Inbound Rocket

Lead Generation: Best Tips From The Experts

The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your website or social media profiles are really interested in what you have to offer?

Two weeks we wrote an article with “9 Lead Generation Ideas to Boost Sales Now”, this week we put those questions to sales and marketing experts. These people do this day in and day out for their own startups and for their customers. So we asked them to share their top suggestions on how to find and connect with qualified sales leads.

The question we asked them all was:

If you are starting out with your company, just launching your product into the world or even wanting to generate sales for your (freelance) work, how do you generate good qualified leads.
Potential customers have not yet heard of your company, how do you attract those leads? Can you describe to us what is your ultimate growth technique and how can we implement that for our own companies?

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Posted in Inspiration, Lead Conversion | 5 responses

33 Promotion Tactics To Include In Your Content Marketing Strategy

Content Promotion Strategies: 33 Ways to Get Traffic

“If you write great content, people will find it.” While that’s certainly a nice dream of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.

Over 2 million blog posts are published to the web each day. Making it much harder than ever to build an audience and get people to notice you. According to an older blog post by Neil Patel, content creation is only half the battle – the rest is gaining notice.

no traffic = no conversions
So while it’s tempting to celebrate after you finished publishing your newly created content for lead generation, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it, you’ve got to actively promote it to your audience.

But that’s where a lot of us get stuck. What else can we do to get people to notice, and hopefully convert on, that new piece of content you created?

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Posted in Content Marketing, Email Marketing, Social Media Marketing | 4 responses

9 Lead Generation Ideas to Boost Sales Now

9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning campaigns and creating content. All while keeping the end goal in mind of generating new leads that hopefully will eventually turn into paying customers.

We know that a steady stream of leads is an essential part of making sure your business stays in business. However, sometimes it’s tough to know which lead generation tactics are going to boost your sales and which are going to flop. Coming up with effective ways to attract and convert qualified leads is easier said than done.

That’s why we thought to give you a little bit of inspiration to help you get going. In this article, we will share 9 clever lead generation ideas to you can implement immediately to boost your conversions.

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Posted in Content Marketing, Inspiration, Lead Conversion, Social Media Marketing | 6 responses

The 4-Step Formula For More Persuasive Copy

AIDA: A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?

What if you could just follow a few rules to writing copy that converts visitors into buyers?

Or just drop a few words into a machine and your seductive copy rolls out at the other side?

Well, at Inbound Rocket we don’t have a robot that automatically generates copy that sells. But we have a formula that will help you write more persuasive copy.

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

That’s how good it is.

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Posted in Content Marketing, Email Marketing | no responses

4 Ways To Measure The Value Of Your Inbound Marketing

4 Ways To Measure The Value Of Your Inbound Marketing

Inbound Marketing is getting a hotter and hotter term nowadays. And off course it should be! When done properly it is a powerful way to reach your audience, to leverage and build brand advocates (even outside your current customers), position yourself as a thought leader in your industry, but one of the most sought after reasons is to build relationships and nurture potential customers through your sales funnel.

In the end though everyone wants to get something out of any of their marketing efforts. A Return On Investment (ROI). Because spending money on online advertising, can give you easily concrete data on how many clicks etc. for a lot of people Inbound Marketing ends up being a bit vague. You might end up with questions like:

  • Once I get my Inbound Marketing up and running, what do I measure?
  • What are the numbers I’m looking for?
  • Why do I need to analyse anyway?

There are hundreds of possible metrics to choose from, and almost all of them provide some measurement of value for any company. Think of things like SEO rankings, the number of inbound links, number of articles published, content downloads, reach (e.g. Facebook fans / Likes / Shares, LinkedIn followers, Twitter followers / retweets / favourites blog subscribers), comments, clicks, traffics, leads.. and so many more.

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Posted in Content Marketing, Social Media Marketing | 3 responses

5 Strategies We Used to Get Over 150 Customer Conversations

5 Strategies We Used to Get Over 150 Customer Conversations

Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.

But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.

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Posted in Inspiration, Open | 7 responses

Google’s Mobilegeddon: Everything You Need To Know For Your Business


Last week, on the 21st of April, the moment was finally there. Mobilegeddon had arrived! Google updates its algorithm every now and then to make sure that whatever it is you’re searching for turns up in the first sets of search results.
Earlier there were already the Google Panda, Google Penguin and Google Hummingbird updates But the update from last week is specially focused around mobile. As of the 21st of April, Google is punishing websites that aren’t mobile-friendly and it’s ranking sites that are labeled as mobile-friendly higher on mobile results.

A brief history of Google Algorithm updates

In February 2011, Google released Google Panda. Panda aimed to rank sites of low-quality or “thin sites” lower in the search results. As a return of the update, higher quality sites would rank higher. Google has their own Quality Rating program for this, the program answers such questions as “would I trust this with my credit card?”, all of these questions would end up in helping Google to distinguish the difference between high and low-quality sites.

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Posted in Releases | no responses

The Basics Of Conversion Rate Optimization In Three Simple Steps

The Basics of Conversion Rate Optimization in Three Simple Steps

When it comes to engaging with your site’s users, conversions are the single most important aspects for you to focus on. Visitors are important to your site, but conversions are even better. Having lots of people visit your page won’t matter if they don’t read or view the content that you have, or worse, never come to you again.

In our previous blog post, we were discussion some basic metrics. We defined conversion rate as the total number of conversions (the ones you defined, could be sign ups to your newsletter, or people buying your ebook for example), by the number of visitors to your site.

#1 Setting up a baseline

The number of visitors to your site can be defined in two different ways, you can see them as Total Visitors or Total Unique Visitors. Whatever number you decide to choose, consistency is key. If you think that for your situation Total Unique Visitors gives a more accurate measure of your conversion rate than Total Visitors, be sure to use it consistently from there on. If you change this later on, of course, your trends will be off.

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Posted in Lead Conversion | no responses

What is Conversion Rate Optimization and Why Should You Care?

What is Conversion Rate Optimization and Why Should You Care?

Conversion Rate Optimization is at the core of what we want to achieve here at Inbound Rocket. However conversion isn’t a word you hear every day in lots of media. Although looking at Google Trends for the last couple of years it is a term which is on the rise:

So we thought, let’s take a moment to explain what Conversion Rate Optimization is and why it’s so important for you and your business.

What is Conversion

Conversion is simply the process of moving from one state of being to another. You can have a conversion when you move from student to work or from amateur to professional for example. In the online marketing world, however, we’re talking about visitors moving towards subscribers or prospects and their relation to your company.

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Posted in Lead Conversion | no responses

WordPress Tips: Common WordPress Errors and How To Fix Them (part 2)

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 2)

In our previous blog post, we started talking about the most common WordPress errors and how you could fix them. We talked about the following problems:

  • Internal Server Error
  • Syntax Error in WordPress
  • Auto-Update Failed
  • Error Establishing A Database Connection
  • Briefly Unavailable for Scheduled Maintenance Error in WordPress
  • Sidebar Below Content Error

Today we will continue on our journey to help you get rid of those pesky WordPress errors, so you can focus on your business again.

Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!

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Posted in WordPress | no responses

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