Inbound Rocket

How to Growth Hack Your Content Marketing

How to Growth Hack Your Content Marketing

We’re living in a revolutionary time. The world is getting smaller and smaller every day. Email, social networks, blog, videos, audio and all sorts of other media are bringing us closer together every day.

As a result of every person now can start a company from the comfort of their couch and become successful. But this also means because the playing field is levelled more and more people are taking the plunge and want to start their company.

Everything and every one is getting connected. And because of all of this, there are also more and more advertising and marketing messages flooding into out lives.

To stay relevant in this overly connected world, content became the key to attract and engage your potential audience. It is the driver of attention. For a consumer to get excited about something, to be compelled by something, it comes down to attention.

Attention is the glue that sticks everything together and keeps the funnel moving. But while every business tries to finds its niche in this connected world. While everyone is trying to create their content marketing strategy, the lower barrier of entrance makes the grabbing of your ideal consumer’s attention more difficult than ever.

On a different side of the marketing spectrum, another trend emerged over the lat couple of years. The idea of “growth hacking”. And although it might have a negative sound to it, it doesn’t involve any sharp-edged tools, only a handful of sharp-edged tactics that could prove to be extremely beneficial for your business.

After all, it is about bringing in more traffic, putting more users at the top of the conversion funnel and turning them into the customer.

This does sound familiar for everyone doing content marketing for their job, right? With each piece of content, you hope to secure more visitors and gain more traction for whatever it is that you’re selling. You want to see results, and both growth hacking and content marketing are about getting results.

In today’s blog post, we’re going to dive into Growth Hacking and see how this can help you step up your Content Marketing game. But before we start, let’s first have a deeper look into Growth Hacking.

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Posted in Content Marketing | 2 responses

The Skyscraper Technique, A Proven Framework To Boost Your Traffic

The Skyscraper Technique, a Proven Framework To Boost Your Traffic

Content marketing has been on the rise for some time now. As a result, it is becoming increasingly more difficult to capture the attention of your target audience. Are you experiencing more and more problems to deliver your content to meet your leads and customers expectations? Do you need to spend more and more advertising budget to get that traffic in?

As a result from, this battle for attention, content marketers are getting more and more creative. They start to experiment with new mediums to place their content; anyone tried Anchor yet? They start to varying their approaches the bring in that consistent flow of leads. From listicles to infographics, to video content, to podcasts. You need to come up with new types of content that resonate with your audience.

Only the fittest brands survive. Brands need to turn into a chameleon, not a dinosaur to stay relevant for their audiences.

So what can you do to remain relevant in the content marketing game? Try the Skyscraper technique.

“It’s human nature to be attracted to the best.”
— Brian Dean (Backlinko.com)

That’s why the world’s tallest building (the Burj Khalifa) attracts almost 2 million visitors per year. The Skyscraper Technique (coined by Brian Dean of Backlinko.com) is a content-driven link building technique that takes advantage of this. It is designed to help you create content that drives traffic and helps you keep driving traffic.

In this article, we’ll walk you through the technique and show you, how you can use it for your business to get that evergreen traffic arriving at your front door.

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Posted in Content Marketing, Inbound Marketing | one respons

High-Selling Content: How to Write Amazing Product Descriptions

High-Selling Content: How to Write Amazing Product Descriptions

This is a guest post by Stacey Marone.

The product descriptions play an important role in your goal to achieve more sales. If your website’s content doesn’t entice buyers to purchase the products, the chances of increasing revenue are very low. However, there are several strategies you can rely on if you want to boost your description writing skills.

First of all, ask yourself this question: how powerful are your current product descriptions? If you’re getting the sales you’re aiming for; they are probably all right. If, however, you don’t find the number of buyers to be increasing, you need to make some immediate changes in this aspect. We’ll suggest few tips for you to implement to start writing amazing product descriptions.

