Inbound Marketing is getting a hotter and hotter term nowadays. And off course it should be! When done properly it is a powerful way to reach your audience, to leverage and build brand advocates (even outside your current customers), position yourself as a thought leader in your industry, but one of the most sought after reasons is to build relationships and nurture potential customers through your sales funnel.
In the end though everyone wants to get something out of any of their marketing efforts. A Return On Investment (ROI). Because spending money on online advertising, can give you easily concrete data on how many clicks etc. for a lot of people Inbound Marketing ends up being a bit vague. You might end up with questions like:
- Once I get my Inbound Marketing up and running, what do I measure?
- What are the numbers I’m looking for?
- Why do I need to analyse anyway?
There are hundreds of possible metrics to choose from, and almost all of them provide some measurement of value for any company. Think of things like SEO rankings, the number of inbound links, number of articles published, content downloads, reach (e.g. Facebook fans / Likes / Shares, LinkedIn followers, Twitter followers / retweets / favourites blog subscribers), comments, clicks, traffics, leads.. and so many more.