Inbound Rocket

5 Strategies We Used to Get Over 150 Customer Conversations

5 Strategies We Used to Get Over 150 Customer Conversations

Customer feedback is so important because it provides marketers and business owners with insights that they can use to improve their business, products and/or overall customer experience. Off course this is very useful at a later stage of your company when your product is actually ready and on the market, but even in the beginning it is crucial to start talking to people. After all, you don’t want to end up building a product nobody wants.

But how do you talk to your customers when you don’t have any yet? This is the first challenge most startups face and it’s exactly what we faced five months ago. As of today, we’ve had close to 150 conversations with people who are looking forward to starting using Inbound Rocket, either over email, in person or over (Skype) calls. Today we want to give you some insights into how you can get started with validating your business idea, so without further ado, here are 5 strategies we used to get over 150 customer interviews.

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Posted in Inspiration, Open | 7 responses

Google’s Mobilegeddon: Everything You Need To Know For Your Business

mobilegeddon

Last week, on the 21st of April, the moment was finally there. Mobilegeddon had arrived! Google updates its algorithm every now and then to make sure that whatever it is you’re searching for turns up in the first sets of search results.
Earlier there were already the Google Panda, Google Penguin and Google Hummingbird updates But the update from last week is specially focused around mobile. As of the 21st of April, Google is punishing websites that aren’t mobile-friendly and it’s ranking sites that are labeled as mobile-friendly higher on mobile results.

A brief history of Google Algorithm updates

In February 2011, Google released Google Panda. Panda aimed to rank sites of low-quality or “thin sites” lower in the search results. As a return of the update, higher quality sites would rank higher. Google has their own Quality Rating program for this, the program answers such questions as “would I trust this with my credit card?”, all of these questions would end up in helping Google to distinguish the difference between high and low-quality sites.

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Posted in Releases | no responses

The Basics Of Conversion Rate Optimization In Three Simple Steps

The Basics of Conversion Rate Optimization in Three Simple Steps

When it comes to engaging with your site’s users, conversions are the single most important aspects for you to focus on. Visitors are important to your site, but conversions are even better. Having lots of people visit your page won’t matter if they don’t read or view the content that you have, or worse, never come to you again.

In our previous blog post, we were discussion some basic metrics. We defined conversion rate as the total number of conversions (the ones you defined, could be sign ups to your newsletter, or people buying your ebook for example), by the number of visitors to your site.

#1 Setting up a baseline

The number of visitors to your site can be defined in two different ways, you can see them as Total Visitors or Total Unique Visitors. Whatever number you decide to choose, consistency is key. If you think that for your situation Total Unique Visitors gives a more accurate measure of your conversion rate than Total Visitors, be sure to use it consistently from there on. If you change this later on, of course, your trends will be off.

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Posted in Lead Conversion | no responses

What is Conversion Rate Optimization and Why Should You Care?

What is Conversion Rate Optimization and Why Should You Care?

Conversion Rate Optimization is at the core of what we want to achieve here at Inbound Rocket. However conversion isn’t a word you hear every day in lots of media. Although looking at Google Trends for the last couple of years it is a term which is on the rise:

So we thought, let’s take a moment to explain what Conversion Rate Optimization is and why it’s so important for you and your business.

What is Conversion

Conversion is simply the process of moving from one state of being to another. You can have a conversion when you move from student to work or from amateur to professional for example. In the online marketing world, however, we’re talking about visitors moving towards subscribers or prospects and their relation to your company.

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Posted in Lead Conversion | no responses

WordPress Tips: Common WordPress Errors and How To Fix Them (part 2)

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 2)

In our previous blog post, we started talking about the most common WordPress errors and how you could fix them. We talked about the following problems:

  • Internal Server Error
  • Syntax Error in WordPress
  • Auto-Update Failed
  • Error Establishing A Database Connection
  • Briefly Unavailable for Scheduled Maintenance Error in WordPress
  • Sidebar Below Content Error

Today we will continue on our journey to help you get rid of those pesky WordPress errors, so you can focus on your business again.

Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!

