This is a guest post by Avinash Nair, Digital Marketer at E2M.
You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!
Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.
Conversion Optimisation always has to keep in mind the conversation a person is having with himself as soon as he visits your website. A visitor arrives with a certain purpose on your website, and it is your task to guide this visitor in such a way that he or she succeeds.
If you don’t keep that always in the back of your mind, you’re only ending up trying out things in the hope that maybe one day someone will convert. In today’s article, we will look at four different steps you can start taking right now to improve your conversion rate.
After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.
By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.
This is a guest post by Kristina Pototska, CMO at TriggMine.
For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.
Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?
Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.
We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.
So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.
Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.
In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?
Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.