Inbound Rocket

How Startups Can Utilize Lean Principles For Branding

How Startups Can Utilize “Lean" Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.

Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?

Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.

Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.

—David Ogilvy

Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!

Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.

Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.

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Posted in Content Marketing, Inbound Marketing, Inspiration, Minimum Viable Brand | 6 responses

The 8 Deathly Content Marketing Mistakes

8 Content Marketing Mistakes And How To Fix Them

Content Marketing is huge; we’ve been writing some articles about it already on our blog before. However, very few content marketer hit a home run every time to produce a new set of content and release it upon the world.

Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and as a helpful resource for information your targeted customer is looking for.

We’ve all encountered content which took us hours to create and ending up with little to no traction and little to no conversion. Although it might feel like a failure to you personally, these however are excellent learning experiences and help you to define your content marketing strategy better. Mistakes can provide lots of insights, and if you look at them correctly, it can help you avoid making these mistakes in the future.

Knowing what to look for, and how to fix the issues you find, is the first hurdle to take. To help you get started on the right track in this weeks follow-up post on content marketing, we’ve gathered 8 insights into content marketing mistakes we all are making and how to fix them.

So, stop your content creation efforts for a couple of minutes, finish reading this post first and make sure you’re efforts will be even more successful.

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Posted in Content Marketing | 6 responses

How To Plan And Build A Successful Content Marketing Strategy

How to Build a Successful Content Marketing Plan

For you as a brand it becomes more and more difficult to get your message across to your targeted audience. Consumers are becoming blind for advertising, and otherwise they are installing more and more ad blockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines. As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Smart marketers understand that the traditional way of advertising is less and less effective, that there has to be a better way.

Welcome to content marketing.

Content marketing is bigger than ever. However, as more and more content gets published, engagement per post declines. So how do stand out from the crowd, how can you make sure that your consumers are noticing and reading your content? You need a solid content marketing plan. In today’s post, we will look into the different steps that are necessary to get you off in the correct way and give you a head start on your competitors.

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Posted in Content Marketing | 2 responses

10 Web Metrics You Need to Track to Improve Conversion

10 Web Metrics You Need to Track to Improve Conversion

At one point in the life of your business (as long as your building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.

With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depend all on how good you’re at optimising your website for the right metrics.

For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organisation is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.

If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for the insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s looks more into the essential metrics you should be tracking and how tracking these can help you optimise your website’s conversion performance.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion | no responses

6 Startup Founders Share Their Secrets On Startup Marketing

Let’s face it, when you’re getting started with your company, one of your main concerns is going to be growing your company. It doesn’t matter how great you think your idea is, and how big a problem you’re trying to solve if you fail to gain any traction everything might still be all for nothing.

We understand that, when you’re getting started, it’s unlikely that you’ll be able to afford a marketing agency or even hire your dedicated marketing team. In the early days, you probably have to take care of the marketing yourself.

In today’s world, there are countless of different strategies to grow your business and do marketing. There are also tons of mistakes you can make as we showed you in an earlier article, but it’s often only a few tactics that will help skyrocket your growth.

In this post, 6 startup founders will share their top marketing tricks. Hopefully, this will give you some ideas on how to go to market and get your company off the ground. Keep in mind though that what works well for one company might not work that well for yours so it’s always important tot test!

Let’s dive straight into their answers, here they are in random order:

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | 2 responses

6 Marketing Tips for Bootstrapped Startups

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Startup marketing is a whole different science.

“Build and they will come” doesn’t work.

Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (time, money, or even talent). Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. So what can you do when you just don’t have the budget for a big marketing campaign?

Let’s go over six things that can get your marketing moving in the right direction, without having to spend much besides sweat equity.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing | no responses

Inbound Marketing Is About Much More Than Getting Found Online

Inbound Marketing Is About Much More Than Getting Found Online

You’ve read all the blogs, all the books and you’ve got this amazing blog. Your blog is Search Engine Optimised, you even got a very active social media community. The top of your Inbound Marketing funnel is overflowing, and while this is amazing, you’re only half way there.

When Inbound Marketing started, it started as a response to the negativity that was surrounding getting prospects via traditional “outbound marketing” methods. Things like advertising and direct mail were costing a lot of money and were not getting the results on prospective clients or leads as they used to do. People were getting tired of being interrupted by irrelevant marketing messages all the time. Customers were starting to perform their own research, they started using search engines and social media sites to get the information they needed to make their buying decisions.

By prioritising relevant and very useful content, companies were starting to attract customers to their website on the terms of the customer. Inbound Marketing was forming a valued and welcome alternative for the buyers.

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Posted in Content Marketing, Inbound Marketing, Lead Conversion, Social Media Marketing | no responses

The 9 Most Common Startup Marketing Mistakes

The Most Common Marketing Mistakes Made By Startups

As a startup founder, you have to wear many different hats within your organisation. Most times the teams are still very small so everyone needs to wear different hats in to get the company of the ground.

Startups face a number of unique challenges when it comes to marketing. With restricted budgets, limited resources, and a desperate need to get their name visible to the public, it puts entrepreneurs in a tight spot. Nine times out of ten, marketing is not even the founder’s speciality! And that’s why we tend to see the majority of startups making the same avoidable mistakes.

After working with startup founding teams for the last couple of years, we found the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. (assuming, of course, your startup is fixing a real problem).

In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all of the marketing efforts. Nine times out of ten, marketing is not the founder’s specialty. As the founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.

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Posted in Content Marketing, Email Marketing, Inspiration, Lead Conversion, Social Media Marketing | 5 responses

13 Tips For Successful Email Marketing Campaigns

13 Tips For Successful Email Marketing Campaigns

We already wrote about the importance of Email Marketing for your business in the past and have given you “6 Reasons Why Email Marketing Is Important For Your Internet Marketing”. Emails can help and build relationships with your leads, it can help you gather important data and help boost your marketing Return On Investment (ROI). While these reasons should already convince you enough about the importance of running email campaigns, many marketers end up falling short and missing their goals on the campaign’s returns in the end.

As a marketer, you need to pay close attention to your audience and your message to be able to build, execute and maintain a continuous effective email marketing campaign. You need to avoid the most common mistake of all: just simply blast your self-promotional message out there in the world. Continuing blasting that self-promotional message to your audience will only end up with your recipients hitting that delete button more than opening your message, or even worse unsubscribing from your mailing list.

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Posted in Content Marketing, Email Marketing | 5 responses

33 Promotion Tactics To Include In Your Content Marketing Strategy

Content Promotion Strategies: 33 Ways to Get Traffic

“If you write great content, people will find it.” While that’s certainly a nice dream of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.

Over 2 million blog posts are published to the web each day. Making it much harder than ever to build an audience and get people to notice you. According to an older blog post by Neil Patel, content creation is only half the battle – the rest is gaining notice.

no traffic = no conversions
So while it’s tempting to celebrate after you finished publishing your newly created content for lead generation, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it, you’ve got to actively promote it to your audience.

But that’s where a lot of us get stuck. What else can we do to get people to notice, and hopefully convert on, that new piece of content you created?

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Posted in Content Marketing, Email Marketing, Social Media Marketing | 3 responses

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