?

There are hundreds of possible metrics to choose from, and almost all of them provide some measurement of value for any company. Think of things like SEO rankings, the number of inbound links, number of articles published, content downloads, reach (e.g. Facebook fans / Likes / Shares, LinkedIn followers, Twitter followers / retweets / favourites blog subscribers), comments, clicks, traffics, leads.. and so many more.

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Posted in Content Marketing, Social Media Marketing | 3 responses

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

 

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.

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Posted in Content Marketing, Email Marketing | 36 responses

How to Find Your Ideal Customers on Social Media

 

How to Find Your Ideal Customers on Social Media

Last week we wrote about setting up buyer personas using Google Analytics. By now you should be knowing that, when you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
So how do we create an even better understanding of your ideal customer, how do you discover more about your customers using Social Media?

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Posted in Content Marketing, Social Media Marketing | 5 responses

How to Build Better Buyer Personas to Drive Killer Content (Bonustip: use Google Analytics)

How to Build Better Buyer Personas to Drive Killer Content

Just like starting your startup, with marketing you shouldn’t just dive straight into content marketing without a proper strategy. Without knowing who is the actual audience that you are writing for, you are sure to write content which is not engaging if targeted to the wrong buyer personas. You need to always understand your audience’s top concerns!

Creating buyer personas and journeys will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about; and understand where buyers find and consume information.

There is a lot that goes into effective content marketing. You need a lot of different kinds of content, you have to figure out how it all fits into your buying cycle, and you content has to adjust to the different media through which you share it.

So how do you do all that effectively? You start by creating buyer personas.

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Posted in Content Marketing | 4 responses

Why Use WordPress For Building Your (Inbound) Marketing Platform?

Inbound Marketing

With the rise of Inbound Marketing and Email Marketing, your company website is quickly becoming an essential part of doing your business online. WordPress might have started as a blogging platform when it got first released, but it’s become much, much more. Over the years, it’s evolved into an easy-to-use and popular content management system that allows business owners to market their products and services online.

Inbound Marketing

Inbound Marketing is vital to the success of a business online. It used to be that companies could market their products through outbound marketing tactics like advertising and buying email lists. With 86% of the people skipping TV ads and 44% of direct mail never being opened, these methods are now viewed as non-authentic. Outbound Marketing is, therefore, unlikely to attract large numbers of customers or help you increase your conversion rates.

Instead, the most successful companies rely on inbound marketing and focus on creating content to attract users. Companies who use WordPress are better equipped to promote their products and products and services through the usage of blog posts, landing pages and email marketing. By using WordPress, you can make your website the platform for all your marketing efforts by taking advantage of the large community, well-designed themes and the valuable plugins.
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Posted in Content Marketing, Email Marketing, Inspiration, Social Media Marketing | no responses

How to Build a Content Calendar (Includes a Free Template)

 

How to Build a Content Calendar (Includes a Free Template)

A new year has just kicked in, out of all the New Years resolution that you might have created for yourself, which is the one that is going to help (you kickstart) your business in 2015? Over at Inbound Rocket, we want 2015 make the year were we will start helping you by attracting more leads, letting you focus on what you do best and not having to worry about that lead generation.

Off course, we know as developers ourselves that you’ll likely spent hours upon hours perfecting your products. You take great pride in them want them to succeed. But what if you spend all that time and you don’t see the results you were hoping for? What if no one buys your product?

It can be a real letdown, that’s for sure. But before you toss your development dreams by the wayside, consider this for a moment: have you done everything within your power to market your product effectively? If you’re looking at your screen right now with a puzzled expression, I’ll take that as a “no.”
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Posted in Content Marketing, Inspiration | one respons

Inbound Marketing for Beginners

What is Inbound Marketing

Trying to get customers?

Frustrated trying to get new customers?

 

Whether you’re ready or not, marketing has been disrupted. People’s behaviours have changed. They’re turning out traditional marketing tactics. The old marketing playbook is broken. Did you know for example that:

  • 86% skip TV ads?
  • 91% unsubscribe from email?
  • 44% of direct mail is never opened

In order to keep on attracting customers, marketers have to provide them with something they will love. This is where Inbound Marketing comes in.

Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customer.

What makes Inbound Marketing different?

Traditional “outbound” marketing pushes messages to prospects via billboards, television, direct mail, telemarketing, and trade shows, which disrupt your prospects daily schedule. While Inbound Marketing on the other hand primarily uses the Internet to distribute compelling content that attracts prospects and builds trust with clients within your sales funnel. In other words, when you use inbound marketing, customers come to you! Read more…

Posted in Content Marketing, Email Marketing, Social Media Marketing | 2 responses

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