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Posted in WordPress | no responses

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

WordPress Tips: Common WordPress Errors And How To Fix Them (Part 1)

We all love WordPress, but sometimes it can drive us a bit crazy. While WordPress is really easy to use, everybody using WordPress has at least dealt once in their life with some of these common WordPress errors. If you are anything like us it can drive you quite crazy at the time the error is thrown in your face. It’s never fun.

But whenever WordPress decides to act up, don’t worry yourself too much, there is always a solution as you’re going to learn in this week’s post. Get ready to start focusing on building your company successful again, we are going to help you solve most common WordPress errors. Let’s start today with the first bunch!

Notice: Before trying to resolve any of the below errors, make sure to have a full backup of your WordPress site. If you don’t know how to do this, try contacting your hosting provider, they should be more than willing to help out!

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Posted in WordPress | one respons

7 Industry Experts On How To Build A Crazy High Converting Landing Page For Your Startup

We all understand the ongoing struggles startups have to increase user signups on their websites. When looking at the big boys and girls out there, it might look so easy! But don’t forget they by now have lots of resources and already have a big coverage, resulting in a big advantage when it comes to converting landing page visitors to sign up for their product.

But all of these startups had to start somewhere. They all started out just like you and me, with just a simple landing page trying to convert visitors into believing their vision of whatever it was they were building.

In the past week, we’ve had the wonderful opportunity to talk to some of our heroes in the marketing and startup markets. Hopefully, you’ll be able to learn as much from them as we’ve learned here at Inbound Rocket.

The basis for our conversation was the blog post “How to make great landing pages (with crazy high conversions)” and the simple question I had around this process.

If you are just starting out with your company, nobody ever heard of you or your product yet, your product might not even be finished yet, how do you convince people on your landing page to sign up? Things like social proof to make a stronger case for whatever it is you are building are non-existent yet for example. So what are the key treats for you as a founder to include on your startups landing page?

It might not be the most hard-hitting question that we could ask them, but we believe it is a vital question nonetheless. As you know a landing page is not about adding more and more information to hit that visitor with, it needs to be clean and clear within seconds. So maybe the question could be rephrased to “If nobody has ever heard of you or your startup yet, how would your landing page look like to convince users to signup..”

This is who they are, ranging from Marc Köhlbrugge (Betalist) to Oli Gardner (Unbounce) and all the brilliant minds in between. Oh and this is what they answered..

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Posted in Inspiration, Lead Conversion | 13 responses

How To Make Great Landing Pages (With Crazy High Conversions)

How To Make Great Landing Pages (With Crazy High Conversions)

So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got your Facebook ads working, and you’re getting lots of traffic.

People are visiting your site, but for some reason, it stays with just that: people visiting your site. You don’t see lots of conversion happening, and, to be honest, the numbers of new leads is not exciting. What could be going wrong?

Take a hard look at the individual page people are going to when the click through your ads. Do you have a good landing page? No? Then you’re essentially throwing your money down the drain.
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Posted in Lead Conversion | no responses

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

 

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.

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Posted in Content Marketing, Email Marketing | 42 responses

9 of the Best “Coming Soon” & Under Construction WordPress Themes and Plugins

So you figured out who your ideal customers are, you started talking with them, and you started to validate your assumptions. What can we do next? It’s time to let the world start knowing that you are out there. It’s time to start launching your website and try convincing people about what you are building is worth their time and money. The easiest way is to use a coming soon WordPress theme.

Having a coming soon page is really beneficial, you can easily collect email addresses and start building your online presence even before launching your entire site. These email addresses can be used to get even more validation for the problem you are trying to solve (more on how we use that process later on in a different post). Next to that these email addresses can be used to keep your visitors informed about the big moment you are ready to launch.

On our landing page, we use this same strategy to attract email subscribers. We have a landing page up and running and off course by now we have a blog attached to it, which helps us with generating traffic and more email subscribers. Some would say to get a bigger email list you should even offer some kind of freebie, but we are not really there yet since we are just starting out remember? Off course if you have the possibility you could always offer a freebie, or work with referrals to have those early subscribers get early access to the product you are building.

In today’s post, we will share 9 of the best WordPress Themes out there, for creating a coming soon page. We will present them in a random order so it all depends a bit on your own preference which one you should give a try.

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Posted in Inspiration, WordPress | no responses

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