Inbound Rocket

How to Come Up with Great Blog Post Ideas Consistently

How To Come Up With Great Blog Post Ideas Consistently

If you’ve been following our blog for some time now, you should know that content marketing is a powerful way to market your company online. It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But how many times has this happened to you? You sit down to write a blog post and… nothing.

You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to ensure consistent traffic, leads, and conversions?

Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

  1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
  2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.

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Posted in Content Marketing, Inspiration | 13 responses

SEO Strategies To Get Your Startup Off The Ground

SEO Strategies To Get Your Startup Off The Ground
Startups are very fragile. In fact, they are so fragile that the vast majority of them doesn’t make it past year 2 or 3. There are innumerable reasons as to why this happens and among those reasons is that they often simply do not find enough customers to become financially viable. And when a startup has difficulties doing this, the support of investors also tends to weaken.

In today’s world, startups are just as likely to find customers online as they are offline. In fact, for many of them, the customers will almost exclusively exist and do business online. Some of them will not even exist outside the web.

As a result, it becomes quite obvious that a startup needs to be as visible as possible online if it is to survive and as we all know it, no one (or at least almost no one) is visible online without a bit of Search Engine Optimisation (SEO).

In short, a startup simply has to do SEO if it is to survive.

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Posted in Content Marketing, Inspiration | no responses

7 Industry Experts Share Their Best Kept Social Media Secrets

Industry Experts Share Their Best Kept Social Media Secrets

Every company is different; every social media network has its quirks.

If you’re a startup, it can be difficult to get started with your marketing efforts on social media. How did other companies deal with these struggles?

Are you looking to step up your social media marketing game?

Wondering what tools and tactics the pros are using?

We asked some top social media experts to share us their tools and tactics. The question we asked all of them was:

If you are starting out with your company, maybe you’re in the pre-launch phase or your just launched the first version of your product. How do you build your social media following when no-one ever heard about you yet?

How did you build engagement with your new followers and how did you attract them in the first place? What networks did you use?

Can you describe your ultimate growth technique for building and launching your company on social media and how can people implement that for their companies?

In this article, we’re going to look at their answers, and you’ll discover seven ways you can start and stay ahead of your competitors on the social media curve. This is who they are, from William Harris (Elumynt) to Sujan Patel (Web Profits) and all the brilliant minds in between.

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Posted in Content Marketing, Inspiration, Social Media Marketing | 6 responses

Subject Line Strategies Guaranteed to Increase Your Open Rates

Subject Line Strategies Guaranteed to Increase Your Open RatesEverybody knows the importance of email marketing. More than 34% of the people worldwide use email. But if you look at your inbox, how many unread emails do you’ve got? 400? 900? Or maybe, if you’re like us and are subscribed to countless different mailing list, 6.702 emails? And that is only in our inbox (not counting every email that is automatically sorted out using rules in our Gmail).

Everyone gets tonnes of emails every day, and a lot of them are never opened. The chances of your email being ignored are pretty high. No matter what you might think, people do judge emails by their subject lines.

According to research done by Convince and Convert, 33% of email recipients decide if they are going to open your email or not based on only the subject line and 69% of email recipients also report email as spam based solely on the subject line.

Knowing this you might start to rethink your subject lines. After all, you do want your email to get open-end, read, and clicked right? Knowing that it all start with the subject line, let’s dive into some tips actionable tips you can start implementing straight away.

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Posted in Content Marketing, Email Marketing | 4 responses

Branding Essentials: Finding Your Brand’s Voice

Branding Essentials: Finding Your Brands' Voice

If there was no logo or no company name next to your posts on social media or your blog items. Do you sound different, unique—like yourself? Or do you sound like everyone else… including your competitors?

Would someone who is viewing your content on different channels know it all came from the same brand? Could your potential target audience identify the content as coming from your brand?

