In a previous blogpost, we talked about curating content to make the life of your content marketing a lot easier. Not all content should be created by yourself (unless you have an enormous budget and can afford the time and money to spend on creating all content yourself).
So what other ways are there to leverage the content of other to help you grow your online presence and help increase your visibility online?
Try looking into User Generated Content.
Putting your customers in control of creating content can be a bit scary for a lot of brands, but it also will help you to grow your content offering significantly, develop and strengthen the relationship you have with your users and all that content linking back to your brand can increase your SEO significantly as well.
The final reason is best described by Aaron Orendorff:
You are not your company’s best salesperson.
In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC).
So how can you tap into this world and make User Generated Content work for your company?