That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.
The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.
There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.
So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?
Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.
Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?
Right, they Google it.
One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.
So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.
Twitter, it is every marketer’s favourite social network, but at the same time, it has become harder and harder as a small business to make it work for you. With over 330 million monthly active users it could be a traffic goldmine for your organisation. However, there are also 500 million tweets send out every day, so how can you get your tweets seen? Should you still invest in it?
Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.
So what is Twitter marketing? The beautiful thing about Twitter is that it is whatever you want it to be.
Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat, and educating your customers? It doesn’t matter what your marketing goals are; there is a pretty significant change Twitter has got you covered.
There is no question that Twitter can be a very potent tool to help you achieve your marketing objectives.
The problem though is that it might sound a bit overwhelming, you’ve got no idea where to start, or maybe you’ve already started, but you’re having trouble getting your business objectives.
No matter at which stage you are, this guide will help you either get started from scratch or guide you to the next level of using Twitter to grow your business, traffic and sales.
Lead generation has formed part of the lingo of many marketers these days. Some have considered it as the lifeline of any company as it tries to remain relevant in the ever competitive world. Typically, new leads bring new prospects and new prospects lead to new clients. No wonder the craze about lead generation!
If you take a look at most lead generation strategies, one thing seems to be common; that is, content.
Companies have shifted gears to producing quality content as a means of lead generation. This wave is attributed to the ease and cost-effective manner that content can capture an audience and ultimately convert them into actual clients.
Well, in light of the above, let’s consider some ways in which you can write an audience specific lead generation strategy for your company.
Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only one bird in the world that has nostrils at the end of its beak? It’s the… Ah… One second,” your friend says, hesitating.
The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge for many businesses. In fact, a survey of small business owners revealed that 45% of them specified that their biggest challenge was growing revenue.
Content creation is by far the most important marketing segment these days, and it’s the reason why you need to stay up to date with the latest developments in the field.
No matter how innovative and creative you might be, you still have to monitor competitors’ activities to stay one step ahead of them. Competitive research and analysis are secret ingredients of a successful content marketing.
According to a recent study, content marketing leaders experience almost eight times more site traffic than their less efficient counterparts. That’s precisely why you have to invest time and efforts into market research.
In this article, we will show you the guide to carrying out your competitive content analysis.
Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for particular keywords related to the products and services they offer.
As the internet grows, more and more businesses are launching a website and also tapping into the world search engine optimisation. Today, improving Google ranking of a website is considered one of the most important aspects of being successful on the internet.
While paid advertising solutions often provide effective results when trying to attract new visitors and grow sales over a short period, these methods can cost a lot of money.
The results provided by Google search rankings, also called organic search traffic, are usually considered more valuable. Traffic that lands on a website as the result of a search can be customised to be highly targeted – many companies have been able to adjust their search engine optimisation strategy in such a way to only attract visitors that are very likely to convert to a customer through their techniques.
The way Google indexes websites and determines which site should rank higher for particular keywords are continually changing. Google frequently announces new updates to their search algorithm. Google Hummingbird, Mobile Friendly Update, Panda Update and Penguin Update are only some of the most recent updates Google has made to their search algorithms, as reported by Search Engine Land.
The search giant also frequently launches new features that enhance the user’s experience while using their search engine. While companies were all battling for the top position on Google, which was usually referred to as position number one, many companies are now changing their strategy and instead aiming for position “0” (zero) to attract more people to their website.
The lead magnet that generated 40k leads in just 60 days. Sounds nice, right?
You will often find something like this in every other article that touches on the subject of lead magnets. Another thing you will usually see is numerous examples with short descriptions for each presented type.
While examples are a great way to add value to any subject you are trying to explain, in this case, you need to have more substance on how to create and present lead magnets if you want to see any significant success with them.
This article aims to fill that gap.
We will cover:
what kind of content is an excellent candidate to be transformed into a lead magnet
how do lead magnets fit into the content marketing funnel
what to concentrate on when developing a lead magnet
what actions you need to take in post-production phase (promotion, testing, analysis)
There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind?
Probably something like excitement, like a moment of victory. At the same time, you might also think that they are terrifying, what if everything fails? As long as you don’t launch, in your mind at least you’re successful right?
We all know that there is risk running a business, and during the launch of your product or service, those risks seem to be at an all-time high. Of course, we don’t want something like that to happen.
So in this blog post, we’re going to look at all the potential pitfalls you might run into, and how to avoid them, so you have a higher chance of releasing a successful new product to the world and show them that you’re one of the exceptions.