We already talked about the importance of Conversion Rate Optimization before and got the basics worked out for your company website to start with Conversion Rate Optimization. At its core conversion optimization is the idea of testing out different versions of your pages, different copy, different visuals, etc. to make the pages get as much conversion as possible.
“I have too little traffic to test; hence, I can’t do conversion optimization.”
However, to conduct a scientific test, you need enough visitors to increase your conversion rate and enough conversions to generate good results. According to Launchbit is saying that you need a minimum of 100 visitors to each landing page with at least 20 conversions for a test to achieve statistical significance (a recommended 95%).
But what if your website doesn’t quickly generate this amount of traffic and converts even less? This scenario happens to marketers quite often and leaves many wondering if split testing can be effective or if CRO is even right for their company.
The answers are: Of course it can and CRO is right for everyone. You just need a slightly different approach. Here’re a few ways that you can make CRO and testing more effective, even if you don’t have enough traffic.
One of the biggest challenges for a lot of B2B companies is generating leads. That’s why we started with Inbound Rocket in the first place, to help you as a business owner get more qualified leads from your website. But if your sales team struggles to follow-up on the leads you create as a marketer, then you’re effort are wasted.
When it comes to leads, traditional marketers would often wait for an optimum response time. However for online leads, this is a complete different story. When you get a new lead that comes from filling out a form after different page visits, those leads are still on your website and ready to start engaging. This means that these type of leads require a faster, more engaged response than a traditional lead which comes to you via offline conversions. You can easily compare these types of leads to incoming phone calls, for example, you would not let them wait for hours, would you?
In 2011, Dr. James Oldroyd performed a study called “The Short Life of Online Sales Leads”. In this study, he found that most companies are not fast enough in the way they follow-up leads. From the 2,240 companies examined, only 46% followed-up with a lead within 24 hours.
The speed in which your sales team follows up on the marketing lead is essential. A slow follow-up means losing business to a competitor whereas a quick follow up is more than likely to lead to a sale.
We’ve put together 4 easy tips to help you turn more website leads into paying customers.
Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, the ultimate goal is to get people to say “yes” to what we have to offer!
Yes to opening your email. Yes to clicking on a link. Yes to downloading, signing up, donating, or buying. And your job’s not over after just one yes — it takes several progressive “yeses” in order to move someone down your sales and marketing funnel, deeper into the buyers journey.
So how do you persuade more people to say “yes”?
When an offer is exclusive, scarce or in high demand, it becomes more desirable. Today we will look into creating irresistible elements for your offers, which can help overcome a leads’ typical doubt or concern. Why do these elements work? Because they all trigger a physiological reaction that makes the offer more valuable. If someone thinks the value of your offer is bigger than what you’re asking them for in return they are more likely to accept the offer. The higher this perceived value, the more irresistible the offer becomes!
So how do you create one of these irresistible offers? Let’s look into five different elements you can use..
We’ve spent the last seven months building Inbound Rocket to help scale and automate lead generation for you. Today, we’re excited to announce that we’re live and ready for prime time!
What our beta users are saying
“Been testing this plugin for the last couple of weeks as a beta-tester and I must say it is an excellent plugin for Inbound Marketing. I’m using it with email marketing and contact form 7 and we are able to refine our targets beyond the normal analytics.” – Will Martin founder at LiveDuel
“Less than five minutes to install and start using! This plugin has so much value, you’d be insane not to install it. It’s a must-have for any business owner, or someone concerned with lead generation. I love it. Built to solve real problems. Like the kind I use to have!” – Jeff SKI Kinsey, founder or co-founder of numerous tech start-ups, publisher, and investor.
How we use Inbound Rocket
We’ve been using Inbound Rocket for the last few months on our website to learn more about you and all the other visitors into what was important to you. This information helped us fine-tune all the little bits that make this plugin tick.
But enough about us, don’t wait any longer—download and install the plugin now!
If you need any help or ideas on how to best leverage Inbound Rocket, please don’t hesitate to reach out at any time. We want to ensure personally you get results like we have. And of course, if you’re running into any problems after or during the installation, let us know below in the comments as well, We’re here to help.
Now it’s time for us to head pop a small glass of champagne 😉 and then head back to working on making the plugin even better!
You’ve got your website up and running, you have your products on display, you started blogging and before you know it you have visitors ending up on your website. However as soon as they arrive, without any explanation they’re leaving again.
You have visitors coming and going, maybe after a couple of minutes, maybe even less. All the hours of work you’ve put into creating all that beautiful content seems a waste, the majority of your visitors aren’t staying around long enough to get past your landing page. Many of them visits once and may never return.
You could sit behind your computer staring at your screen, asking yourself why your visitors are not staying longer, or you can take some action.
This blog post is all about the latter, time to take some action!
We talked about Conversion Rate Optimization (CRO) before, giving you some intro into CRO and giving you the basics of CRO in three simple steps. Today we will dive a little deeper and we will be looking at the Bounce and Exit Rates of your website.
But before we start, let’s first understand what Bounce and Exit Rates are and what the difference between them is.
Bounce Rate: the % of visitors, who having entered on a particular page, go no further than that page during their session.
The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your website or social media profiles are really interested in what you have to offer?
Two weeks we wrote an article with “9 Lead Generation Ideas to Boost Sales Now”, this week we put those questions to sales and marketing experts. These people do this day in and day out for their own startups and for their customers. So we asked them to share their top suggestions on how to find and connect with qualified sales leads.
The question we asked them all was:
If you are starting out with your company, just launching your product into the world or even wanting to generate sales for your (freelance) work, how do you generate good qualified leads.
Potential customers have not yet heard of your company, how do you attract those leads? Can you describe to us what is your ultimate growth technique and how can we implement that for our own companies?