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Posted in Content Marketing | one respons

Content Marketing Basics: How To Start A Successful Blog

Content Marketing Basics: How To Start A Successful Blog

By now, we’ve given you already a lot of different articles about the importance of Content Marketing in today’s world. And we think you know that starting a blog is one of the easiest ways to share your ideas and expertise with the world.

So you’ve decided to give this Content Marketing a “go” for your company and are thinking to yourself what I should do now?

We know that for a lot of people starting a blog sounds like a complicated thing. But is it?

It used to be that you needed to have lots of technical skills and know about all these acronyms like HTML, CSS or PHP. But nowadays starting a blog is almost as simple as sending someone an email. That is if you follow our guidelines we’ve put down in this article for you.

If you follow our step-by-step instructions, you will be able to set up and make your blog, avoiding common mistakes and getting started on the right tracks. And the best thing? No technical skills are required!

Ready? Let’s go!

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Posted in Content Marketing, Inbound Marketing | 8 responses

8 Marketing Automation Mistakes You Might be Making And What To Do About it

8 Marketing Automation Mistakes You Might be Making And What To Do About it

Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. Communications that help nurture them from a prospect to lead, to a customer and in the long run even to brand advocates.

Marketing Automation works in parallel with the efforts of your sales team. It can shorten their sales cycles, decrease the cost per lead and improve customer retention.

Sounds like an ideal world scenario right?

It sounds like such a holy grail that according to research by Pardot in 2013 at that time already:

A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.

And although marketing automation adaptation has exploded in the last couple of years, too many marketers still make a lot of mistakes in the implementation and usage of their marketing automation tools. Like any tool, marketing automation is only as good as the person using it. If you fail to set up your tools in a proper way this can lead to frustration in the short team and lots of missed opportunities in the long term.

So what are some of the most made mistakes by companies of any size in regards to marketing automation and how to fix them? Let’s dive in.

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Posted in Content Marketing, Inbound Marketing, Social Media Marketing | 15 responses

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Buyer’s Journey

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Buyer's Journey

Over the last decade, the world of (online) marketing has changed. There used to be a time when you could just advertise at random places, and you could expect a steady stream of click through to your website.

The very first banner ever even had a Click Through Rate (CTR) of 44%, nowadays companies are jumping through the roof when they 0.44%, with an average CTR at the moment of 0.17% according to benchmarks by DoubleClick.

Today’s consumers have changed. They are either “banner blind” and blocking out the advertisements on website mentally or have ad-blockers installed. They look beyond logos, overlook your promotions and won’t sign up for your newsletter. Today’s consumers only need the information when they want it, delivered to them in a format they want it.

If you’re broadcasting your products or services to your target audience, good luck trying to sell to them. Consumers want to start a dialogue with you, and they don’t like being told what to choose and what to buy. So how do you make your potential customers notice you?

You do this by being helpful, hence the birth of Content Marketing.

But with everybody diving into Content marketing nowadays, it becomes more and more difficult to cut through the noise and get your content delivered to your potential customers. And what happens next? While different Content Marketing Strategies might have a different purpose (lead generation, brand awareness, website traffic, etc.) the end goal should always be the same – to increase revenue and drive more business.

In the old days it was the sales team that used to shoulder the sales funnel or buyer’s journey, but nowadays the buyer’s journey has transformed into more touch points across different channels. Quality content provides more than just a great way for marketers to connect with new audiences; it also helps your sales department better. With the right content, your sales staff can:

  • Be better prepared for their sales conversations;
  • Get better-qualified leads
  • Gain access to selling tools to engage more effectively
  • Learn more about their audience through analytics

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Posted in Content Marketing | 2 responses

Seven Tips For Creating The Optimal Cross-Channel User Experience

Seven Tips For Creating The Optimal Cross-Channel User Experience

Nowadays users interact with your company through many different channels. What might start on the web, might go to mobile and tablet applications, emails, print, radio, social media, by talking to your employees on the phone for customer support, etc., etc.

