Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked pages on many websites.
So no matter what you call them, About, About Us, Meet the People, your About pages are important. REALLY important.
Surprised? Think about it from the perspective of the customers. They land on your website, the see your products, but they have no clue who you are. Your “About Us” page, is the place where they can not only find out more about what makes you, your business, or your product tick but more importantly what you can do for them.
Next to that, because they are most of the time the highest ranked pages on your website, it could also turn out to be one of the most common entry points.
So if this is such an important page, when this page sees so much traffic, why are most “About Us” pages so BORING?
Most of the time people spend days or months working on a good piece of content hoping it will rank well and will generate lots of traffic, so why aren’t you taking the same care for your About Us page?
In this article, we will show you 6 different ways to make your “About Us” page a lot less boring and a lot more converting.