Inbound Rocket

6 Content Creation Tips For More Relevant Visitors

6 Content Creation Tips For More Relevant Visitors

After reading our previous articles on “How to Build a Successful Content Marketing Plan” and “8 Content Marketing Mistakes That Are Costing You Leads”, you’re already having a running start with your content marketing plan. And of course, you’ve got to because online ads are working less and less.

You’ve begun to see that by using good content you can start working on your company’s branding and brand awareness.

Even better, after working hard for some time, you manage to become an online authority and get that sought after expert status 😉

By using content marketing, people will start to see you as the expert in your domain. With you being perceived as the expert, your content will get more backlinks, shares, likes, retweets, etc. which in the end will result in more visitors to your website.

Visitors will start to notice you; they think you know what you’re talking about, that you’re always informed about the latest trends AND that you’re ready to share all these tips for free with them. All in all, this is resulting in you leaving a fantastic first impression.

The end goal for you? Trying to convert these visitors into a customer of course!

Consistent usage of relevant, engaging content will attract more visitors and more (relevant) visitors will in the end turn into more profit for your business. In this article, we will dive into six tips for content creation. Six tips to keep that content machine running.

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Posted in Content Marketing, Email Marketing, Social Media Marketing | no responses

7 Easy Ways To Get Quality Backlinks Without Having Content

7 Easy Ways To Get Quality Backlinks Without Having Content

This is a guest post by Avinash Nair, Digital Marketer at E2M.

You’re just starting with your company. As a result, you’re already struggling with a wide variety of problems. You’re trying to find a workaround in a challenging and competitive setup. But, at the end of the day, this pressure and stress gives you a high. Let’s face it. You signed up for this, and you knew what was going to happen. And something within told you that you were up for the challenge and that, well, let’s do it!

Now apart from the many problems that face a startup, one problem is mostly out of your control. That is how to get quality links back to your site when you have limited or, worse, no content? Creating content is time-consuming and resource-intensive (read, dollars!). Eventually, you will have to invest time and money in creating content assets and invest in content marketing. But in the initial stages, when you have no content, you still need to get quality backlinks. In an earlier post, we’ve already shared some easy ways to earn quality backlinks. Let’s explore a few more strategies that you can use to start building links before you can start generating quality content.

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Posted in Content Marketing, Inbound Marketing | one respons

How To Generate Leads Using Facebook

How To Generate Leads Using Facebook

Social Media platforms like Facebook are an amazing way to get the interaction started with your target audience. In this article, we will give you seven tips to use Facebook to the maximum to generate more leads for your company.

What you should not do according to Facebook

Maybe you’ve got a Facebook page for your business, and you’re starting to generate more fans and likes? In our previous article, we talked about five way to get your posts seen more on Facebook. Facebook itself gives three tips about status updates you should better not put on your page:

  • Posts that solely push people to buy a product or install an app;
  • Posts that push people to enter promotions and sweepstakes with no real context;
  • Posts that reuse the exact same content from ads.

Facebook wants you to see your page as one of the pillars of your online identity instead of just another way of communicating with your fans.

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Posted in Lead Conversion, Social Media Marketing | no responses

5 Secrets That'll Boost Your Facebook Organic Reach

5 Ways to Get Your Facebook Posts Seen by More People

Do you have the feeling that none of your Facebook updates are appearing in the timeline of your Facebook followers? And are you wondering how Facebook determines whether or not they should show your updates in the timeline of your followers? According to a study done by MarketingLand, organic Facebook reach has dropped 52% in 2016.

As a small business owner though you probably don’t have tonnes of money to spend on buying Facebook advertorial space. You want to get as much organic reach on each post as possible – or a post being seen by a user on Facebook without you having to pay to promote it. Facebook’s algorithm is a complex one, and one of their well-guarded secrets. However, over time, some key factors were identified that helps contribute to your organic reach:

  • A user’s previous interactions with your page – did they like, share and/or commented previously on your posts? Then they’re more likely to have new ones appear in their feeds organically;
  • A users’ previous interactions with certain post types. When they engaged with every video you post, then they’ll see your videos popping up more in their newsfeed;
  • The interactions from other people who saw your posts. Facebook starts by showing new content to a small set of your followers (based on the previous two points), if those people engage with it (likes, shares, comments) then Facebook will include the post in more user’s feeds.
  • Any complaints or negative feedback. If a Facebook user reports your post to Facebook or says they’re not interested in content like this, then Facebook won’t show that content to them anymore;
  • When was it posted? New content is the most interesting, the longer something is online, the higher probability that it is not that relevant anymore to your users. Facebook knows this so by identifying from which timezone your fans are you can adjust your posting time, to a time when they are awake and ready to engage with your content.