When users engage with your company through a particular channel, they don’t consider it to be the “email channel” or the “mobile channel” (as you might describe the different touch points internally). They just see it as one of the many interactions that make up their entire user experience with your company.

Cross-channel marketing or multi-channel marketing or omnichannel marketing or whatever term you prefer internally is all about engaging with your customers or leads across every channel and any device you might think of.

The subject itself is something you might have heard about before somewhere. Although you might have thought about it before, or you might already dipped your toes a bit in the water regarding cross-channel user experiences, a lot of companies are still missing out on a lot of opportunities to make it work for their business.

Having a consistent customer experience across different channels increases the brand awareness and helps deliver a higher conversion in the end. But what are the items that a good User Experience design needs to adhere to achieve this? Resmini and Rosati, authors of the book Pervasive Information Architecture, Designing Cross-Channel User Experiences defined seven items to keep in mind when designing a cross-channel experience:

  1. Customer focused
  2. Consistent
  3. Recognisable
  4. Channel Specific
  5. Complementary
  6. Measurable
  7. Anchored within the organisation.

Let’s dive into all seven, so you too can deliver an optimal cross-channel customer experience for your clients!

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Posted in Content Marketing, Inspiration | one respons

How To Hire A Professional Content Marketer For Your Business: Tips And Tools

How To Hire A Professional Content Marketer For Your Business: Tips And Tools

This is a guest post by Gloria Kopp.

As a small to medium sized company, it’s typical to have an ‘all hands on board’ approach to operating. You are often made to wear multiple hats and do a variety of different jobs, which can not only be overwhelming but may also extend beyond the capabilities of your skillset. Because of this, outsourcing certain tasks can start to make a great deal of sense.

You will quickly find that content creation is a large portion of keeping your business updated and relevant online. Search engines and readers alike love to see fresh, new content, updated regularly. While you could spend all of your time dedicated to this task, delegating it to a professional leaves you free to focus on the rest of your business needs.

The person you choose to create and market the content for your business will essentially become the voice of your company and brand. It’s for this reason that this is such an important decision when it comes to finding and hiring that person. Here are some excellent tips for what to look for when hiring your content marketer, so you attract and find the best person for the job, who will put the best face on your company.

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Posted in Content Marketing | 3 responses

A Classic Formula For Writing Headlines That Will Explode Your Business

The Headline Formula That Will Urge Your Readers To Click Every Time

Let us ask you a question, what made you click on this post’s headline — whether you saw it on Facebook, Twitter, Google, or in an email?

Maybe you clicked it because it promised to solve a problem for you — how to write better headlines?

Or maybe because it promised you could learn to start writing headlines the right away?

Just like when you want to write copy for an advertisement, when doing content marketing it is crucial, to begin with, a stunning, attention-grabbing headline.

According to David Ogilvy, also known as “The Father of Advertising”, author of Confessions of an Advertising Man:

“on average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80 percent of your client’s money.”

If you were not convinced yet, those should be some powerful words which should motivate you to start paying more attention to your headlines. Especially in today’s worlds where there is a rapidly shrinking attention span happening. Next, to that, there is advertisement everywhere and lots of content competing to get the attention of your target audience.

In other words, headlines are more important than ever!

In this blog post, we will talk you through an effective formula known as the Four U’s. The Four U’s is a strategy developed by Michael Masterson, and if you want to dig even deeper after reading this post, we suggest reading “The Copywriter’s Handbook” by Robert Bly – a must-read for copywriters, advertisers, and marketers.

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Posted in Content Marketing | 6 responses

Content Marketing KPI’s: How To Get Started

Content Marketing KPI's: How To Get Started

Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  🔥

As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat the circle again. You must measure the impact that your Content Marketing is having on your business. This holds true when you’re just starting with your Content Marketing or just periodically. You need to ask yourself three important questions:

  1. What is the desired or anticipated outcome?
  2. What data can and will be collected?
  3. What are the indicators of failure or success?

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Posted in Content Marketing, Lead Conversion | no responses

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