Conversion Rate Optimization (CRO) is a practice that never stops. There are always new things you can try optimizing to get even higher conversions. Previous articles around CRO included “The Basics Of Conversion Rate Optimization In Three Simple Steps”, “What is Conversion Rate Optimization and Why Should You Care?”, “How To Do Conversion Optimization With Almost No Traffic”, to name a few.
However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.
Internet Marketing today is much more challenging than ever before. Technology and tools available to everyone are getting better every day, but this makes it also easier for your competitors to start using these tools, not to mention the ever growing improvement of the knowledge of the buyers of your product. All of these end up, with making it harder to achieve your business goals.
Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit skeptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.
When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.