Besides these general topics we’ve also got some more in depth points identified for which we will take you through in this article:

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Posted in Social Media Marketing | no responses

Improving Your Conversion Rate in Four Easy Steps

Drastically Improve Your Conversion Rate With These 4 Steps

Conversion Optimisation always has to keep in mind the conversation a person is having with himself as soon as he visits your website. A visitor arrives with a certain purpose on your website, and it is your task to guide this visitor in such a way that he or she succeeds.

If you don’t keep that always in the back of your mind, you’re only ending up trying out things in the hope that maybe one day someone will convert. In today’s article, we will look at four different steps you can start taking right now to improve your conversion rate.

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Posted in Lead Conversion | no responses

Top 5 Email Marketing Tips For Generating Customer Loyalty

Boost Customer Loyalty With These Five Email Marketing Tips

After some time and multiple visits to your website, you’ve finally managed to win the trust of your customers, and they ordered something in your webshop. As most of you might already know, it costs more time and money to get a new customer than to keeping him or her. So, now it’s important to make sure this new customer is happy about spending money with you and that he or she stays a happy customer.

By using marketing automation with your email campaigns, you could save yourself lots of time and money. But when done properly it might even make you more money when you start using loyalty campaigns. Let’s dive into five tips to keep your customers, the happiest customers in the world by using e-mail marketing.

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Posted in Email Marketing, Inspiration | no responses

Marketing Automation: Things We Can’t Do Without in 2016

Marketing Automation: Things We Can't Do Without in 2016

This is a guest post by Kristina Pototska, CMO at TriggMine.

For many companies who are working in the field of e-commerce, marketing automation has long shifted from being desirable to being mandatory. If you are unable to convert potential leads into prospective customers, it’s about time to pay closer attention to your marketing automation strategy. It’s the only way you can increase marketing efficiency and gain a competitive advantage.
So where do you start? First of all, find a partner who is fully competent in software engineering, and can provide you with valuable content. But finding a competent vendor is not an easy task nowadays, for the solution market for marketing automation is growing rapidly every year.

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Posted in Inbound Marketing, Lead Conversion | no responses

7 Easy Ways to Earn or Build Backlinks to Your Website

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you pro-actively get backlinks without spending long hours? In today’s blogpost, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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Posted in Content Marketing, Inbound Marketing | 23 responses

Republishing Repurposing And Reinventing Your Content Using Linkedin Pulse And Medium

Expanding Your Publications Reach By Posting On Linkedin And Medium

Most startup founders and small business owners would love to have some secret sauce for growing their audience. For a lot of businesses, content marketing can be a great step. However when starting out it can be a very slow way to attract new customers because you still have to start building your audience.

In the beginning, it’s a slow step. It takes a lot of time to write high-quality posts and if you simply post it to your blog, you may be missing out on some tremendous opportunities for growth. We already wrote earlier about 33 ways for promoting your newly created pieces of content. But what if you want even more?

Medium and LinkedIn Pulse are becoming increasingly popular as publishing platforms. But is posting content to these platforms great for you? What are the pros and cons of (re)posting content on these, and in the future maybe even other, platforms? In this blog post, we will be looking at the advantages and disadvantages of posting content on these sites.

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Posted in Content Marketing | 12 responses

The 5 Best Conversion Rate Optimization Tips For 2016

The 5 Best Conversion Rate Optimization Tips For 2016

This is a guest post by Sunny Popali from Good Monster.

Whenever there is a visitor in your site, you want him/her to perform a desired action like say signing up for a free account, becoming a member of the site, answering the poll, etc.

When a visitor acts on it, it is called a conversion which is critical for you if you want to achieve your business goals. But driving conversions is not that easy, and since the competition keeps on increasing every day, you have a difficulty in realizing your conversion dreams. Moreover, research has shown that only 22% of businesses are pleased with their present conversion rate. So the remaining 78% percent who are not achieving their targets must be going somewhere wrong.

There are numerous ways which have been overlooked, but if they are given a chance and implemented properly, you will see your business booming in a few months.

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Posted in Content Marketing, Email Marketing, Inbound Marketing, Inspiration, Social Media Marketing | one respons

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