The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your website or social media profiles are really interested in what you have to offer?
Two weeks we wrote an article with “9 Lead Generation Ideas to Boost Sales Now”, this week we put those questions to sales and marketing experts. These people do this day in and day out for their own startups and for their customers. So we asked them to share their top suggestions on how to find and connect with qualified sales leads.
The question we asked them all was:
If you are starting out with your company, just launching your product into the world or even wanting to generate sales for your (freelance) work, how do you generate good qualified leads.
Potential customers have not yet heard of your company, how do you attract those leads? Can you describe to us what is your ultimate growth technique and how can we implement that for our own companies?
Do you ever wish that there was an easy formula for writing persuasive (web) copy?
What if you could just follow a few rules to writing copy that converts visitors into buyers?
Or just drop a few words into a machine and your seductive copy rolls out at the other side?
Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.
You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.
That’s how good it is.
Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.
But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.
Last week, on the 21st of April, the moment was finally there. Mobilegeddon had arrived! Google updates its algorithm every now and then to make sure that whatever it is you’re searching for turns up in the first sets of search results.
Earlier there were already the Google Panda, Google Penguin and Google Hummingbird updates But the update from last week is specially focused around mobile. As of the 21st of April, Google is punishing websites that aren’t mobile-friendly and it’s ranking sites that are labeled as mobile-friendly higher on mobile results.
A brief history of Google Algorithm updates
In February 2011, Google released Google Panda. Panda aimed to rank sites of low-quality or “thin sites” lower in the search results. As a return of the update, higher quality sites would rank higher. Google has their own Quality Rating program for this, the program answers such questions as “would I trust this with my credit card?”, all of these questions would end up in helping Google to distinguish the difference between high and low-quality sites.
When it comes to engaging with your site’s users, conversions are the single most important aspects for you to focus on. Visitors are important to your site, but conversions are even better. Having lots of people visit your page won’t matter if they don’t read or view the content that you have, or worse, never come to you again.
In our previous blog post, we were discussion some basic metrics. We defined conversion rate as the total number of conversions (the ones you defined, could be sign ups to your newsletter, or people buying your ebook for example), by the number of visitors to your site.
#1 Setting up a baseline
The number of visitors to your site can be defined in two different ways, you can see them as Total Visitors or Total Unique Visitors. Whatever number you decide to choose, consistency is key. If you think that for your situation Total Unique Visitors gives a more accurate measure of your conversion rate than Total Visitors, be sure to use it consistently from there on. If you change this later on, of course, your trends will be off.
Conversion Rate Optimization is at the core of what we want to achieve here at Inbound Rocket. However conversion isn’t a word you hear every day in lots of media. Although looking at Google Trends for the last couple of years it is a term which is on the rise:
So we thought, let’s take a moment to explain what Conversion Rate Optimization is and why it’s so important for you and your business.
What is Conversion
Conversion is simply the process of moving from one state of being to another. You can have a conversion when you move from student to work or from amateur to professional for example. In the online marketing world, however, we’re talking about visitors moving towards subscribers or prospects and their relation to your company.
In our previous blog post, we started talking about the most common WordPress errors and how you could fix them. We talked about the following problems:
- Internal Server Error
- Syntax Error in WordPress
- Auto-Update Failed
- Error Establishing A Database Connection
- Briefly Unavailable for Scheduled Maintenance Error in WordPress
- Sidebar Below Content Error
Today we will continue on our journey to help you get rid of those pesky WordPress errors, so you can focus on your business again.
Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!