In a previous post, we already talked about How to Create an Authentic Brand Story and 5 Easy Steps For Building A Great Visual Brand as part of the process of building your brand. And just as you took the time to think off, create and test your brand story and the visuals elements that make for your brand, if you don’t pay attention, you can end up with a scattered and non-consistent tone of voice in the content you produce across your entire marketing ecosystem. A non-consistent tone of voice that doesn’t provide a consistent picture of your brand.

This inconsistent brand experience becomes even harder to keep under control when your organisation grows. You start hiring freelancers, or more people to help produce content, and how do you keep it consistent when you’re not the only one anymore who creates your company’s content?

You may ask yourself, why a brand voice matters. Isn’t it enough to make your brand sound more human? The tone of voice of your brand, though, isn’t about sounding more human. It’s about being consistent with the voice you’re creating. Being recognisable for the people reading your content, ranging from social media posts to newsletters, to “What’s New” messages in the app store.

Making sure that even if you forgot to include your logo or name in one of your writings, people would still know it is about you.

Just like creating your Brand Story and your brand visual template, you need to create a Brand Voice Template to have something to fall back to. Here at Inbound Rocket we got you covered though and outlined a seven-step guide to establish, create, and maintain your brand’s tone of voice to drive consistency in your content marketing efforts.

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Posted in Minimum Viable Brand | no responses

A Step By Step Guide To Create Your Own Social Media Strategy

From Zero To Social Media Hero In Just Eleven Steps

For many businesses, the thought of starting on Social Media can be overwhelming. After all, there are so many networks available, and all of these networks are always adding new features. New features, that you’ve got to learn about and integrate into your plans.

As a startup or small business, you don’t have a full-time team or even a person available for you to do all this work. Therefore, the success of you and your company on Social Media depends on you creating a straightforward and actionable strategy that fits with the people you’ve got available and with your goals.

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Posted in Minimum Viable Brand, Social Media Marketing | one respons

How to (Ethically) Steal Content to Build Your Business

Content Creation: How to Steal Your Way to Successful Content

Today, we will explore one of the seven deadly sins of marketing – stealing content. But, wait… isn’t that a black hat tactic? Why are we discussing theft in a place like this? Well, it is time for a revelation. In truth, there is one way to steal content in a purely white hat fashion: steal it from yourself.

All of us have published interesting infographics, blog posts, videos, and emails that stand out from the rest and receive significant engagement (we secretly wish all of our content could bless us this way). If only we could reuse the content that shines a little brighter, without negatively affecting SEO… Well, we can, and here is how.

Why Wouldn’t We Want to Reuse Content?

Before we begin “repurposing” our online content, we need to understand what can go wrong. Duplicate content can have a detrimental effect on SEO. Even if we copy content from ourselves, this can appear deceptive in the eyes of search engines. Though it won’t get our content banned, having duplicate or very similar information at more than one URL will force Google to choose only one page to index. If the search engine happens to pick an externally-hosted piece, our websites can lose page rank. Losing our page rank position is what we want to avoid at all costs.

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Posted in Content Marketing, Inspiration | one respons

6 Easy Ways to Increase Sales This Holiday Season

6 Ways to Highly Effective Holiday Marketing Strategies

If you look around you at this time of the year, you will notice lots of happy faces and people getting excited about the upcoming holidays. Us humans, we love the holidays, festivities and any special occasion on which we can celebrate. It’s the time of the year where you can dress up a bit more fancy, get festive, be surrounded by family, friends and loved ones and do fun things.

Whether your startup is a B2B or B2C, with your marketing efforts throughout the year you’re promoting your products and services to someone, to people. In today’s article, we will be looking into why and how you with your company can join the holiday party, delight the right customers and boost your business’s product or service at the same time.

Why should your marketing include events and holidays?

Holidays are the perfect time to connect with your company’s prospects and celebrate those feelings of companionship and gratitude. As a marketer, you can leverage these feelings to have a deeper connection with your customers on an emotional level. This will help build trust and credibility.

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Posted in Inspiration | no responses

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | 4 responses

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