We started looking into the branding of your startup, we build our brand story, and we gave our company a name. In this post, we will be looking into creating the visual aspects of your brand identity.
The first thing which pops into the minds of people when talking about a brand are the visual aspects of that brand. Although we learned by now that a brand is so much more than just the visuals, it’s visuals are the items which help people to recognise you easily on a first glance.
Why Your Visual Brand is so Important
The way you visually present yourself in all of your communication is more than just merely a design. It’s a reflection of your company.
Brands who have a consistent visual identity are resonating better. This identity will, in turn, give you the benefit of spending significantly less money in the long run on your advertising and marketing materials. The less consistent you are in your visual branding, the more brands have to get their material in front of their customers to be recognised.
The visual presentation used in your communication is more than simply design; it is a reflection of your company. You want to make sure that your visual presentation speaks the same language as what’s being said in any text, audio or video. If your visual presentation doesn’t match the conversation, it’ll lead to inconsistencies in your communication.
That’s why you want to make sure that the visual representation of your brand speaks the same language as what you’re telling via your brand story in things like text, visuals, video or even audio. If the visual presentation of your brand doesn’t match your brand story, it will lead to inconsistencies in your overall communication.
You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination.
Then all of a sudden, it hits you: how will the world know about your “thing” when it is ready to launch and go out there? What is the name of this “thing”? Okay, the naming might be something that you’ve already come up with after hours of brainstorming and checking that domains are available, but what about a logo? What will be your unique message to the world? Do you have a unique message to share with the world?
Having a logo, and maybe even a website are already some real steps to building your brand, but these alone don’t add up to having a brand.
Any damn fool can put on a deal, but it takes a genius, faith, and perseverance to create a brand.
Your brand is everything. Your brand is how you present yourself every day to your existing and potential new customers, it’s what you have to offer, it’s who you are!
Branding is not something that just comes out of nowhere. However, it’s something you should think about and plan way before you’re even ready to start thinking about launching. Branding is an integral part of your overall marketing strategy.
Before we dive into building your brand, let’s first talk a bit about what “brands” and “branding” really mean.
Conversion Rate Optimization (CRO) is a practice that never stops. There are always new things you can try optimizing to get even higher conversions. Previous articles around CRO included “The Basics Of Conversion Rate Optimization In Three Simple Steps”, “What is Conversion Rate Optimization and Why Should You Care?”, “How To Do Conversion Optimization With Almost No Traffic”, to name a few.
However, when talking to people in our area about the potentials of CRO, we still find that there are a lot of misconceptions about Conversion Rate Optimization.
Internet Marketing today is much more challenging than ever before. Technology and tools available to everyone are getting better every day, but this makes it also easier for your competitors to start using these tools, not to mention the ever growing improvement of the knowledge of the buyers of your product. All of these end up, with making it harder to achieve your business goals.
Conversion Rate Optimization turns out, is no longer something nice to have, but it’s turning into a must for every company. A lot of marketers are a bit skeptical at first, though, about a service that sometimes sounds too good to be true. If you’re the person responsible for lead generation in your company, or if you’re running an e-commerce website, implementing different experiments and learning from the results can dramatically improve the number of leads or orders you’re generating from your site.
When implementing these processes in your organisation, you will find that although a lot of the tips and tricks online look rather easy, it’s not such a simple process as expected. If you’ve been thinking of implementing different experiments on your website, but still have a few reservations, this article will help you set some misconceptions straight so you don’t waste your time.
Content Marketing is huge; we’ve been writing some articles about it already on our blog before. However, very few content marketer hit a home run every time to produce a new set of content and release it upon the world.
Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and as a helpful resource for information your targeted customer is looking for.
We’ve all encountered content which took us hours to create and ending up with little to no traction and little to no conversion. Although it might feel like a failure to you personally, these however are excellent learning experiences and help you to define your content marketing strategy better. Mistakes can provide lots of insights, and if you look at them correctly, it can help you avoid making these mistakes in the future.
Knowing what to look for, and how to fix the issues you find, is the first hurdle to take. To help you get started on the right track in this weeks follow-up post on content marketing, we’ve gathered 8 insights into content marketing mistakes we all are making and how to fix them.
So, stop your content creation efforts for a couple of minutes, finish reading this post first and make sure you’re efforts will be even more successful.
For you as a brand it becomes more and more difficult to get your message across to your targeted audience. Consumers are becoming blind for advertising, and otherwise they are installing more and more ad blockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines. As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Smart marketers understand that the traditional way of advertising is less and less effective, that there has to be a better way.
Welcome to content marketing.
Content marketing is bigger than ever. However, as more and more content gets published, engagement per post declines. So how do stand out from the crowd, how can you make sure that your consumers are noticing and reading your content? You need a solid content marketing plan. In today’s post, we will look into the different steps that are necessary to get you off in the correct way and give you a head start on your competitors.
At one point in the life of your business (as long as your building or selling something useful), you will start to attract an audience to your website. After all, your website is the online hub of all your inbound marketing efforts. If you’re implementing a good Inbound Marketing strategy and executing on it, then you will start to drive traffic to your website and your landing pages.
With every visit comes an opportunity for you to convert visitors into leads and customers. How well you manage to get these visitors and convert those visitors into leads and customers depend all on how good you’re at optimising your website for the right metrics.
For any marketer, metrics provide a deeper insight into how your website is performing. They will tell you how many people are consuming your content, what they are doing with it if they like it or not. By looking at the right metrics, you can figure out which pieces are working and which pieces of content should be improved. If your organisation is already a bit bigger, it can also give you the credibility within the company that Inbound Marketing is powerful and that it is worth the investment.
If you’re trying to take your marketing efforts and your conversion to the next level, H. James Harrington in the above quote is certainly right. It makes sense then, to start looking for the insights from your website. There are a lot of different tools out there (including our own Inbound Rocket plugin). But let’s looks more into the essential metrics you should be tracking and how tracking these can help you optimise your website’s conversion performance.