Inbound Rocket

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

We all love WordPress, but sometimes it can drive us a bit crazy. While WordPress is really easy to use, everybody using WordPress has at least dealt once in their life with some of these common WordPress errors. If you are anything like us it can drive you quite crazy at the time the error is thrown in your face. It’s never fun.

But whenever WordPress decides to act up, don’t worry yourself too much, there is always a solution as you’re going to learn in this week’s post. Get ready to start focusing on building your company successful again, we are going to help you solve most common WordPress errors. Let’s start today with the first bunch!

Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!

Read more…

Posted in WordPress | one respons

7 Industry Experts On How To Build A Crazy High Converting Landing Page For Your Startup

We all understand the ongoing struggles startups have to increase user signups on their websites. When looking at the big boys and girls out there, it might look so easy! But don’t forget they by now have lots of resources and already have a big coverage, resulting in a big advantage when it comes to converting landing page visitors to sign up for their product.

But all of these startups had to start somewhere. They all started out just like you and me, with just a simple landing page trying to convert visitors into believing their vision of whatever it was they were building.

In the past week, we’ve had the wonderful opportunity to talk to some of our heroes in the marketing and startup markets. Hopefully, you’ll be able to learn as much from them as we’ve learned here at Inbound Rocket.

The basis for our conversation was the blog post “How to make great landing pages (with crazy high conversions)” and the simple question I had around this process.

If you are just starting out with your company, nobody ever heard of you or your product yet, your product might not even be finished yet, how do you convince people on your landing page to sign up? Things like social proof to make a stronger case for whatever it is you are building are non-existent yet for example. So what are the key treats for you as a founder to include on your startups landing page?

It might not be the most hard-hitting question that we could ask them, but we believe it is a vital question nonetheless. As you know a landing page is not about adding more and more information to hit that visitor with, it needs to be clean and clear within seconds. So maybe the question could be rephrased to “If nobody has ever heard of you or your startup yet, how would your landing page look like to convince users to signup..”

This is who they are, ranging from Marc Köhlbrugge (Betalist) to Oli Gardner (Unbounce) and all the brilliant minds in between. Oh and this is what they answered..

Read more…

Posted in Inspiration, Lead Conversion | 13 responses

How To Make Great Landing Pages (With Crazy High Conversions)

How To Make Great Landing Pages (With Crazy High Conversions)

So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got your Facebook ads working, and you’re getting lots of traffic.

People are visiting your site, but for some reason, it stays with just that: people visiting your site. You don’t see lots of conversion happening, and, to be honest, the numbers of new leads is not exciting. What could be going wrong?

Take a hard look at the individual page people are going to when the click through your ads. Do you have a good landing page? No? Then you’re essentially throwing your money down the drain.
Read more…

Posted in Lead Conversion | no responses

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

 

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.

Read more…

Posted in Content Marketing, Email Marketing | 44 responses

9 of the Best “Coming Soon” & Under Construction WordPress Themes and Plugins

So you figured out who your ideal customers are, you started talking with them, and you started to validate your assumptions. What can we do next? It’s time to let the world start knowing that you are out there. It’s time to start launching your website and try convincing people about what you are building is worth their time and money. The easiest way is to use a coming soon WordPress theme.

Having a coming soon page is really beneficial, you can easily collect email addresses and start building your online presence even before launching your entire site. These email addresses can be used to get even more validation for the problem you are trying to solve (more on how we use that process later on in a different post). Next to that these email addresses can be used to keep your visitors informed about the big moment you are ready to launch.

On our landing page, we use this same strategy to attract email subscribers. We have a landing page up and running and off course by now we have a blog attached to it, which helps us with generating traffic and more email subscribers. Some would say to get a bigger email list you should even offer some kind of freebie, but we are not really there yet since we are just starting out remember? Off course if you have the possibility you could always offer a freebie, or work with referrals to have those early subscribers get early access to the product you are building.

In today’s post, we will share 9 of the best WordPress Themes out there, for creating a coming soon page. We will present them in a random order so it all depends a bit on your own preference which one you should give a try.

Read more…

Posted in Inspiration, WordPress | no responses

9 Tips for Early Customer Development Conversations

9 Tips For Getting The  Most Out Of Your Early  Customer Development Conversations

In a time, where technological improvements have made is easier than ever before to start building your product idea straight away, the question is no longer if your product can be built, it’s whether or not anyone actually wants it. Customer Development is used to help you stop wasting time and money on products that people don’t want. Next to validating your startup idea it can, of course, be used to identify problems and to optimise ideas or existing products.

