Inbound Rocket

Marketing Automation: Things We Can’t Do Without in 2016

Marketing Automation: Things We Can't Do Without in 2016

For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.

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Posted in Inbound Marketing, Lead Conversion | no responses

7 Ways to Get Quality Backlinks to Your Website

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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Posted in Content Marketing, Inbound Marketing | 28 responses

Republishing Repurposing And Reinventing Your Content Using Linkedin Pulse And Medium

Expanding Your Publications Reach By Posting On Linkedin And Medium

Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.

In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?

Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.

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Posted in Content Marketing | 12 responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

How To Pick A Great Brand Name (and Domain Too)

Branding Essentials: How To Come Up With The Best Name For Your Startup

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding your company. We also talked about the 6 P’s of branding, which help you make up your brand story (positioning, promise, personas, personality, product, and pricing).

Every brand story, however, needs a hero, somebody who people can relate too. Recognition will start with your brand name.The name appears on your website, your business cards, your social networks, your product, and everywhere else. In both offline and online, to identify your company and your company’s products and services. Today we will be looking into one of the most frustrated items around branding: the naming of your startup.

Naming your newly founded company is often met with a lot of frustration. It’s hard enough to come up with a name that isn’t already in use, but in the end, your entire team has to agree on the name as well. At the end to only found out, you forgot to check if the Twitter, Facebook or any other social handle wasn’t already taken and you’ve got to start your searching from scratch again.

Not to put you under even more stress, but getting the right name for your new company can help make or break your branding. For example, in 1997, athletic gear company, Reebok, launched a new women’s running shoe with the name Incubus. The big problem was, though that an incubus is a male demon who visits women in their sleep to rape them, as pointed out by a newspaper in Arizona. Reebok recalled 18,000 boxes of shoes and had to apologise for the mistake they made.

So how do you come up with a good and effective name? What things should you do (or do not do) when naming your company?

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Posted in Inbound Marketing, Inspiration, Minimum Viable Brand, Social Media Marketing | 5 responses

Branding Essentials: How To Build Your Brand Story

Brand Essentials - How to Create an Authentic Brand Story

In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, and pricing.

Most marketers spend countless hours (either in college or at your work) learning about the 4Ps of Marketing. Philip Kotler has left an enormous impact on the industry. Product, Price, Promotion, Place.

A lot has changed in the world since these were first introduced. As a follow-up on our previous post in which we gave an intro into how you can utilise “lean” startup principles to start building your brand. We talked about different ways to describe what a brand is, but what is it that a brand does?

A brand is something intangible, but for most business their brand is or becomes their most important asset over time. An amazing brand will help influence the choices your potential customers, employees, or even your investors are making. In today’s world with so much different choice, such an influence becomes crucial for commercial success and the creation of value.

But that still leaves us with big questions about how to grow your brand.

Why do some brands acquire market share faster than their competitors? Why does the marketing of one brand seem more effective than that of others? What makes a brand powerful?

Today we will be looking into the six essential parts, which make up any great brand story:

  1. Positioning – How are you useful for your customer?
  2. Promise – What do you promise to do for your customer?
  3. Personas – Who are the heroes in your story? Who are the persons you’re trying to help?
  4. Personality – Who are you?
  5. Product – What will you offer, over time?
  6. Pricing – How much is this going to cost your customer?

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Posted in Inbound Marketing, Minimum Viable Brand, Social Media Marketing | 3 responses

How Startups Can Utilize Lean Principles For Branding

How Startups Can Utilize “Lean" Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.

Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?

Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.

Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.

—David Ogilvy

Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!

Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.

Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.

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Posted in Content Marketing, Inbound Marketing, Inspiration, Minimum Viable Brand | 6 responses

6 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

6 Big Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

Conversion Rate Optimization (CRO) is a practice that never stops. There are always new things you can try optimizing to get even higher conversions.  Previous articles around CRO included “The Basics Of Conversion Rate Optimization In Three Simple Steps”, “What is Conversion Rate Optimization and Why Should You Care?”, “How To Do Conversion Optimization With Almost No Traffic”, to name a few.

However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.

Internet Marketing today is much more challenging than ever before. Technology and tools available to everyone are getting better every day, but this makes it also easier for your competitors to start using these tools, not to mention the ever growing improvement of the knowledge of the buyers of your product. All of these end up, with making it harder to achieve your business goals.

Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit skeptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.

When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.

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Posted in Lead Conversion | no responses

The 8 Deathly Content Marketing Mistakes

8 Content Marketing Mistakes And How To Fix Them

Content Marketing is huge; we’ve been writing some articles about it already on our blog before. However, very few content marketer hit a home run every time to produce a new set of content and release it upon the world.

Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and as a helpful resource for information your targeted customer is looking for.

We’ve all encountered content which took us hours to create and ending up with little to no traction and little to no conversion. Although it might feel like a failure to you personally, these however are excellent learning experiences and help you to define your content marketing strategy better. Mistakes can provide lots of insights, and if you look at them correctly, it can help you avoid making these mistakes in the future.

Knowing what to look for, and how to fix the issues you find, is the first hurdle to take. To help you get started on the right track in this weeks follow-up post on content marketing, we’ve gathered 8 insights into content marketing mistakes we all are making and how to fix them.

So, stop your content creation efforts for a couple of minutes, finish reading this post first and make sure you’re efforts will be even more successful.

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Posted in Content Marketing | 6 responses

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