Just like starting your startup, with marketing you shouldn’t just dive straight into content marketing without a proper strategy. Without knowing who is the actual audience that you are writing for, you are sure to write content which is not engaging if targeted to the wrong buyer personas. You need to always understand your audience’s top concerns!
Creating buyer personas and journeys will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about; and understand where buyers find and consume information.
There is a lot that goes into effective content marketing. You need a lot of different kinds of content, you have to figure out how it all fits into your buying cycle, and you content has to adjust to the different media through which you share it.
So how do you do all that effectively? You start by creating buyer personas.
A new year has just kicked in, out of all the New Years resolution that you might have created for yourself, which is the one that is going to help (you kickstart) your business in 2015? Over at Inbound Rocket, we want 2015 make the year were we will start helping you by attracting more leads, letting you focus on what you do best and not having to worry about that lead generation.
Off course, we know as developers ourselves that you’ll likely spent hours upon hours perfecting your products. You take great pride in them want them to succeed. But what if you spend all that time and you don’t see the results you were hoping for? What if no one buys your product?
It can be a real letdown, that’s for sure. But before you toss your development dreams by the wayside, consider this for a moment: have you done everything within your power to market your product effectively? If you’re looking at your screen right now with a puzzled expression, I’ll take that as a “no.”
”If you have more money than brains, do outbound marketing. If you have more brains than money, do inbound marketing.” – Rand Fishkin, CEO, SEOmoz
Do you want to have the power to turn your website visitors into subscribers and customers? Today, we are extremely pleased to announce the birth of Inbound Rocket, a robust customer acquisition and lead generation plugin for WordPress that allows you to grow you business and maximize your growth.
It used to be that the size of your wallet determined the scope of your success. But no more. Now even the smallest of companies can attract the best-qualified leads, simply by offering the right content, to the right people, at the right time. And you don’t need a big wallet. You just need the right tools.
Most marketing software platforms are too costly and unmanageable for small businesses. Smaller teams don’t have the time to manage these big software installations, never mind the time required to use them properly. Sure, there are some free tools. But they’re often too different from each other to work well together, creating confusion and complications due to duplicated work and inefficiencies of scale.
So hello world, we are Inbound Rocket!
In short Inbound Rocket can be very helpful for anyone wanting to do lead generation using WordPress. We are about to start launching our very first version and we are really looking forward to your thoughts and feedback on our product. So sign-up now and give it a try!