We touched on the subject of Customer Development before in our blog post from last week, this week we are going to dive a bit deeper into the subject on how to actually get the most out of these conversations.

Below are 9 key tips and principles for practicing Customer Development effectively.

#1 Don’t pitch your idea at first

One of the most natural things, when you start talking to people, is to go into an automatic pitch mode. However pitching an idea instead of trying to have a conversation where you try to find out about people’s problems will result in learning less about your potential customers. You will get biased answers that can lead you down the wrong path. The goal of Customer Development is not just to validate or invalidate your idea, but mostly it is to learn what is valuable for your customers and optimise whatever it is you are building. People are naturally inclined to agree with whatever you are telling and to compliment you, so when you are talking about this “brilliant” idea which you are putting blood and sweat in, of course, they will love it! Because of this you will miss out on learning key insights. Pitching and potentially even selling should only be used after you are confident that you’re solving a real problem. And even when you do that and people say the love it, let them get their wallet out straight away to prove they are not just trying to blow you off.

Read more…

Posted in Open | 4 responses

Stop Wasting Time: How to Prove You’re Building the Right Product

Stop Wasting Time: How to Prove You’re Building the Right Product

You know what the biggest reason companies fail? They are trying to solve a problem that doesn’t exist. People don’t care what you’re doing and they just don’t think the problem is big enough for them to start paying for your solution. In other words: Throughout the lifetime of any successful organisation, customer feedback is critical.

But how do you get customer feedback if you’re just starting out and you don’t have any customers yet? A lot of startups just start building and hope that whenever they build something beautiful the customers will come running, waving their credit cards and all will be well. The better way, of course, is to try to find validation for your idea before you start building, making sure you are not wasting your time.

So how did we get and how are we still getting more and more validation here at Inbound Rocket? How did we start from a blank canvas, and come to the conclusion this idea we were having might be more than just an idea? Time to talk to you about Customer Development.

Read more…

Posted in Inspiration, Open | 8 responses

How to Find Your Ideal Customers on Social Media

 

How to Find Your Ideal Customers on Social Media

Last week we wrote about setting up buyer personas using Google Analytics. By now you should be knowing that, when you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
So how do we create an even better understanding of your ideal customer, how do you discover more about your customers using Social Media?

Read more…

Posted in Content Marketing, Social Media Marketing | 5 responses

How to Build Better Buyer Personas to Drive Killer Content (Bonustip: use Google Analytics)

How to Build Better Buyer Personas to Drive Killer Content

Just like starting your startup, with marketing you shouldn’t just dive straight into content marketing without a proper strategy. Without knowing who is the actual audience that you are writing for, you are sure to write content which is not engaging if targeted to the wrong buyer personas. You need to always understand your audience’s top concerns!

Creating buyer personas and journeys will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about; and understand where buyers find and consume information.

There is a lot that goes into effective content marketing. You need a lot of different kinds of content, you have to figure out how it all fits into your buying cycle, and you content has to adjust to the different media through which you share it.

So how do you do all that effectively? You start by creating buyer personas.

Read more…

Posted in Content Marketing | 4 responses

Why Use WordPress For Building Your (Inbound) Marketing Platform?

Inbound Marketing

With the rise of Inbound Marketing and Email Marketing, your company website is quickly becoming an essential part of doing your business online. WordPress might have started as a blogging platform when it got first released, but it’s become much, much more. Over the years, it’s evolved into an easy-to-use and popular content management system that allows business owners to market their products and services online.

Inbound Marketing

Inbound Marketing is vital to the success of a business online. It used to be that companies could market their products through outbound marketing tactics like advertising and buying email lists. With 86% of the people skipping TV ads and 44% of direct mail never being opened, these methods are now viewed as non-authentic. Outbound Marketing is, therefore, unlikely to attract large numbers of customers or help you increase your conversion rates.

Instead, the most successful companies rely on inbound marketing and focus on creating content to attract users. Companies who use WordPress are better equipped to promote their products and products and services through the usage of blog posts, landing pages and email marketing. By using WordPress, you can make your website the platform for all your marketing efforts by taking advantage of the large community, well-designed themes and the valuable plugins.
Read more…

Posted in Content Marketing, Email Marketing, Inspiration, Social Media Marketing | no responses

Pin It on Pinterest

×

Awesome, actionable marketing advice. Delivered weekly.

Join over 2,000 good-looking folks who get our latest content first 🙂


Here’s what you can expect from us.

And don’t worry, we hate spam too! You can unsubscribe at any time.